Position Summary

Head - Media & Digital Marketing is a strategic role within Integrated Marketing team at Abbott. This central role combines deep expertise in media planning for digital platforms and traditional media, HCP engagement and audience strategy with a strong understanding of pharma regulations and customer behavior.

Lead all Media & Digital projects for EPD in India.

Supporting EPD growth targets by identifying right Digital & Media opportunities aligned to with business objectives.

Roles & Responsibilities

This role will lead the development of audience-centric media strategies, seamlessly integrate paid, owned, and earned channels. With a sharp focus on optimizing media mix and performance, the incumbent will elevate internal capabilities in digital & media planning, measurement, and innovation. This position demands dynamic collaboration across brand, medical, and commercial teams, as well as with external partners, to ensure that every media initiative is insight-driven, compliant, and aligned with overarching business imperatives.

Strategic Leadership & Vision

• Craft Integrated Media Plans: Lead the development of integrated media strategies that span paid, owned, and earned channels, tailored to the unique needs of HCPs, patients, consumers and caregivers as per business needs.
• Define & Lead: Media and digital planning strategy across therapy areas and brands to deliver impact

Align Strategy with Business Objectives: Collaborate closely with brand, medical, commercial, and digital teams to ensure media initiatives are insight-led, customer-centric, and aligned with campaign goals and business imperatives.

Performance & Innovation

• Establish Measurement Excellence: Partner with Insights and Marketing Excellence teams to ensure customer and insight first approach & define robust measurement frameworks, performance KPIs, and continuous optimization models to generate impact.
• Lead External Partnerships: Manage media agencies and digital partners to ensure strategic coherence, deliver excellence, and innovation at scale.
• Institutionalize Best Practices: Develop and embed media planning frameworks, governance models, and toolkits that elevate organizational capability and consistency.

Capability Building & Compliance

• Build High-Impact Teams: Recruit, mentor, and inspire a team of media and digital marketing professionals, fostering a culture of innovation, accountability, and strategic foresight.
• Ensure Regulatory Integrity: Safeguard compliance with pharmaceutical regulations and industry standards across all media and digital initiatives.
• Stay Ahead of the Curve: Monitor and evaluate emerging media platforms, technologies, and trends to continuously evolve strategy and execution for healthcare audiences.

People Management

• People Management role – Managing 4 team members
• Internal as well as external stakeholder management

Job Requirements

Qualification

• BA or master’s degree in Marketing, Media, Communications, or related field

Work Experience

• 12–14 years of strategic experience in media planning, digital strategy, and integrated marketing. Prior exposure to the pharmaceutical or healthcare industry is an advantage.
• Proven expertise in conceptualizing and executing omnichannel media strategies that drive meaningful engagement across diverse customer segments.
• In-depth knowledge of media platforms, audience segmentation methodologies, and performance optimization techniques to maximize campaign impact.
• Extensive experience in managing media agencies and leading cross-functional teams to ensure alignment, efficiency, and innovation.
• Strong understanding of pharmaceutical compliance and regulatory frameworks governing media execution and digital communication.
• Exceptional communication and leadership capabilities, with a demonstrated ability to influence stakeholders and drive strategic initiatives.
• Track record of building scalable media planning capabilities within complex, matrixed organizations, fostering consistency and operational excellence.