About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence, driving innovation in snacks, beverages, and away-from-home (AFH) solutions. The company is committed to sustainable growth, with initiatives focused on positive agriculture, water stewardship, and packaging innovation. Joining PepsiCo means contributing to a purpose-driven organization that nourishes the world and creates healthier futures.

Role Overview

The AFH Customer Marketing Supervisor role at PepsiCo in Shanghai is a pivotal position within the Away-From-Home (AFH) channel, targeting eateries, theme parks, cinemas, and workplace customers. This supervisor leads the creation of customized products, specialized packs, and culinary solutions tailored to unique customer needs. You will drive sell-in workshops for mid-size and top key accounts (KA), coordinate campaign calendars, and ensure high order fulfillment through supply chain collaboration. This role demands strategic innovation, from new SKU launches via optimized IPAR processes to playbook deployment across 15 sub-channels. With a focus on national and regional key accounts, you will own budgets, A&M contracts, and forward-looking culinary developments in partnership with global teams. Ideal for dynamic professionals ready to shape PepsiCo's AFH growth in China's vibrant food and beverage market.

Key Responsibilities

Product Innovation and Customization

Lead the development of new products and customized packs for the AFH channel, including specialized packs for existing flavors with clear pricing architecture. Create culinary solutions for eateries, theme parks, and cinemas, and design gift packs for workplace employee benefits.

Campaign and Sales Support

Coordinate national and regional campaign calendars, execute initiatives, and monitor progress. Lead mid-size KA sell-in workshops and support global/national top customer workshops. Collect needs from NKA managers and regional sales to streamline synergized campaigns, leading third-party agencies for execution.

Playbook and KPI Management

Contribute to playbook development, run deployment workshops, and track execution across customers, GTM models, perfect store standards, investment, and optimal portfolios. Ensure KPIs are met by market units (MUs) and go-to-market (GTM) teams.

Operational Excellence

Optimize the IPAR process to accelerate new SKU launches. Act as central leader for regional bidding with specialized pack designs, pricing, value chain, and supply chain coordination. Forecast volumes monthly/quarterly, track achievement rates, and achieve high order fulfillment by engaging supply chain. Manage customer marketing budgets and A&M contract processes.

Qualifications & Requirements

To succeed in this role, candidates need 4+ years of experience in the Food and Beverage industry, including 2+ years in sales or trade marketing. A strong background in innovation, trade marketing, commercialization, or marketing is essential. Key soft skills include strategic thinking, analytical prowess, high planning and execution abilities with a detail-oriented mindset, and the capacity to build new business from scratch as a self-starter. Excellent verbal, presentation, and communication skills are required to engage diverse customers, functions, and market units. Fluency in English and Mandarin is advantageous for global collaboration.

Benefits & Perks

PepsiCo offers a premium compensation package for this role, estimated at $65,000 - $95,000 USD annually (adjusted for China market rates), including performance bonuses. Benefits encompass comprehensive medical, dental, and vision coverage, life insurance, and wellness programs. Employees enjoy retirement savings plans with company matching, employee stock purchase options, and paid parental leave. Additional perks include hybrid work flexibility, 20+ days of paid vacation, and access to on-site fitness centers in Shanghai offices. PepsiCo invests in your growth with tuition reimbursement, leadership training, and global mobility opportunities.

Career Growth

At PepsiCo, career progression is a reality. This Supervisor role serves as a launchpad to Customer Marketing Manager or regional leadership positions. High performers advance through structured development programs, mentorship from senior executives, and exposure to international projects. PepsiCo's commitment to diversity and inclusion fosters an environment where 40% of leadership roles are held by women and underrepresented groups. With annual performance reviews and individualized career plans, you'll have clear paths to VP-level roles within 5-7 years.

Why Join Us

Join PepsiCo's Shanghai team to work on cutting-edge AFH innovations in China's $1 trillion+ food service market. Collaborate with global experts, influence blockbuster products, and drive measurable business impact. PepsiCo's entrepreneurial culture rewards initiative, offering autonomy to self-starters. Be part of a company ranked among China's top employers, with a 4.5/5 Glassdoor rating for work-life balance and culture. Shape the future of snacking and beverages while enjoying Shanghai's dynamic lifestyle.

Role FAQs

What is the AFH channel?

AFH stands for Away-From-Home, encompassing out-of-home consumption like restaurants, cinemas, theme parks, and corporate cafeterias.

Is relocation support provided?

Yes, PepsiCo offers relocation assistance for qualified international candidates to Shanghai.

What tools does PepsiCo use for forecasting and tracking?

Advanced analytics platforms, ERP systems, and custom playbooks integrated with Salesforce and SAP.

How does this role interact globally?

Regular collaboration with PepsiCo's global innovation and key account teams for culinary solutions and sell-ins.

Is Mandarin proficiency required?

Yes, strong Mandarin skills are essential for local customer engagement, alongside business-level English.