Senior Brand Manager, PediaSure
Abbott
Senior Brand Manager, PediaSure
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
MAIN PURPOSE OF ROLE
Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
- Working Location: Me Linh Point Tower, District 1, Ho Chi Minh
- Job Function / Department: Marketing
- Reports to: Brand Lead
MAIN RESPONSIBILITIES
- Support Marketing Manager to develop long term and strategic direction, turning it into actionable yearly commercial roadmaps.
- Lead the design and activation of fully integrated 360° marketing campaigns, leveraging the most relevant and modern consumer touchpoints by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution. Evaluation on the productivity.
- Provide marketing leadership to strengthen brand equity while partnering closely with sales and channel teams to drive integrated market deployment
- Leverage relevant consumer/customer/market insight together with internal business data to identify business opportunity and risk for agile action as well as long-term marketing strategy.
- Develop marketing consumer journey for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Propose marketing executional and promotional plan to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets, new user recruitment.
- Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction and comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
- Support Business Excellence recertification and sustain business excellence standards
- Champion Word of Mouth as a strategic growth lever, safeguarding positive brand and product perceptions while proactively transforming consumer feedback and complaints into actionable improvements that strengthen equity and loyalty.
SUPERVISORY RESPONSIBILITIES
Supervise marketing executive and provide needed coaching/feedback to help him/her to accomplish assigned projects.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
Minimum 8 years
- Related marketing experience in MNC FMCG industry, Nutrition or Mom&Baby industry is a plus.
- At least 1- 2 years at the same position
- Record proven of success in brand management, 360 campaign deployment with detailed-oriented, media strategy (with focus on digital), innovation.
- Demonstrated strengths in marketing competencies, brand strategy, communication & media management, project execution management
- Lead cross-functional stakeholders and able to drive strong partnership to achieve outstanding results
Education
Education Level
Bachelor
- Preferably Science, Marketing or Business
CORE Skills Required
Professional Skill
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
Behavioral / Leadership Skill
- Self-driven team player
- Problem solving skills
- Interpersonal skills
Language Skill
- Good command of English
- Proficient in verbal and written communication
Computer Skill
- MS Office
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing strategy developmentintermediate
- Integrated 360° campaign design and activationintermediate
- Consumer insight analysisintermediate
- Performance measurement (ROI, KPIs)intermediate
- Team and agency managementintermediate
Responsibilities
- Develop long-term strategic direction and commercial roadmaps
- Lead design and activation of marketing campaigns
- Provide marketing leadership and partner with sales/channel teams
- Leverage insights for business opportunities and risks
- Develop consumer journey, measure performance, propose plans
- Supervise team for alignment with strategy and compliance
Benefits
- general: Career development with international company
- general: Recognized great place to work
- general: Support for diversity and work-life balance
Answer 10 quick questions to check your fit for Senior Brand Manager, PediaSure @ Abbott.
Related Books and Jobs
Senior Brand Manager, PediaSure
Abbott
Senior Brand Manager, PediaSure
Job Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
MAIN PURPOSE OF ROLE
Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
- Working Location: Me Linh Point Tower, District 1, Ho Chi Minh
- Job Function / Department: Marketing
- Reports to: Brand Lead
MAIN RESPONSIBILITIES
- Support Marketing Manager to develop long term and strategic direction, turning it into actionable yearly commercial roadmaps.
- Lead the design and activation of fully integrated 360° marketing campaigns, leveraging the most relevant and modern consumer touchpoints by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution. Evaluation on the productivity.
- Provide marketing leadership to strengthen brand equity while partnering closely with sales and channel teams to drive integrated market deployment
- Leverage relevant consumer/customer/market insight together with internal business data to identify business opportunity and risk for agile action as well as long-term marketing strategy.
- Develop marketing consumer journey for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Propose marketing executional and promotional plan to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets, new user recruitment.
- Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction and comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stake holder in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
- Support Business Excellence recertification and sustain business excellence standards
- Champion Word of Mouth as a strategic growth lever, safeguarding positive brand and product perceptions while proactively transforming consumer feedback and complaints into actionable improvements that strengthen equity and loyalty.
SUPERVISORY RESPONSIBILITIES
Supervise marketing executive and provide needed coaching/feedback to help him/her to accomplish assigned projects.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience
Experience
Minimum 8 years
- Related marketing experience in MNC FMCG industry, Nutrition or Mom&Baby industry is a plus.
- At least 1- 2 years at the same position
- Record proven of success in brand management, 360 campaign deployment with detailed-oriented, media strategy (with focus on digital), innovation.
- Demonstrated strengths in marketing competencies, brand strategy, communication & media management, project execution management
- Lead cross-functional stakeholders and able to drive strong partnership to achieve outstanding results
Education
Education Level
Bachelor
- Preferably Science, Marketing or Business
CORE Skills Required
Professional Skill
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
Behavioral / Leadership Skill
- Self-driven team player
- Problem solving skills
- Interpersonal skills
Language Skill
- Good command of English
- Proficient in verbal and written communication
Computer Skill
- MS Office
Locations
- Ho Chi Minh City, Hồ Chí Minh, Vietnam
Salary
100,000 - 160,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing strategy developmentintermediate
- Integrated 360° campaign design and activationintermediate
- Consumer insight analysisintermediate
- Performance measurement (ROI, KPIs)intermediate
- Team and agency managementintermediate
Responsibilities
- Develop long-term strategic direction and commercial roadmaps
- Lead design and activation of marketing campaigns
- Provide marketing leadership and partner with sales/channel teams
- Leverage insights for business opportunities and risks
- Develop consumer journey, measure performance, propose plans
- Supervise team for alignment with strategy and compliance
Benefits
- general: Career development with international company
- general: Recognized great place to work
- general: Support for diversity and work-life balance
Answer 10 quick questions to check your fit for Senior Brand Manager, PediaSure @ Abbott.
Related Books and Jobs