MAIN PURPOSE OF ROLE

Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.

MAIN RESPONSIBILITIES

• Achieve sales, margin and market share annual goals for the assigned products.
• Prepare and develop marketing objectives, advertising and promotion and ensure their execution. 
• Evaluate the practicality and potential of new products and market development.
• Analyzes and defines customers and market requirements and trends.
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense budgets. 
• Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
• Provide direction to educate and develop Product Specialist.
• Review complaints and suggestions relating to assigned products.
• Analyze and report market intelligence in a correct and timely manner.

QUALIFICATIONS

• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Strong sales track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs including spreadsheets and graphics.
• Comprehensive industry knowledge.