About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, with products enjoyed by consumers more than one billion times a day across over 200 countries and territories. In 2021, PepsiCo generated more than $79 billion in net revenue, fueled by its iconic portfolio including LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, QUAKER®, and many more brands that each surpass $1 billion in annual retail sales. At the heart of PepsiCo's strategy is pep+, our end-to-end transformation focusing on sustainability and human capital to drive value and growth within planetary boundaries while inspiring positive change for people and the planet.

PepsiCo thrives on a dynamic, collaborative culture where passionate teams embrace innovation. We are committed to fostering diversity, equity, and inclusion, creating a space where everyone—regardless of background, identity, or beliefs—has a voice. In Saudi Arabia, we proudly hold Mowaamah-GOLD certification, underscoring our dedication to equality and human rights. Discover more about life at PepsiCo through our stories at stories.pepsicojobs.com.

Role Overview

The AFH Key Accounts Assistant Manager position at PepsiCo in Riyadh, Saudi Arabia, is a pivotal leadership role within our Away From Home (AFH) sales channel. This full-time opportunity empowers you to ensure short- and long-term sales targets are met, supervise sales routes, lead teams, and drive productivity in a high-energy environment. You will work closely with stockists, distributors, and field teams to optimize execution, expand distribution, and achieve key performance indicators (KPIs) like distribution depth, primary placements, and market share growth.

Ideal for ambitious professionals with FMCG sales experience, this role offers the chance to contribute to PepsiCo's dominance in Saudi Arabia's competitive food and beverage market while advancing your career in a globally recognized brand.

Key Responsibilities

In this role, you will take ownership of sales performance in your designated area, implementing strategies aligned with PepsiCo's SSFL (Sales Standards for Field Leadership) execution standards. Key duties include:

• Organizing, controlling, and motivating sales representatives to hit sales targets and profit margins.
• Conducting route visits, weekly 1:1 sessions, and formal meetings to ensure compliance with FLSMP (Field Leadership Sales Management Program).
• Monitoring market changes through regular visits and reporting to regional managers for informed decision-making.
• Managing administrative tasks such as stock control, returnable cases, and daily invoicing.
• Training and developing sales personnel, including RSRs (Route Sales Representatives), to uphold Ownership on Route (OOR) standards.
• Optimizing routes, managing point-of-purchase (POP) materials, and executing new product launches and merchandising priorities.
• Building strong relationships with stockists, wholesalers, and on-trade (OT) customers to enhance service and coverage.
• Forecasting volumes, analyzing performance data, and developing action plans to exceed objectives in revenue, market share, and team development.

Qualifications & Requirements

To succeed as AFH Key Accounts Assistant Manager, candidates should possess:

• A bachelor's degree in Business Administration, Marketing, or a related discipline.
• 3-5 years of progressive sales experience in the fast-moving consumer goods (FMCG) sector, ideally in food and beverages.
• Proven leadership skills with experience managing field sales teams.
• Strong analytical abilities for data-driven decision-making and forecasting.
• Excellent communication and relationship-building skills for stakeholder management.
• Familiarity with sales tools, KPIs, and execution standards in a distribution-heavy environment.
• Ability to travel for market visits and a valid driver's license preferred.

PepsiCo values diversity and does not discriminate based on age, gender, disability, religion, or other protected characteristics, in line with Saudi and global equality laws.

Benefits & Perks

Joining PepsiCo means accessing a comprehensive benefits package tailored to support your well-being and success:

• Competitive salary estimated at $65,000-$95,000 USD annually, based on Food & Beverage sector rates in Saudi Arabia with a performance buffer.
• Health insurance, including medical, dental, and vision coverage.
• Annual leave, end-of-service benefits, and employee assistance programs.
• Training via FLSMP and leadership development initiatives.
• Product discounts on PepsiCo brands and team-building events.
• Relocation support if applicable, plus a dynamic work environment in Riyadh.

Career Growth

PepsiCo invests heavily in talent development, offering clear paths to senior roles like Key Accounts Manager or Regional Sales Director. Through pep+, you'll gain exposure to sustainable business practices and global projects. Our collaborative culture ensures mentorship, cross-functional opportunities, and performance-based promotions, positioning you for long-term success in the AFH sales domain.

Why Join Us

Be part of PepsiCo's mission to lead in beverages and convenient foods while making a positive impact. In Riyadh, you'll contribute to a growing market, work with iconic brands, and thrive in an inclusive, high-performance culture. With our commitment to pep+ and Mowaamah-GOLD status, PepsiCo offers unparalleled stability and purpose-driven work.

Role FAQs

What is the work schedule for this role?

This is a full-time position with field visits, typically following standard business hours plus flexibility for market demands.

Is relocation assistance provided?

Relocation support may be available for qualified candidates from outside Riyadh.

What are the key KPIs for success?

Focus on sales volume, distribution expansion, execution compliance, and team development targets.

How does PepsiCo support diversity in Saudi Arabia?

We are Mowaamah-GOLD certified, ensuring an equitable, inclusive workplace compliant with local and global standards.

Can I apply if I lack FMCG experience?

While preferred, equivalent sales leadership experience in related sectors will be considered.