3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.Job Description:Reports to: Digital Operations Team LeadJob Summary:The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups. This role is hybrid of marketing, technology and database skills and knowledge. Handles multiple requests of moderate to complex in scope and responsible for lead generation, developing solutions on product information operations, channel and e-commerce content marketing, customer insights within CRM platform(s) such as creating and exporting reports, reports management, importing leads, etc. Leads platform enhancement and integration projects designed to improve business and operational efficiency. Job responsibilities:Email Marketing, Website Forms, and Landing PagesCreate, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger basedDevelop emails and landing pages using approved templates to optimize performance through A/B Testing and segmentationCreate and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design teamBuild campaigns based off workflows designed by digital strategists and project managersDevelop and implement a strategy for lead management and reporting, working closely with sales and marketingDeliver performance improvements via ongoing testing and results to provide continued learningContact ManagementManage contact list uploads while complying to 3M standardsManage target segments for marketing campaignsAnalytics & ReportingTrack and report performance of marketing automation campaignsDevelop controls on all data inputs and outputs to drive data cleanlinessAssist in plan development, tracking, and reporting of campaign performanceReport on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagementMay be assigned to generate and analyze MA reports as needed by the area or the business.Other Ad-hoc DutiesAssist in project transitions through process documentation and knowledge transfers.Acts as subject matter expert and will assist management and area process experts in process improvement and standardization.Internally leads new MA services and projects, ensuring proper cascade and team implementationMonitors constant achievement of team metrics and factors that may be affecting the metricsMay be assigned to do Quality control and activation of other MA Analysts’ output.Keeping abreast and adapt to the growing 3M Global Marketing Automation work processes and practicesBasic Qualifications:Bachelor’s degree2-3 years experience in any Marketing Automation platformAt least 3 years working knowledge of HTML, CSS, and JavaScriptAdvanced experience in Eloqua is a mustFamiliarity on Workfront, Salesforce, Excel and Microsoft Office Suite2-3 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologiesDemonstrated ability to manage concurrent projectsHigh degree of accuracy and ability to work at a detailed level on a daily basisPreferred Qualifications:Highly organized, good time management skills, and customer centricAbility to work both independently and as a team member as necessaryStrong analytical skills and attention to detailsStrong command of English languageLearn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.3M Global Terms of Use and Privacy StatementCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.