About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs over 300,000 people globally and is committed to sustainable growth through its pep+ (PepsiCo Positive) agenda. In Poland, PepsiCo has a strong presence with manufacturing, distribution, and innovation hubs, making it a hub for career advancement in the consumer packaged goods (CPG) sector. The Kraków office is a key center for analytical and strategic functions, offering a dynamic environment for professionals passionate about data-driven decision-making.

Role Overview

The A&M Excellence Analytical Lead role in Kraków, Malopolskie, Poland, is a pivotal position within PepsiCo's global A&M Excellence Team. This team was established to revolutionize how Advertising and Marketing (A&M) investments are planned, executed, and optimized across markets. Originating from the successful in-housing of consulting services in 2023, it supports the Becoming Better Investor (BBI) program under the Power Positive Growth agenda. As Analytical Lead, you will own the end-to-end analytical responsibilities for an assigned A&M area, driving transparency, benchmarking, and growth-focused investments. This mid-level role demands a blend of analytical prowess, strategic thinking, and collaborative spirit to ensure A&M budgets are right-sized and aligned with competitive realities.

Key Impact Areas

Your work will span performance reviews, allocation modeling, and AOP contracting, providing year-round support to markets and global stakeholders. Expect to handle complex data sets, deliver actionable insights, and foster horizontal learnings across PepsiCo's operations.

Key Responsibilities

In this role, you will serve as the primary point of contact for your assigned analytical area, managing projects from inception to stakeholder presentation. Core duties include:

• Leading analytical evaluations, including data management, advanced analyses, visualization, and outcome delivery.
• Responding to ad-hoc requests with clear, data-driven insights, transforming complex data into compelling narratives via tables, charts, and stories.
• Providing insightful performance commentary on business results, key drivers, and optimization opportunities, incorporating global perspectives.
• Driving structured problem-solving in Market Deep Dive initiatives, formulating hypotheses, executing analyses, and developing solutions for A&M efficiency.
• Applying advanced frameworks like the PepsiCo Allocation Model and Right Sizing to optimize resource allocation.
• Sharing cross-market learnings and best practices to inform strategic decisions.
• Delivering impactful presentations and fostering collaboration with teams such as ROIe, Sufficiency, Content, Sponsorship, and DAM.
• Partnering on data governance, automation initiatives, and process optimizations to enable digitalization.

Qualifications & Requirements

PepsiCo seeks a mid-level insights or analytics professional with at least 7 years of experience in a leading consumer goods company. Essential qualifications include:

• Master's degree in Mathematics, Statistics, Economics, Sociology, or Marketing.
• Proven experience working with large, complex data cubes and synthesizing multiple disparate sources.
• Familiarity with key measurement frameworks like Marketing Mix Modeling (MMM) and Sufficiency models.
• Strong analytics, business analytics, research, consumer insights, or commercial experience in the CPG/Food & Beverage industry.
• Deep understanding of A&M services providers and CPG business performance metrics.
• Exceptional collaboration skills, with a willingness to embrace responsive ways of working and co-create solutions across markets.

Candidates should demonstrate high analytical skills, the ability to explain business results clearly, and a track record of driving efficiency through automation and process improvements.

Benefits & Perks

Joining PepsiCo in Kraków means accessing a comprehensive benefits package designed for work-life balance and professional fulfillment:

• Competitive salary estimated at 195,000 - 285,000 PLN yearly, with performance-based bonuses and incentives.
• Private medical care, dental coverage, and wellness programs including gym memberships.
• Hybrid work model with flexible hours and modern office facilities in Kraków.
• Employee stock purchase plans, retirement savings contributions, and family benefits like childcare vouchers.
• Generous vacation policy, paid parental leave, and product discounts on PepsiCo brands.
• Learning and development opportunities through PepsiCo University and global mobility programs.

Career Growth

This role offers substantial growth potential within PepsiCo's A&M Excellence framework and beyond. High performers advance to senior analytical leads, global strategy roles, or leadership in Power Positive Growth initiatives. Kraków's strategic location positions you for cross-functional exposure and international projects, building a robust career in analytics and marketing optimization.

Why Join Us

At PepsiCo, you'll contribute to a legacy of innovation in the F&B industry while working on high-impact projects that shape global marketing strategies. Kraków offers a vibrant city life with excellent connectivity, cultural richness, and affordability, making it ideal for professionals. Be part of a collaborative culture that values data-driven excellence and empowers you to drive real business transformation.

Role FAQs

What is the work environment like?

The role features a hybrid model, emphasizing responsive ways of working with global teams.

Is relocation support available?

PepsiCo offers relocation assistance for qualified international candidates.

What tools and technologies are used?

Expect advanced analytics tools, PepsiCo proprietary models, and collaboration platforms like Tableau, SQL, and Python.

How does this role fit into PepsiCo's global strategy?

It directly supports the BBI program and pep+ agenda for sustainable, growth-focused investments.

What are the next career steps?

Progress to A&M Excellence Manager, Global Analytics Director, or market leadership roles.