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Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!

Airwallex

Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!

full-timePosted: Jan 7, 2026

Job Description

Role Overview

Airwallex is seeking an Associate Director/Director, Global Growth, Lifecycle to lead and optimize the full customer journey. This role is pivotal in transforming data into actionable insights and driving measurable growth by enhancing conversion, activation, and retention across the entire customer funnel. The ideal candidate will lead a growing team, foster cross-functional partnerships, and evolve lifecycle marketing from a tactical execution function into a strategic growth engine.

A Day in the Life

Imagine starting your day by reviewing the performance of your lifecycle campaigns. You analyze data to uncover root causes of any performance shifts, collaborating with your team to brainstorm solutions and A/B tests. Next, you meet with the product team to align on upcoming product releases and how to best integrate lifecycle messaging. You spend time mentoring junior team members, helping them sharpen their analytical skills and improve their execution quality. The afternoon is dedicated to strategic planning, where you define and refine the lifecycle marketing strategy for the next quarter, ensuring it aligns with the company's overall growth objectives. Finally, you present your findings and recommendations to senior leadership, advocating for the importance of lifecycle marketing in driving sustainable growth.

Why Singapore?

Singapore serves as Airwallex's strategic hub for the Asia-Pacific region. Relocating to Singapore offers the unique opportunity to be at the forefront of Airwallex's global expansion, particularly in one of the world's fastest-growing and most dynamic markets. Singapore's vibrant business ecosystem, diverse talent pool, and pro-innovation environment make it an ideal location to drive growth and impact. The city-state also offers a high quality of life, with excellent infrastructure, world-class education, and a thriving cultural scene.

Career Path

This role offers a clear path for career advancement within Airwallex. Successful performance as an Associate Director/Director, Global Growth, Lifecycle can lead to opportunities to take on broader responsibilities within the Growth team, such as leading a specific region or product line. There are also opportunities to move into leadership roles in other departments, such as Product Marketing or Marketing Operations. Airwallex is committed to investing in its employees' growth and development, providing ample opportunities for learning, mentorship, and career progression.

Salary & Benefits

Airwallex offers a competitive salary and benefits package commensurate with experience. The estimated salary range for this role in San Francisco, CA is $175,000 to $275,000 annually. Benefits include comprehensive health, dental, and vision insurance, a generous paid time off policy, paid parental leave, flexible work arrangements, professional development opportunities, and more. Relocation assistance to Singapore is also available if applicable.

Airwallex Culture

Airwallex is a fast-paced, innovative company that values collaboration, data-driven decision-making, and a builder's mindset. The company is committed to creating a diverse and inclusive work environment where employees feel empowered to bring their whole selves to work. Airwallex encourages continuous learning, mentorship, and career growth, and celebrates diverse perspectives and backgrounds. If you are a motivated, results-oriented individual who thrives in a dynamic environment, Airwallex is the place for you.

How to Apply

To apply for the Associate Director/Director, Global Growth, Lifecycle position, please submit your resume and cover letter through the Airwallex careers website. In your cover letter, please highlight your relevant experience, skills, and accomplishments, and explain why you are a good fit for this role.

Frequently Asked Questions

  1. What is Airwallex? Airwallex is a global payments and financial platform for modern businesses.
  2. Where is Airwallex headquartered? Airwallex is headquartered in Melbourne, Australia.
  3. How many employees does Airwallex have? Airwallex has over 2,000 employees worldwide.
  4. What are Airwallex's core values? Airwallex values innovation, collaboration, and customer focus.
  5. What is the interview process like at Airwallex? The interview process typically involves a phone screening, several rounds of interviews with hiring managers and team members, and a final interview with a senior leader.
  6. What are the opportunities for professional development at Airwallex? Airwallex offers a variety of professional development opportunities, including training programs, mentorship opportunities, and tuition reimbursement.
  7. Does Airwallex offer relocation assistance? Yes, Airwallex offers relocation assistance to Singapore for this role, if applicable.
  8. What is the work-life balance like at Airwallex? Airwallex strives to provide a healthy work-life balance for its employees, offering flexible work arrangements and a generous paid time off policy.
  9. What is the company culture like at Airwallex? Airwallex has a fast-paced, innovative, and collaborative company culture.
  10. How does Airwallex promote diversity and inclusion? Airwallex is committed to creating a diverse and inclusive work environment where employees feel valued and respected.

Locations

  • San Francisco, California, United States
  • Singapore, Singapore

Salary

Estimated Salary Rangemedium confidence

192,500 - 302,500 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Lifecycle Marketingintermediate
  • Growth Strategyintermediate
  • Customer Journey Optimizationintermediate
  • Data Analysisintermediate
  • A/B Testingintermediate
  • Team Leadershipintermediate
  • Cross-Functional Collaborationintermediate
  • Marketing Automationintermediate
  • Customer Segmentationintermediate
  • Conversion Optimizationintermediate
  • Retention Marketingintermediate
  • Product Marketingintermediate
  • Data-Driven Decision Makingintermediate
  • Strategic Planningintermediate
  • Communication Skillsintermediate

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field. (experience)
  • Master's degree preferred. (experience)
  • 8+ years of experience in lifecycle marketing, growth marketing, or a related field. (experience)
  • 5+ years of experience leading and managing a team. (experience)
  • Proven track record of developing and executing successful lifecycle marketing strategies. (experience)
  • Strong analytical skills and experience using data to drive decision-making. (experience)
  • Experience with marketing automation platforms (e.g., Marketo, Braze, Iterable). (experience)
  • Excellent communication and interpersonal skills. (experience)
  • Ability to work independently and as part of a team. (experience)
  • Strong understanding of the customer journey and how to optimize it. (experience)

Responsibilities

  • Develop and execute a global lifecycle marketing strategy to drive conversion, activation, and retention.
  • Lead and manage a team of lifecycle marketers, providing guidance and mentorship.
  • Partner with product, data science, and marketing operations teams to ensure lifecycle campaigns are integrated into the broader growth engine.
  • Define and implement a rigorous test-and-learn approach to continuously improve campaign performance.
  • Use data to identify opportunities to optimize the customer journey and improve key metrics.
  • Develop and maintain a deep understanding of the customer lifecycle and how to influence it.
  • Create and manage lifecycle marketing campaigns across multiple channels, including email, in-app messaging, and push notifications.
  • Segment customers based on their behavior and preferences to deliver personalized messaging.
  • Track and analyze campaign performance, providing regular reports and insights to stakeholders.
  • Stay up-to-date on the latest trends and best practices in lifecycle marketing.
  • Champion lifecycle marketing as a growth lever across the organization.
  • Evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel.

Benefits

  • general: Competitive salary and equity package.
  • general: Comprehensive health, dental, and vision insurance.
  • general: Generous paid time off policy.
  • general: Paid parental leave.
  • general: Flexible work arrangements.
  • general: Professional development opportunities.
  • general: Employee assistance program.
  • general: Wellness programs.
  • general: Company-sponsored events and activities.
  • general: Commuter benefits.
  • general: Relocation assistance to Singapore (if applicable).
  • general: Opportunity to work on a fast-growing, global company.

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Tags & Categories

Lifecycle MarketingGrowth MarketingCustomer JourneyMarketing AutomationCustomer RetentionConversion OptimizationA/B TestingData AnalysisMarketing StrategyProduct MarketingTeam LeadershipCross-Functional CollaborationSingapore JobsSan Francisco JobsGlobal GrowthFintech JobsPayments IndustryMarketing OperationsCustomer SegmentationEmail MarketingIn-App MessagingPush NotificationsMarketing AnalyticsStrategic PlanningAirwallex CareersFinTechPaymentsEngineeringProduct

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Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!

Airwallex

Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!

full-timePosted: Jan 7, 2026

Job Description

Role Overview

Airwallex is seeking an Associate Director/Director, Global Growth, Lifecycle to lead and optimize the full customer journey. This role is pivotal in transforming data into actionable insights and driving measurable growth by enhancing conversion, activation, and retention across the entire customer funnel. The ideal candidate will lead a growing team, foster cross-functional partnerships, and evolve lifecycle marketing from a tactical execution function into a strategic growth engine.

A Day in the Life

Imagine starting your day by reviewing the performance of your lifecycle campaigns. You analyze data to uncover root causes of any performance shifts, collaborating with your team to brainstorm solutions and A/B tests. Next, you meet with the product team to align on upcoming product releases and how to best integrate lifecycle messaging. You spend time mentoring junior team members, helping them sharpen their analytical skills and improve their execution quality. The afternoon is dedicated to strategic planning, where you define and refine the lifecycle marketing strategy for the next quarter, ensuring it aligns with the company's overall growth objectives. Finally, you present your findings and recommendations to senior leadership, advocating for the importance of lifecycle marketing in driving sustainable growth.

Why Singapore?

Singapore serves as Airwallex's strategic hub for the Asia-Pacific region. Relocating to Singapore offers the unique opportunity to be at the forefront of Airwallex's global expansion, particularly in one of the world's fastest-growing and most dynamic markets. Singapore's vibrant business ecosystem, diverse talent pool, and pro-innovation environment make it an ideal location to drive growth and impact. The city-state also offers a high quality of life, with excellent infrastructure, world-class education, and a thriving cultural scene.

Career Path

This role offers a clear path for career advancement within Airwallex. Successful performance as an Associate Director/Director, Global Growth, Lifecycle can lead to opportunities to take on broader responsibilities within the Growth team, such as leading a specific region or product line. There are also opportunities to move into leadership roles in other departments, such as Product Marketing or Marketing Operations. Airwallex is committed to investing in its employees' growth and development, providing ample opportunities for learning, mentorship, and career progression.

Salary & Benefits

Airwallex offers a competitive salary and benefits package commensurate with experience. The estimated salary range for this role in San Francisco, CA is $175,000 to $275,000 annually. Benefits include comprehensive health, dental, and vision insurance, a generous paid time off policy, paid parental leave, flexible work arrangements, professional development opportunities, and more. Relocation assistance to Singapore is also available if applicable.

Airwallex Culture

Airwallex is a fast-paced, innovative company that values collaboration, data-driven decision-making, and a builder's mindset. The company is committed to creating a diverse and inclusive work environment where employees feel empowered to bring their whole selves to work. Airwallex encourages continuous learning, mentorship, and career growth, and celebrates diverse perspectives and backgrounds. If you are a motivated, results-oriented individual who thrives in a dynamic environment, Airwallex is the place for you.

How to Apply

To apply for the Associate Director/Director, Global Growth, Lifecycle position, please submit your resume and cover letter through the Airwallex careers website. In your cover letter, please highlight your relevant experience, skills, and accomplishments, and explain why you are a good fit for this role.

Frequently Asked Questions

  1. What is Airwallex? Airwallex is a global payments and financial platform for modern businesses.
  2. Where is Airwallex headquartered? Airwallex is headquartered in Melbourne, Australia.
  3. How many employees does Airwallex have? Airwallex has over 2,000 employees worldwide.
  4. What are Airwallex's core values? Airwallex values innovation, collaboration, and customer focus.
  5. What is the interview process like at Airwallex? The interview process typically involves a phone screening, several rounds of interviews with hiring managers and team members, and a final interview with a senior leader.
  6. What are the opportunities for professional development at Airwallex? Airwallex offers a variety of professional development opportunities, including training programs, mentorship opportunities, and tuition reimbursement.
  7. Does Airwallex offer relocation assistance? Yes, Airwallex offers relocation assistance to Singapore for this role, if applicable.
  8. What is the work-life balance like at Airwallex? Airwallex strives to provide a healthy work-life balance for its employees, offering flexible work arrangements and a generous paid time off policy.
  9. What is the company culture like at Airwallex? Airwallex has a fast-paced, innovative, and collaborative company culture.
  10. How does Airwallex promote diversity and inclusion? Airwallex is committed to creating a diverse and inclusive work environment where employees feel valued and respected.

Locations

  • San Francisco, California, United States
  • Singapore, Singapore

Salary

Estimated Salary Rangemedium confidence

192,500 - 302,500 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Lifecycle Marketingintermediate
  • Growth Strategyintermediate
  • Customer Journey Optimizationintermediate
  • Data Analysisintermediate
  • A/B Testingintermediate
  • Team Leadershipintermediate
  • Cross-Functional Collaborationintermediate
  • Marketing Automationintermediate
  • Customer Segmentationintermediate
  • Conversion Optimizationintermediate
  • Retention Marketingintermediate
  • Product Marketingintermediate
  • Data-Driven Decision Makingintermediate
  • Strategic Planningintermediate
  • Communication Skillsintermediate

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field. (experience)
  • Master's degree preferred. (experience)
  • 8+ years of experience in lifecycle marketing, growth marketing, or a related field. (experience)
  • 5+ years of experience leading and managing a team. (experience)
  • Proven track record of developing and executing successful lifecycle marketing strategies. (experience)
  • Strong analytical skills and experience using data to drive decision-making. (experience)
  • Experience with marketing automation platforms (e.g., Marketo, Braze, Iterable). (experience)
  • Excellent communication and interpersonal skills. (experience)
  • Ability to work independently and as part of a team. (experience)
  • Strong understanding of the customer journey and how to optimize it. (experience)

Responsibilities

  • Develop and execute a global lifecycle marketing strategy to drive conversion, activation, and retention.
  • Lead and manage a team of lifecycle marketers, providing guidance and mentorship.
  • Partner with product, data science, and marketing operations teams to ensure lifecycle campaigns are integrated into the broader growth engine.
  • Define and implement a rigorous test-and-learn approach to continuously improve campaign performance.
  • Use data to identify opportunities to optimize the customer journey and improve key metrics.
  • Develop and maintain a deep understanding of the customer lifecycle and how to influence it.
  • Create and manage lifecycle marketing campaigns across multiple channels, including email, in-app messaging, and push notifications.
  • Segment customers based on their behavior and preferences to deliver personalized messaging.
  • Track and analyze campaign performance, providing regular reports and insights to stakeholders.
  • Stay up-to-date on the latest trends and best practices in lifecycle marketing.
  • Champion lifecycle marketing as a growth lever across the organization.
  • Evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel.

Benefits

  • general: Competitive salary and equity package.
  • general: Comprehensive health, dental, and vision insurance.
  • general: Generous paid time off policy.
  • general: Paid parental leave.
  • general: Flexible work arrangements.
  • general: Professional development opportunities.
  • general: Employee assistance program.
  • general: Wellness programs.
  • general: Company-sponsored events and activities.
  • general: Commuter benefits.
  • general: Relocation assistance to Singapore (if applicable).
  • general: Opportunity to work on a fast-growing, global company.

Target Your Resume for "Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!" , Airwallex

Get personalized recommendations to optimize your resume specifically for Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now!" , Airwallex

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Lifecycle MarketingGrowth MarketingCustomer JourneyMarketing AutomationCustomer RetentionConversion OptimizationA/B TestingData AnalysisMarketing StrategyProduct MarketingTeam LeadershipCross-Functional CollaborationSingapore JobsSan Francisco JobsGlobal GrowthFintech JobsPayments IndustryMarketing OperationsCustomer SegmentationEmail MarketingIn-App MessagingPush NotificationsMarketing AnalyticsStrategic PlanningAirwallex CareersFinTechPaymentsEngineeringProduct

Answer 10 quick questions to check your fit for Associate Director/Director, Global Growth, Lifecycle Careers at Airwallex - San Francisco, California | Apply Now! @ Airwallex.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.