Associate Director, Marketing Operations, AI and Ad Ops at Airwallex - San Francisco

Role Overview

Airwallex is seeking a highly strategic and analytical Associate Director, Marketing Operations, AI and Ad Ops to lead the charge in AI innovation, conversion optimization, and ad operations excellence. Based in San Francisco, this role is pivotal in shaping the future of Airwallex’s marketing performance by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle. As the Associate Director, you will spearhead the AI strategy and technology roadmap, leading three critical workstreams: Futures (AI Tools), CRO (Conversion Rate Optimization), and Ad Operations. You will be responsible for evaluating and implementing AI systems, optimizing user experience for better conversion rates, and ensuring robust ad infrastructure and campaign governance. This role demands a leader with a strong technical background, exceptional analytical skills, and a passion for driving marketing innovation.

A Day in the Life

Imagine starting your day by reviewing the performance of recently implemented AI-driven marketing tools. You analyze the data, identifying areas where the AI is excelling and areas that need refinement. Next, you meet with the CRO team to discuss ongoing A/B tests and strategize new experiments to improve conversion rates across Airwallex's digital channels. In the afternoon, you collaborate with the Ad Operations team to ensure the integrity of tagging and campaign governance. You review performance reports, identifying opportunities to optimize ad spend and improve campaign ROI. You also spend time researching emerging AI technologies, evaluating their potential to enhance Airwallex's marketing efforts. The day concludes with a meeting with the marketing leadership team, where you provide updates on AI initiatives and outline future strategic priorities.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it the ideal location for this role. The city is home to a vibrant ecosystem of tech companies, startups, and venture capitalists, providing unparalleled access to industry expertise and cutting-edge technologies. Being based in San Francisco allows you to stay ahead of the curve in AI and marketing technology, connecting with thought leaders and attending industry events. Additionally, San Francisco's diverse and talented workforce provides a rich pool of potential candidates for your team.

Career Path

This Associate Director role offers significant growth potential within Airwallex. Successful performance in this role could lead to advancement opportunities such as Director of Marketing Operations, VP of Marketing Technology, or even executive leadership positions within the marketing organization. Airwallex is committed to investing in its employees and providing opportunities for professional development and career advancement.

Salary & Benefits

The estimated salary range for this role in San Francisco is $180,000 to $250,000 per year, commensurate with experience and qualifications. Airwallex also offers a comprehensive benefits package, including: * Health, dental, and vision insurance * 401(k) retirement plan * Employee stock options * Generous paid time off policy * Paid parental leave * Commuter benefits * Wellness programs * Flexible work arrangements * Employee assistance program * Life insurance * Disability insurance

Airwallex Culture

Airwallex fosters a culture of innovation, collaboration, and ownership. We are looking for individuals who are passionate about making a difference and who are driven to achieve ambitious goals. Our employees are encouraged to think outside the box, challenge the status quo, and take ownership of their work. We believe in empowering our employees to make decisions and giving them the resources they need to succeed. We value individuals who are: * **Builders:** You have a founder-like energy and want real impact. * **Learners:** You are motivated by accelerated learning and true ownership. * **Experts:** You bring strong role-related expertise and sharp thinking. * **Mission-Driven:** You are motivated by our mission and operating principles. * **Fast-Movers:** You move fast with good judgment, dig deep with curiosity, and make decisions from first principles. * **Collaborative:** You are humble and collaborative, turning zero-to-one ideas into real products. * **Effective:** You “get stuff done” end-to-end. * **AI-Savvy:** You use AI to work smarter and solve problems faster.

How to Apply

If you are a strategic and analytical marketing leader with a passion for AI, conversion optimization, and ad operations, we encourage you to apply for this exciting opportunity. To apply, please submit your resume and cover letter through the Airwallex careers website. Be sure to highlight your relevant experience and qualifications, and explain why you are a good fit for this role.

FAQ

**1. What is Airwallex?** Airwallex is the only unified payments and financial platform for global businesses. **2. What are Airwallex's core values?** Airwallex values builders, learners, experts, mission-driven individuals, fast-movers, collaborators, effective problem-solvers, and AI-savvy professionals. **3. What is the Marketing team like at Airwallex?** The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. **4. What will I be doing in this role?** As the Associate Director, Marketing Operations, AI and Ad ops, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. **5. What are the key responsibilities of this role?** The key responsibilities include AI strategy & governance, tech enablement & training, CRO, and ad operations. **6. What skills are required for this role?** Skills required include AI strategy, marketing operations, ad operations, conversion rate optimization (CRO), generative AI (GenAI), marketing automation, technology enablement, training & development, and project management. **7. What qualifications are required for this role?** Qualifications include 10+ years of experience in marketing operations, advertising technology, or related roles, and a proven track record of successfully leading and implementing AI-driven marketing initiatives. **8. What are the benefits of working at Airwallex?** Benefits include a competitive salary and benefits package, opportunity to work on cutting-edge AI-driven marketing initiatives, and a collaborative and innovative work environment. **9. What is the career path for this role?** This Associate Director role offers significant growth potential within Airwallex, potentially leading to advancement opportunities such as Director of Marketing Operations or VP of Marketing Technology. **10. How do I apply for this role?** To apply, please submit your resume and cover letter through the Airwallex careers website.