About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth through its pep+ strategy. In India, PepsiCo has a strong presence with manufacturing facilities, innovation centers, and a robust supply chain. The company invests heavily in talent development, fostering an inclusive culture where analytics professionals drive strategic decisions. Joining PepsiCo means contributing to a legacy of innovation while advancing your career in a dynamic, global environment.

Role Overview

The A&M Excellence Analytical Lead role in Hyderabad is a pivotal position within PepsiCo's global A&M Excellence Team. Launched to transform marketing investments through the Becoming Better Investor (BBI) program, this team ensures A&M budgets are transparent, benchmarked, and optimized for growth. As the primary analytical owner for an assigned A&M area, you will lead end-to-end analytics—from data collection and modeling to stakeholder presentations. This mid-level role demands a blend of technical expertise, business acumen, and collaborative skills to deliver actionable insights that shape PepsiCo's marketing strategy across markets.

Key Impact Areas

Your work will span performance reviews, allocation modeling, and AOP contracting, providing year-round support to global and market stakeholders. Expect to handle ad-hoc requests, deep-dive analyses, and cross-market learnings, all while advancing automation and methodology improvements.

Key Responsibilities

In this role, you will serve as the go-to expert for analytical excellence in your domain, collaborating with teams like ROIe, Sufficiency, and Global Nutrition.

• Lead analytical evaluations, including data synthesis, visualization, and outcome delivery for assigned A&M areas.
• Provide insightful performance commentary, explaining drivers, opportunities, and global perspectives.
• Drive structured problem-solving in Market Deep Dives, from hypothesis formulation to solution development.
• Execute allocation analytics using advanced tools like the PepsiCo Allocation Model and Right Sizing frameworks.
• Share horizontal learnings from multiple markets to inform strategic decisions.
• Deliver compelling presentations and narratives that influence decision-making.
• Partner on data governance, ensuring accuracy through functional expertise.
• Advance automation and process optimizations for scalable reporting.

Qualifications & Requirements

PepsiCo seeks mid-level professionals with a proven track record in consumer goods analytics.

• Master’s degree in Mathematics, Statistics, Economics, Sociology, or Marketing.
• At least 7 years of experience in insights, analytics, research, or commercial roles in CPG/Food & Beverage.
• Familiarity with large, complex data cubes and frameworks like MMM and Sufficiency models.
• Ability to synthesize disparate data sources and create visual business performance insights.
• Strong collaboration skills, stakeholder management, and a solution-oriented mindset.
• Deep understanding of CPG industry metrics, A&M service providers, and causal measures.
• Bonus: Consulting or business servicing experience.

Essential soft skills include embracing responsive ways of working and capitalizing on opportunities across markets.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for high performers in India.

• Competitive salary estimated at ₹20.5L - ₹29.75L per annum, with performance-based bonuses.
• Comprehensive health insurance, including family coverage and wellness programs.
• Flexible hybrid work model in state-of-the-art Hyderabad offices.
• Generous paid time off, parental leave, and sabbatical opportunities.
• Employee stock purchase plans and retirement benefits.
• Access to global learning platforms, certifications, and leadership development programs.

Career Growth

This role is a launchpad for analytics leaders at PepsiCo. High performers advance to senior analytical or strategy positions, with opportunities to relocate globally or lead cross-functional teams. PepsiCo's commitment to internal mobility has seen many professionals rise through the A&M Excellence framework to VP-level roles. Regular mentorship, 360 feedback, and exposure to C-suite stakeholders accelerate your trajectory in a company that values data-driven innovation.

Why Join Us

Be part of PepsiCo's Power Positive Growth agenda, where your analytics expertise directly impacts billion-dollar marketing budgets. Work with cutting-edge tools, collaborate across diverse markets, and contribute to sustainable business practices. In Hyderabad's thriving tech hub, enjoy a vibrant professional community, modern amenities, and proximity to innovation ecosystems. PepsiCo's culture emphasizes inclusion, agility, and excellence—perfect for ambitious analysts ready to make a global mark.

Role FAQs

Q: What is the work environment like?
A: Hybrid model with collaborative global teams, emphasizing responsive and agile ways of working.

Q: Is travel required?
A: Occasional travel for stakeholder engagements and market deep dives.

Q: What tools will I use?
A: Advanced analytics platforms, PepsiCo proprietary models, visualization tools like Tableau/Power BI.

Q: How does this role fit into PepsiCo's strategy?
A: Central to optimizing A&M investments for sustained growth and competitive advantage.

Q: What support is available for skill development?
A: Dedicated learning budgets, global training, and mentorship from A&M Experts.