Senior Brand Manager (Media)
Abbott
Senior Brand Manager (Media)
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
MAIN PURPOSE OF ROLE
Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
- Working Location: Me Linh Point Tower, District 1, Ho Chi Minh
- Job Function / Department: Marketing
- Reports to: Associate MKT Director
MAIN RESPONSIBILITIES
•Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
• Lead social and digital marketing campaign & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
•Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention.
•Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
•Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
•Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
•Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
•Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution. Evaluation on the productivity.
•Support Business Excellence recertification and sustain business excellence standards
•Review complaints and suggestions relating to assigned products and develop action plans to address them.
•Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
SUPERVISORY RESPONSIBILITIES
Supervise marketing executive and provide needed coaching/feedback to help him/her to accomplish assigned projects.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
Minimum 6-7 years
- Related marketing experience in MNC FMCG industry
- At least 1- 2years at the same position
- Prefer background FMCG
Education
Education Level
Bachelor
- Preferably Science, Marketing or Business
CORE Skills Required
Professional Skill
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
Behavioral / Leadership Skill
- Self-driven team player
- Problem solving skills
- Interpersonal skills
Language Skill
- Good command of English
- Proficient in verbal and written communication
Computer Skill
- MS Office
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketingintermediate
- Social media managementintermediate
- Consumer marketing strategyintermediate
- Marketing automation (Salesforce.com)intermediate
- Budget managementintermediate
- Campaign performance measurement (ROI and KPIs)intermediate
- Consumer journey and insightsintermediate
Responsibilities
- Develop consumer and digital marketing strategy with brand lead for better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Lead social and digital marketing campaign & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
- Develop and deploy consumer journey and insight based automated marketing campaigns via Salesforce.com. Collaborate with CRM to convert lead into purchase and retention.
- Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stakeholder in cross-functional areas
Benefits
- general: Career development with an international company
- general: Recognized as a great place to work in dozens of countries
- general: Named one of the most admired companies by Fortune
- general: Recognized as best place for diversity, working mothers, female executives, and scientists
Answer 10 quick questions to check your fit for Senior Brand Manager (Media) @ Abbott.
Related Books and Jobs
Senior Brand Manager (Media)
Abbott
Senior Brand Manager (Media)
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
MAIN PURPOSE OF ROLE
Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
- Working Location: Me Linh Point Tower, District 1, Ho Chi Minh
- Job Function / Department: Marketing
- Reports to: Associate MKT Director
MAIN RESPONSIBILITIES
•Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
• Lead social and digital marketing campaign & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
•Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention.
•Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
•Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
•Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
•Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
•Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution. Evaluation on the productivity.
•Support Business Excellence recertification and sustain business excellence standards
•Review complaints and suggestions relating to assigned products and develop action plans to address them.
•Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
SUPERVISORY RESPONSIBILITIES
Supervise marketing executive and provide needed coaching/feedback to help him/her to accomplish assigned projects.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
Minimum 6-7 years
- Related marketing experience in MNC FMCG industry
- At least 1- 2years at the same position
- Prefer background FMCG
Education
Education Level
Bachelor
- Preferably Science, Marketing or Business
CORE Skills Required
Professional Skill
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
Behavioral / Leadership Skill
- Self-driven team player
- Problem solving skills
- Interpersonal skills
Language Skill
- Good command of English
- Proficient in verbal and written communication
Computer Skill
- MS Office
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketingintermediate
- Social media managementintermediate
- Consumer marketing strategyintermediate
- Marketing automation (Salesforce.com)intermediate
- Budget managementintermediate
- Campaign performance measurement (ROI and KPIs)intermediate
- Consumer journey and insightsintermediate
Responsibilities
- Develop consumer and digital marketing strategy with brand lead for better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Lead social and digital marketing campaign & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
- Develop and deploy consumer journey and insight based automated marketing campaigns via Salesforce.com. Collaborate with CRM to convert lead into purchase and retention.
- Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stakeholder in cross-functional areas
Benefits
- general: Career development with an international company
- general: Recognized as a great place to work in dozens of countries
- general: Named one of the most admired companies by Fortune
- general: Recognized as best place for diversity, working mothers, female executives, and scientists
Answer 10 quick questions to check your fit for Senior Brand Manager (Media) @ Abbott.
Related Books and Jobs