The Associate Director of Consumer Omnichannel Analytics leads the Consumer Enterprise Advanced Analytics & Innovation team for US Commercial, focusing on informing business decision-making through developing and delivering robust analytic solutions. This role partners with Apex Franchise Analytics & Data Strategy, Digital Lab Media, Omni-Channel Experience, and supports stakeholders in the Consumer Marketing team.This role requires a marketing analytics leader with demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as a best-in-class omnichannel customer experience provider. Additionally, this role will build a Consumer omnichannel analytics roadmap to enhance the organization's execution and optimize marketing and sales promotional channels.Major Responsibilities:Develop and gain stakeholder alignment for a Consumer Omni-Chanel Analytics vision and strategic roadmap, including an enterprise strategy for the development of reports and analysis from identified graph solutionsInfluence direction and lead collaboration with all stakeholders (Digital Lab, APEX Enterprise, APEX Franchise teams) to align and drive progress of Omnichannel analytics prioritiesPartners with Customer Experience, Commercial Capabilities, Apex Franchise Analytics and Business Technology Solutions to design and execute scalable analytics solutionsLead a team of analytics managers that are responsible for developing and executing omnichannel analytics solutions in the following areas:Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for KPI selection, performance measurement, experimental design, and delivery of actionable insightsDesign test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify the causal impact and iteratively improve performance through key learningsStreamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to communicate marketing performance to key stakeholders effectivelyAnalyzes campaign results to identify opportunities to improve performance through key driver analysis and simulationDevelop and deploy advanced statistical models and machine learning solutions to identify the drivers of brand performanceLeads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomesSupervisory / Management Responsibilities:Lead a team of direct reports. Manage vendor relationships and budgets