Account Marketing Specialist, Sporting Goods - Nike Tokyo, Japan

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and cultural impact. In Japan, Nike drives brand strength in the dynamic Sporting Goods market, blending global vision with local insights. Our Tokyo teams collaborate across Asia-Pacific Latin America (APLA) and Global Brand Marketing to fuel consumer demand and build lasting connections. As a Nike employee, you'll join a culture that champions innovation, inclusivity, and passion for sport.

Role Overview

The Account Marketing Specialist, Sporting Goods, reports to the Senior Manager, Account Marketing Japan, within the Account Marketing Sporting Goods team. This full-time role in Tokyo focuses on activating seasonal campaigns in retail environments, ensuring partners embody Nike's sport and culture through integrated plans and storytelling. You'll partner with Retail Marketing, Brand Management, Digital Marketing, Sales, and Planning teams, while working externally with agencies and vendors to execute Nike's vision across Japan.

Key Responsibilities

In this position, you'll extend Global and Geo directives to power Nike's end-to-end offense in the Sporting Goods channel. Key duties include:

• Contributing to channel strategies tailored for Sporting Goods partners.
• Programming seasonal marketing direction in close collaboration with the Sporting Goods Sales team.
• Leading the development of seasonal and non-seasonal marketing plans.
• Briefing agencies and guiding flawless execution nationwide in Japan.
• Participating in weekly cross-functional exchanges to share ideas and best practices.
• Managing the annual marketing budget to optimize resources and ensure on-time delivery.
• Measuring success through Share of Business (SoB), revenue targets, and Brand Strength Metrics (BSM) for emotional consumer connections.

Daily Impact

Expect a fast-paced environment where you'll shape retail strategies, drive in-store and online communications, and foster long-term partner relationships. Domestic travel occurs once per season, with occasional international trips based on business needs.

Qualifications & Requirements

Nike seeks dynamic individuals who elevate brand standards and thrive in collaborative settings. Ideal candidates bring:

• Minimum 2 years of experience in brand management, retail, or digital marketing.
• Bachelor’s degree or equivalent.
• High interest or background in sport, youth culture, sneakers, fashion, and streetwear trends.
• Project management experience with agencies, vendors, and budgets.
• Strategic thinking, idea generation, and excellent attention to detail.
• Analytical skills to gather business and consumer insights and apply learnings.
• Strong oral and written communication in English and Japanese.

Preferred Traits

Passion for sport, curiosity about consumer behavior, and belief in Nike’s brand vision. Experience with Sporting Goods partners, seasonal execution, and account management is critical.

Benefits & Perks

Joining Nike in Tokyo offers premium benefits tailored to high-performers:

• Competitive salary estimated at $65,000 - $95,000 USD equivalent, based on Japan retail/tech sector rates.
• Comprehensive health, wellness, and family support programs.
• Employee discounts on Nike products worldwide.
• Flexible work options and professional development opportunities.
• Travel perks including seasonal domestic trips and global exposure.
• Inclusive culture with focus on diversity, equity, and innovation.

Career Growth

This role is a launchpad for marketing careers at Nike. Gain hands-on experience in retail activation, cross-functional collaboration, and data-driven strategy. High performers advance to senior marketing, brand management, or leadership roles in APLA or Global teams. Nike invests in your growth through training, mentorship, and exposure to cutting-edge consumer trends in sport and streetwear.

Why Join Us

At Nike Japan, you'll work on high-impact projects that shape consumer experiences in one of the world's most vibrant markets. Be part of a team that fuels demand for iconic products, champions inclusive thinking, and delivers distinction across partner ecosystems. With Tokyo as your base, enjoy a premium lifestyle while contributing to Nike's global mission: to bring inspiration and innovation to every athlete in the world.

Role FAQs

What is the work environment like?

Fast-paced, collaborative, and innovative, with weekly cross-functional meetings and agency partnerships.

Is Japanese fluency required?

Yes, strong oral and written skills in both English and Japanese are essential.

What travel is involved?

Domestic travel once per season; international a few times yearly as needed.

How is success measured?

Via Share of Business, revenue targets, and Brand Strength Metrics tracking consumer emotional connections.

Can I apply without direct Sporting Goods experience?

While preferred, 2+ years in brand, retail, or digital marketing with relevant passion qualifies you.

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