As Brand Manager you will have a central role in the gastro team. In collaboration with the cross-functional team in Sweden you will lead the development of the Strategic brand plan and be a key contributor to the functional planning. You will take responsibility for analyzing the market landscape, collect patient and customer insights. In addition you will gather insights of regarding the external environment (health care, payer landscape) and the development within the therapeutic area. These insights will be used to develop local strategies and activities that further establish our products in the market. You will also be responsible for developing materials or localize global marketing content, for the Swedish market. You will develop materials to be used in different communication channels, both printed and digital, and you have the possibility to try new ways of communicating, try innovative ideas and develop new ideas for customer activities. The Brand Manager collaborates closely with the cross-functional team and is a key member of the brand team. Key responsibilities include:Lead and adapt brand planning to reflect Swedish market needs and trends.Develop and implement effective functional and account plans.Collaborate with the team to create impactful customer activities that drive market presence.Gather and apply market, patient, and product insights to strategic planning.Oversee the roll-out of global initiatives and train the sales team on brand execution.Ensure all deliverables and communications align with branding and local regulations.Drive marketing activities using a mix of channels and innovative tactics.Manage promotional budgets efficiently to achieve objectives.Foster strong relationships within cross-functional teams and actively participate in strategic forums.Engage directly with the field to stay connected with market developments and customer needs.Ensure an effective channel mix (including congresses, advertising, CLM) to reach prioritized customers and the broader gastro community.Execute a range of communication activities and materials, tailoring approaches for different stakeholders.