Culture and Trends Manager, YouTube Marketing
Job Description
YouTube | Mumbai, Maharashtra, India. Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing. Experience working cross-functionally with various stakeholders and teams. YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. As YouTube India’s Culture and Trends Manager, you will be a YouTube expert on the latest video trends in India, with a focus on understanding and building one of the web's creative ecosystems. You will join the YouTube Culture and Trends team, which uses data to track trends and connect YouTube stories and content to people. This includes community-focused initiatives, as well as projects built around popular content across numerous verticals, including entertainment, gaming, music, memes, hashtags and more. You will oversee projects around short-form trends, channels and videos, develop content strategies, and leverage data to create positive, engaging user experiences.
Locations
- Mumbai, Maharashtra, India
Salary
Salary not disclosed
Skills Required
- Marketingintermediate (Digital Marketing)
- Cross-functional collaborationintermediate (Teamwork)
- Trend analysisadvanced (Data Analysis)
- Content strategy developmentintermediate (Marketing)
- Written and verbal communicationadvanced (Communication)
- Public speakingintermediate (Communication)
- Hindi language fluencyadvanced (Language)
Required Qualifications
- Bachelor's degree (degree)
- Marketing experience (experience in growth, performance, direct response, social, digital, cloud, events, 4 years)
- Experience in breaking news environments, editorial platforms or social media companies (experience in Media)
Responsibilities
- Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Indian audiences, providing expert guidance on cultural sensitivities.
- Serve as an in-house expert on YouTube videos, creators, and fandom in India. Track the latest memes, songs, hashtags and trends for both short-form and long-form video on a daily basis through research.
- Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
- Create trends based narratives for tentpole YouTube moments in India and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
- Contribute to the global development of resources and tools to improve trend identification and analysis.
Benefits
- Equal Opportunity: Google is proud to be an equal opportunity and affirmative action employer, committed to building a workforce that is representative of the users we serve.
- Culture of Belonging: Creating a culture of belonging and providing equal employment opportunity regardless of protected characteristics.
- Accommodations: Accommodations for applicants with needs by completing the Accommodations for Applicants form.
- English Proficiency: English proficiency required for all roles to facilitate global collaboration.
Documents
Application Instructions
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