Key Responsibilities:

Drive revenue, share and profitability for E Commerce in the market: 

• Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels in the market
• Ensure that ANI is over indexed in the E Commerce channels as compared to relevant retail market shares
• Manage budget, operational cost and agency / partner investments for all eCommerce related activity.

Define and drive E Commerce strategies per brand or customer

• Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.
• Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
• Align Customer and Brand strategies/objectives to identify key business opportunities.  Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.
• Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers. 

Stakeholder Relationship Management:

• Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.
• Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level. 
• Sync with overall ANI PA eCommerce strategy & recommend further collaboration initiatives across the region.
• Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment. 

Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase:

• Acquire: Examples include, winning in search, activating “Buy Now” within digital shopper programming, media and merchandising integration
• Connect: ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic/enhanced content on targeted sites
• Convert: Deliver against the 4Ps in E-Commerce, generating multi-item/category solutions
• Retain: Working with the CRM team to Leverage both Abbott and retailer CRM assets (inc telemarketing and/or SMS) to drive our business
• Track and analyze each program effectiveness and ROI

Tracking of Ecommerce performance

• Put in place an effective system to track sales, share and operational costs through E Commerce
• Leverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.

Training & Development

• Support the skills’ development, knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.
• Identify and share best practice across the local market counterparts as well as across the area.
• Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.
• Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.

Desired Skills & Experience:

• Bachelor's Degree required with 8+ years in sales / marketing / digital / eCommerce role (client side or retailer)  within the FMCG or CPG industry
• Working knowledge of E-Commerce business model (from demand generation to distribution) is required
• Knowledge of Retail Sales, Brand Management or Shopper Marketing  
• An understanding of Consumer/Shopper, using analytical skills and insights
• Demonstrates strong leadership and communication skills
• Ability to present and influence others, including internal Abbott and external Customer leaders
• Experience in working with and leading cross-functional teams
• Strong analytical and data mining skills