Internal job title: Seller Growth Executive

Job Function / Department: Online to Offline (O2O)

Report to: Seller Growth Manager

Working location: Flemington Tower - 182 Le Dai Hanh, District 11, HCMC

Contract: Third-party contract

Explain acronyms:

O2O = Online-to-Offline (mô hình kết hợp bán hàng online và offline).

SKU = Stock Keeping Unit (mã định danh sản phẩm)

CLP = Customer Loyalty Program (Khách hàng trung thành)

P&L = Profit and Loss (báo cáo hoặc quản lý lợi nhuận và chi phí).

New model instruction:

O2O (Online-to-Offline) connects online platforms with offline experiences. Customers discover products online (via ads, livestreams) and complete purchases through offline channels or integrated delivery, creating a seamless shopping journey.

MAIN RESPONSIBILITIES

Shopee Virtual Store:

• Conduct in-depth sales data analysis to develop an optimized assortment and commercial plan

• Collaborate closely with key stakeholders to ensure seamless execution of the plan, including product listing and pricing, stock fulfilment, shop content production (livestream/videos), Ad optimization, Order management, customer services

• Provide weekly performance reports and daily run-rate updates to track progress and deliver a comprehensive business overview

Seller Satellite program: A program managed by an agency to enhance online selling capabilities for CLPs

• Manage the CLP community and share weekly updates on program developments

• Partner with platform Account Managers to secure benefits and support, including violation appeals for CLPs under the program

• Coordinate with enablers to ensure complete support for CLPs, covering Ad optimization, Content production, Commercial planning