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Associate Director, Field Enablement

AbbVie

Associate Director, Field Enablement

AbbVie logo

AbbVie

full-time

Posted: November 7, 2025

Number of Vacancies: 1

Job Description

Drive field readiness and revenue acceleration following our portfolio-focused GTM reorganization by establishing scalable enablement infrastructure, ensuring consistent execution across new territory alignments, and maximizing productivity through integrated communications, training, and AI-enabled tools. Build foundational systems designed to scale to meet Allergan Aesthetic growth targets and ever-changing industry dynamics and apply high touch change management and support to ensure technical investments are realized. PRIMARY RESPONSIBILITIES1. FIELD COMMUNICATIONS GOVERNANCE• Establish the operating model, editorial calendar, templates, and channel strategy for field-facing communications within Field Force Operations• Serve on the Corporate Communications–led governance committee to align standards and reduce noise • Deliver message clarity, timeliness, and measurable action tied to portfolio-focused sales execution• Communication Impact Analytics: Implement tracking systems to measure open/click/acknowledgement rates, message recall, and behavioral change metrics• Optimization Focus: Analyze communication effectiveness data to identify highest-impact messaging formats, timing, and channels; continuously refine approach based on field feedback and engagement metrics • Drive communication standardization that reduces field noise while improving actionability2. TRAINING (What We'll Train & How We'll Train It)Primary Ownership:• Complete Systems Training Curriculum: Own end-to-end design, delivery, and governance of field systems training for Moxie and MADI platforms (excluding product knowledge and sales methodology); collaborate with Sales Training department on scheduling coordination and curriculum integration to ensure seamless delivery of systems training alongside product and sales training programs• Training Delivery Methodology: Role-based learning journeys (new hire → proficiency → advanced) with manager checklists and proficiency rubrics; delivered through microlearning, interactive walkthroughs, live virtual labs, quick-reference job aids, and recorded tutorials; integrated with ComplianceWire scheduling and SCORM/xAPI packaging; single source of truth with metadata, search tags, and version control; measured by time-to-proficiency, post-training behavior change, and manager attestationTraining Content Areas:• Field CRM (Moxie / Salesforce.com): Navigation, account/contact hygiene, opportunity workflows, call entry, pipeline standards, territory tools, release-readiness briefs, and data quality standards• Reporting & Insights (MADI / Power BI): Access, filters, saved views, KPI interpretation, territory health checks, pre-call planning routines, and data literacy fundamentals• moxie Virtual Assistant (Salesforce Maps): Route optimization, geo-visualization, scheduling, call planning, field safety/compliance, and productivity tacticsSecondary Ownership:• Support AI tool training and adoption initiatives (primary owned by Tech Stack category)• Contribute to technology change management training (primary owned by Tech Stack category)3. TECH STACK + AI (Leverage Technology to Improve Productivity & Drive Revenue)Primary Ownership:• AI for Enablement & Productivity: Lead AI enablement with measurable adoption targets; build prompt libraries, run use-case intake/prioritization, launch content search copilots; track adoption KPIs, time-savings, and deflection metrics; establish governance and usage guardrails• Field Route & Call-Planning Technology Support: Own operational support model for routing/call-planning tools (requirements, release communications, adoption metrics); partner with IT/Analytics on data quality and optimization; ensure technology translates to improved territory coverage and call efficiency • Customer Identification & HCP Segmentation: Partner with HCP MDM and Analytics to operationalize segments, targeting lists, and territory inputs; monitor precision, coverage, and refresh cadence; ensure segmentation drives actionable field guidance and measurable call plan improvements• Program Governance & ROI Measurement: Establish quarterly business reviews with Sales Leadership; maintain program scorecards; provide VP-level reporting on field readiness metrics, cost-per-trained-rep, and revenue cycle impact; drive continuous improvement through data-informed decisioning with accountability for measurable revenue contributionSecondary Ownership:• Support technology-related training initiatives (primary owned by Training category)• Contribute communication strategies for technology rollouts (primary owned by Communications category)Sales Onboarding:Ensure smooth consistent onboarding experience managed by single team end to endKEY OUTCOMES & KPIs• Communications effectiveness: Open/click/acknowledgement rates; task completion/behavior change; message recall• Training compliance & impact: On-time ComplianceWire completion; post-training proficiency and time-to-competency for operational workflows• Tool adoption & hygiene: Salesforce usage (required fields, timelines, pipeline hygiene), MADI dashboard utilization, route/call-plan utilization via Maps• AI value realization: % active users, action rate per user, hours saved or steps eliminated; deflection of routine queries• Segmentation quality: HCP coverage, match/accuracy rates, list freshness; uplift in reach or call plan efficiency• Revenue impact: Field effectiveness improvements, territory coverage optimization, compliance adherence

Locations

  • Irvine, CA

Salary

137,500 - 261,000 USD / yearly

Estimated Salary Rangemedium confidence

140,000 - 200,000 USD / yearly

Source: AI estimated from job description

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Field communications governance and analyticsintermediate
  • Training curriculum design and delivery (microlearning, SCORM/xAPI)intermediate
  • AI enablement and adoption (prompt engineering, KPIs tracking)intermediate
  • CRM and reporting tools expertise (Salesforce, Power BI)intermediate
  • Change management and program ROI measurementintermediate
  • HCP segmentation and territory optimizationintermediate

Required Qualifications

  • Experience in field enablement, sales operations, or GTM reorganization in pharmaceutical or aesthetics industry (experience)
  • Strong background in change management, training program design, and technology adoption (experience)
  • Proficiency in CRM systems (e.g., Salesforce/Moxie), reporting tools (e.g., Power BI/MADI), and AI integration (experience)
  • Ability to lead cross-functional governance committees and drive measurable revenue impact (experience)

Responsibilities

  • Establish operating model, editorial calendar, templates, and channel strategy for field-facing communications; serve on governance committee to align standards and reduce noise
  • Design, deliver, and govern field systems training for Moxie and MADI platforms, including role-based learning journeys via microlearning, virtual labs, and job aids; measure time-to-proficiency and behavior change
  • Lead AI enablement initiatives with prompt libraries, use-case prioritization, content search copilots, and adoption KPIs; establish governance and track time-savings metrics
  • Own operational support for field route and call-planning tools; partner on HCP segmentation and targeting; conduct quarterly business reviews and report on field readiness and revenue impact
  • Ensure smooth, consistent sales onboarding experience managed end-to-end by a single team

Benefits

  • general: Opportunity to drive scalable enablement infrastructure supporting Allergan Aesthetics growth targets
  • general: Integrated professional development through high-touch change management and AI-enabled tools
  • general: Collaboration with cross-functional teams in a dynamic industry environment
  • general: Focus on work-life balance via productivity tools and field efficiency optimizations

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Tags & Categories

Allergan AestheticsAllergan AestheticsPharmaceuticals

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AbbVie logo

Associate Director, Field Enablement

AbbVie

Associate Director, Field Enablement

AbbVie logo

AbbVie

full-time

Posted: November 7, 2025

Number of Vacancies: 1

Job Description

Drive field readiness and revenue acceleration following our portfolio-focused GTM reorganization by establishing scalable enablement infrastructure, ensuring consistent execution across new territory alignments, and maximizing productivity through integrated communications, training, and AI-enabled tools. Build foundational systems designed to scale to meet Allergan Aesthetic growth targets and ever-changing industry dynamics and apply high touch change management and support to ensure technical investments are realized. PRIMARY RESPONSIBILITIES1. FIELD COMMUNICATIONS GOVERNANCE• Establish the operating model, editorial calendar, templates, and channel strategy for field-facing communications within Field Force Operations• Serve on the Corporate Communications–led governance committee to align standards and reduce noise • Deliver message clarity, timeliness, and measurable action tied to portfolio-focused sales execution• Communication Impact Analytics: Implement tracking systems to measure open/click/acknowledgement rates, message recall, and behavioral change metrics• Optimization Focus: Analyze communication effectiveness data to identify highest-impact messaging formats, timing, and channels; continuously refine approach based on field feedback and engagement metrics • Drive communication standardization that reduces field noise while improving actionability2. TRAINING (What We'll Train & How We'll Train It)Primary Ownership:• Complete Systems Training Curriculum: Own end-to-end design, delivery, and governance of field systems training for Moxie and MADI platforms (excluding product knowledge and sales methodology); collaborate with Sales Training department on scheduling coordination and curriculum integration to ensure seamless delivery of systems training alongside product and sales training programs• Training Delivery Methodology: Role-based learning journeys (new hire → proficiency → advanced) with manager checklists and proficiency rubrics; delivered through microlearning, interactive walkthroughs, live virtual labs, quick-reference job aids, and recorded tutorials; integrated with ComplianceWire scheduling and SCORM/xAPI packaging; single source of truth with metadata, search tags, and version control; measured by time-to-proficiency, post-training behavior change, and manager attestationTraining Content Areas:• Field CRM (Moxie / Salesforce.com): Navigation, account/contact hygiene, opportunity workflows, call entry, pipeline standards, territory tools, release-readiness briefs, and data quality standards• Reporting & Insights (MADI / Power BI): Access, filters, saved views, KPI interpretation, territory health checks, pre-call planning routines, and data literacy fundamentals• moxie Virtual Assistant (Salesforce Maps): Route optimization, geo-visualization, scheduling, call planning, field safety/compliance, and productivity tacticsSecondary Ownership:• Support AI tool training and adoption initiatives (primary owned by Tech Stack category)• Contribute to technology change management training (primary owned by Tech Stack category)3. TECH STACK + AI (Leverage Technology to Improve Productivity & Drive Revenue)Primary Ownership:• AI for Enablement & Productivity: Lead AI enablement with measurable adoption targets; build prompt libraries, run use-case intake/prioritization, launch content search copilots; track adoption KPIs, time-savings, and deflection metrics; establish governance and usage guardrails• Field Route & Call-Planning Technology Support: Own operational support model for routing/call-planning tools (requirements, release communications, adoption metrics); partner with IT/Analytics on data quality and optimization; ensure technology translates to improved territory coverage and call efficiency • Customer Identification & HCP Segmentation: Partner with HCP MDM and Analytics to operationalize segments, targeting lists, and territory inputs; monitor precision, coverage, and refresh cadence; ensure segmentation drives actionable field guidance and measurable call plan improvements• Program Governance & ROI Measurement: Establish quarterly business reviews with Sales Leadership; maintain program scorecards; provide VP-level reporting on field readiness metrics, cost-per-trained-rep, and revenue cycle impact; drive continuous improvement through data-informed decisioning with accountability for measurable revenue contributionSecondary Ownership:• Support technology-related training initiatives (primary owned by Training category)• Contribute communication strategies for technology rollouts (primary owned by Communications category)Sales Onboarding:Ensure smooth consistent onboarding experience managed by single team end to endKEY OUTCOMES & KPIs• Communications effectiveness: Open/click/acknowledgement rates; task completion/behavior change; message recall• Training compliance & impact: On-time ComplianceWire completion; post-training proficiency and time-to-competency for operational workflows• Tool adoption & hygiene: Salesforce usage (required fields, timelines, pipeline hygiene), MADI dashboard utilization, route/call-plan utilization via Maps• AI value realization: % active users, action rate per user, hours saved or steps eliminated; deflection of routine queries• Segmentation quality: HCP coverage, match/accuracy rates, list freshness; uplift in reach or call plan efficiency• Revenue impact: Field effectiveness improvements, territory coverage optimization, compliance adherence

Locations

  • Irvine, CA

Salary

137,500 - 261,000 USD / yearly

Estimated Salary Rangemedium confidence

140,000 - 200,000 USD / yearly

Source: AI estimated from job description

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Field communications governance and analyticsintermediate
  • Training curriculum design and delivery (microlearning, SCORM/xAPI)intermediate
  • AI enablement and adoption (prompt engineering, KPIs tracking)intermediate
  • CRM and reporting tools expertise (Salesforce, Power BI)intermediate
  • Change management and program ROI measurementintermediate
  • HCP segmentation and territory optimizationintermediate

Required Qualifications

  • Experience in field enablement, sales operations, or GTM reorganization in pharmaceutical or aesthetics industry (experience)
  • Strong background in change management, training program design, and technology adoption (experience)
  • Proficiency in CRM systems (e.g., Salesforce/Moxie), reporting tools (e.g., Power BI/MADI), and AI integration (experience)
  • Ability to lead cross-functional governance committees and drive measurable revenue impact (experience)

Responsibilities

  • Establish operating model, editorial calendar, templates, and channel strategy for field-facing communications; serve on governance committee to align standards and reduce noise
  • Design, deliver, and govern field systems training for Moxie and MADI platforms, including role-based learning journeys via microlearning, virtual labs, and job aids; measure time-to-proficiency and behavior change
  • Lead AI enablement initiatives with prompt libraries, use-case prioritization, content search copilots, and adoption KPIs; establish governance and track time-savings metrics
  • Own operational support for field route and call-planning tools; partner on HCP segmentation and targeting; conduct quarterly business reviews and report on field readiness and revenue impact
  • Ensure smooth, consistent sales onboarding experience managed end-to-end by a single team

Benefits

  • general: Opportunity to drive scalable enablement infrastructure supporting Allergan Aesthetics growth targets
  • general: Integrated professional development through high-touch change management and AI-enabled tools
  • general: Collaboration with cross-functional teams in a dynamic industry environment
  • general: Focus on work-life balance via productivity tools and field efficiency optimizations

Target Your Resume for "Associate Director, Field Enablement" , AbbVie

Get personalized recommendations to optimize your resume specifically for Associate Director, Field Enablement. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Associate Director, Field Enablement" , AbbVie

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Allergan AestheticsAllergan AestheticsPharmaceuticals

Related Jobs You May Like

No related jobs found at the moment.