About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In Poland, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and innovative marketing strategies tailored to local markets. The company is committed to sustainable growth, consumer-centric innovation, and creating positive impact through initiatives like PepsiCo Positive (pep+), which focuses on environmental sustainability and healthier products.

Role Overview

The Activation Platforms Development & Execution Lead role at PepsiCo in Warszawa, Poland, is a pivotal position within the shopper marketing and sales activation ecosystem. This full-time role bridges marketing strategies with on-the-ground execution, ensuring that growth platforms such as marketing calendars, new product developments (NPD), and key customer agreements translate into seamless in-store activations across all channels. Reporting to senior sales and marketing leadership, you will collaborate closely with Sales, Demand Acceleration, Supply Chain, and Marketing teams to drive flawless implementation, monitor performance, and optimize for commercial success in the competitive FMCG landscape.

This position demands a strategic mindset combined with hands-on execution prowess, making it ideal for professionals with proven experience in shopper marketing or category management. As Poland's food and beverage sector continues to evolve with shifting consumer behaviors and digital integration, this role offers the chance to shape PepsiCo's market leadership through agile planning and data-driven decisions.

Key Responsibilities

Marketing Calendar & Shopper Marketing Activation

Translate annual and rolling marketing calendars into clear, actionable in-store execution priorities. Coordinate end-to-end shopper marketing activations, ensuring timely delivery across channels. Facilitate bi-weekly alignment meetings with Marketing, Shopper Marketing, and Sales teams for agile adjustments. Track implementation status for Top 5 customers, report on effectiveness, and develop contingency plans to minimize disruptions.

New Product Development & Launch Management

Co-create launch strategies for NPD, Limited Time Offers (LTOs), and product customizations in partnership with key stakeholders. Secure execution tools and materials, manage implementation builds, and track pre- and post-launch KPIs. Proactively identify gaps and implement corrective actions to maximize launch ROI.

Shopper Sufficiency Model Development & TCP Leadership

Provide analytical input to evolve the Shopper Sufficiency Model, ensuring practical outputs. Lead Total Connection Planning (TCP) from a shopper-centric view, aligning strategies with category insights and commercial goals for optimal in-store engagement.

Strategic Projects & Governance

Lead initiatives for process simplification, standardization, and automation in implementation, launches, and tracking. Drive operational excellence and efficiency in shopper marketing governance.

Sales Leadership

Execute activations aligned with World Class Consumer Engagement processes for Top 5 customers, acting as the key interface between Marketing and Sales for accountability and priority execution.

Qualifications & Requirements

To succeed in this role, candidates need at least 5 years of professional experience in sales, category management, marketing, or shopper marketing, with FMCG experience strongly preferred. Key attributes include strategic thinking, commercial acumen, strong analytical skills, and the ability to collaborate cross-functionally while influencing senior stakeholders. Fluency in English and Polish is essential for effective communication in a multinational environment. During interviews, PepsiCo provides transparent remuneration details and addresses process-related questions to ensure informed negotiations.

Benefits & Perks

PepsiCo offers a competitive compensation package, estimated at 65,000 - 95,000 PLN annually for this senior role, reflecting Food & Beverage sector rates in Poland with a buffer for top talent. Beyond salary, enjoy comprehensive health insurance, retirement plans, and wellness programs. Flexible working arrangements, professional development opportunities, and access to global training platforms support work-life balance. As part of a Fortune 500 company, you'll benefit from employee discounts on PepsiCo products, team-building events, and sustainability-focused initiatives.

Career Growth

This role is a launchpad for leadership in PepsiCo's commercial operations. High performers advance to roles like Head of Shopper Marketing, Regional Sales Director, or Global Activation Strategist. PepsiCo invests in talent through leadership programs, mentorship, and international rotations, fostering skills in digital transformation, AI-driven analytics, and sustainable commerce. With Poland as a key European hub, opportunities span EMEA and beyond.

Why Join Us

Join PepsiCo to work on world-class brands, impact millions of shoppers, and contribute to sustainable innovation. In Warszawa, thrive in a dynamic office with modern facilities, collaborative culture, and proximity to vibrant urban life. PepsiCo values diversity, inclusion, and bold ideas, offering equity in decision-making and recognition for results. Be part of a company that's not just selling products but shaping the future of snacking and beverages.

Role FAQs

What is the estimated salary range?

65,000 - 95,000 PLN yearly, with exact details shared in interviews for transparency.

Is FMCG experience required?

Preferred but not mandatory; 5+ years in related fields suffice.

What languages are needed?

Fluent English and Polish.

Is this a remote role?

Full-time on-site in Warszawa with potential hybrid flexibility.

How does PepsiCo support career development?

Through global programs, mentorship, and performance-based promotions.