Senior Brand Manager
Abbott
Senior Brand Manager
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
JOB SUMMARY
• Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for PediaSure
• Be expected to play a leadership role in HCP and Consumer marketing areas
• To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.
• To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.
MAIN RESPONSIBILITIES
HCP marketing
- Prepare HCP marketing materials related to PediaSure by ensuring timely translation of global/approved materials used to Vietnamese language.
- Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
- Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
- Help facilitate team to understand therapeutic areas and opportunities for PediaSure and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.
- Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
- Act as medical and product consultant to sales and marketing team.
- Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
- Ensure quarterly product knowledge training, refreshment and testing for the sales team
Consumer/Patient marketing
- Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
- Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
- Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
- Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam
Other
- Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
- Maintain and monitor a marketing measurement framework that covers all aspects of marketing
- Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
- Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience - 6-8 years
Experience Details
- Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus
- Experience in consumer marketing and/ or medical marketing experience in MNC
- Digital marketing experience
- Data analysis, project management
CORE Skills Required
Behavioral / Leadership Skill
(Competencies required for role)
- Good presentation skills and oral communication skills·
- Proactive in problem resolving and a team player
- Self-motivated, creative and well organized
Language Skill
(any specific language required)
- Good command of English
Computer Skill
(any specific Computer Skill required)
- MS Office
Education
- MBA or marketing management from a reputable university would be an advantage
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- HCP marketingintermediate
- Consumer marketingintermediate
- Marketing plan developmentintermediate
- Product trainingintermediate
- Market research insightsintermediate
Responsibilities
- Lead execution of marketing activities for HCPs and consumers for PediaSure
- Develop and align annual marketing plan
- Prepare HCP marketing materials and translations
- Execute HCP marketing toolbox and selling kits
- Support congresses and forums
- Conduct medical and product training
- Develop medical marketing and education plan
- Design consumer/patient marketing plan
Benefits
- general: Career development with international company
- general: Recognized as great place to work
- general: Best for diversity, working mothers, female executives, scientists
Answer 10 quick questions to check your fit for Senior Brand Manager @ Abbott.
Senior Brand Manager
Abbott
Senior Brand Manager
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
JOB SUMMARY
• Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for PediaSure
• Be expected to play a leadership role in HCP and Consumer marketing areas
• To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.
• To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.
MAIN RESPONSIBILITIES
HCP marketing
- Prepare HCP marketing materials related to PediaSure by ensuring timely translation of global/approved materials used to Vietnamese language.
- Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
- Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
- Help facilitate team to understand therapeutic areas and opportunities for PediaSure and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.
- Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
- Act as medical and product consultant to sales and marketing team.
- Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
- Ensure quarterly product knowledge training, refreshment and testing for the sales team
Consumer/Patient marketing
- Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
- Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
- Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
- Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam
Other
- Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
- Maintain and monitor a marketing measurement framework that covers all aspects of marketing
- Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
- Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience - 6-8 years
Experience Details
- Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus
- Experience in consumer marketing and/ or medical marketing experience in MNC
- Digital marketing experience
- Data analysis, project management
CORE Skills Required
Behavioral / Leadership Skill
(Competencies required for role)
- Good presentation skills and oral communication skills·
- Proactive in problem resolving and a team player
- Self-motivated, creative and well organized
Language Skill
(any specific language required)
- Good command of English
Computer Skill
(any specific Computer Skill required)
- MS Office
Education
- MBA or marketing management from a reputable university would be an advantage
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- HCP marketingintermediate
- Consumer marketingintermediate
- Marketing plan developmentintermediate
- Product trainingintermediate
- Market research insightsintermediate
Responsibilities
- Lead execution of marketing activities for HCPs and consumers for PediaSure
- Develop and align annual marketing plan
- Prepare HCP marketing materials and translations
- Execute HCP marketing toolbox and selling kits
- Support congresses and forums
- Conduct medical and product training
- Develop medical marketing and education plan
- Design consumer/patient marketing plan
Benefits
- general: Career development with international company
- general: Recognized as great place to work
- general: Best for diversity, working mothers, female executives, scientists
Answer 10 quick questions to check your fit for Senior Brand Manager @ Abbott.