Field Marketing Manager – Electrophysiology (West)

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works remotely within the Electrophysiology division.   

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products.

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as a Field Marketing Manager, focusing on the West Territory. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

What You’ll Work On

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc…).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott’s social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies. Perform other related duties and responsibilities, on occasion, as assigned.
• Maintain problem solving and collaborative relationship with Marketing and Sales leadership measured by 360 feedback.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment. Ability to leverage and/or engage others to accomplish projects.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Multitasks, prioritizes and meets deadlines in timely manner.
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
• Additionally, the successful candidate will exhibit: Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.
• Ability to travel up to 75%.

Preferred Qualifications

• 3+ years of marketing or EP clinical support experience.
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
• MBA a plus.

The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.