Performance Marketing Manager
Job Description
SMB Performance Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Performance Marketer to support the testing and scaling of new guidances and solutions for business customers globally.
Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
Locations
- Menlo Park, CA, USA
- New York, NY, USA
- San Francisco, CA, USA
Salary
96,000 - 143,000 USD / yearly
Required Qualifications
- 5+ years of experience in marketing (experience, 5 years)
- Bachelor's Degree (degree in Business, Marketing or Analytical discipline)
- Proven experience in digital marketing and/or demand gen for sales (experience)
- Experience with data querying languages (for example, SQL) (experience)
- Experience with marketing automation platforms and tools (experience)
- Experience marketing to B2B audiences (experience)
- Experience with A/B Testing and lift measurement (experience)
- Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns (experience)
Responsibilities
- Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
- Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
- Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
- Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
- Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
- Improve our digital funnel across target audiences, all the way from discovery through to conversion
- Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
- Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
- Design and implement test plans to understand drivers of conversion and product adoption
Benefits
- compensation: bonus + equity + benefits
