MAIN PURPOSE OF ROLE
Manages, implement and administer Sales and Marketing activities.Largely involved in formulating Sales and Marketing plans, guidelines, policies and short-term strategies as well as setting goalsand targets.Provides guidance to team leaders.Responsible for career development of team leaders.

MAIN RESPONSIBILITIES
• Applies advanced knowledge and skills in Sales and Marketing.
• Involved in implementation of customer acquisition programmes and distribution strategy.
• Independent on meeting operational objectives and requires only general guidelines.
• Lead, direct, and control all sales and marketing functions so activities meet the organisation’s business objectives, comply
with regulations, and protect the organisation’s reputation.
• Activities may include: market research, forecasting, pricing, marketing campaigns, business development activities,
customer service, invoicing and payment administration.
• May be involved in negotiating terms of sales with clients.
• Responsible for establishing targets in areas such as product mix, sales volume, market share, or business development for
own department and monitoring performance of the department against these goals.