Description

THE POSITION

The Assistant Marketing Manager - Social Media, Brand & Content supports the hotel’s digital presence and brand strategy, managing content and campaigns across social media, websites, OTAs, and CRM platforms. This role plays a key part in shaping the hotel’s digital identity, creating engaging content, and supporting the launch of new or renovated properties. The position ensures consistent messaging, guest engagement, and alignment with revenue and brand objectives.

KEY ROLES & RESPONSIBILITIES

• Lead the digital and social media strategy for a new luxury hotel brand, shaping its presence from pre-opening through ongoing operations to express a refined, aspirational, and globally recognized brand identity;
• Create, curate, and oversee compelling content across social media, digital platforms, and multimedia campaigns, highlighting the hotel’s unique services, experiences, and lifestyle;
• Develop and execute integrated digital marketing campaigns across Rooms, F&B, MICE, Spa, and other offerings to drive engagement, brand awareness, and revenue growth;
• Manage pre-opening initiatives, including website setup, social media launch, and digital campaigns, to generate interest and anticipation ahead of the brand’s debut;
• Monitor digital performance, analyze engagement metrics, and optimize content and campaigns to maximize visibility, interaction, and business results;
• Collaborate closely with marketing, revenue, and operations teams to ensure integrated strategies, consistent brand messaging, and high-end guest experiences;
• Maintain a strong brand voice and identity across all digital channels, ensuring storytelling aligns with the hotel’s global positioning;
• Monitor social media trends, digital innovations, and best practices in luxury hospitality marketing to enhance the brand’s digital presence/
• Prepare regular reports on digital performance, KPIs, and campaign results, providing actionable insights to inform strategy and decision-making.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field;
• Proven experience in social media management, digital content creation and brand marketing, preferably in luxury hospitality;
• Excellent written and verbal communication skills in Portuguese and English. French is a plus;
• Strong organizational, time-management, and project coordination skills;
• Deep knowledge of current digital marketing concepts, trends, and innovations, with the ability to apply them strategically to elevate the brand’s presence.
• Proficiency in MS Office, social media management tools, and content creation platforms;
• Ability to manage multiple priorities, work under pressure, and meet deadlines in a fast-paced environment.

Additional Info

Company Description

Emerging as a pioneering French luxury hospitality brand in 1964, Sofitel brings French zest and inspires heartfelt encounters to the most sought-after destinations worldwide. Seamlessly melding local culture with the French zest for life through remarkable savoir-faire and generous service, Sofitel is for free-minded travelers and arts and culture aficionados who have an appreciation for a refined and understated sense of modern luxury.

THE HOTEL

Sofitel, a global reference in French luxury hospitality, announces the transformation of Sofitel Rio de Janeiro Ipanema into its first flagship hotel in Brazil, with an expected opening by the end of 2026.

Located on Ipanema Beach, the hotel will feature 172 rooms and embody the brand’s contemporary vision of luxury, experience, and service excellence.

Join the team of talents who will bring this new icon of luxury hospitality in Brazil to life.