Associate Director/Director, Global Growth, Lifecycle (Singapore)

Role Overview

Airwallex is seeking a highly motivated and experienced Associate Director/Director, Global Growth, Lifecycle to lead our lifecycle marketing efforts and drive significant growth across the customer journey. Based in Singapore, this role offers the opportunity to build and scale a world-class lifecycle marketing program for a rapidly growing global fintech company. You will be responsible for defining and executing the lifecycle strategy, leading a team of talented marketers, and partnering cross-functionally to optimize the customer experience and drive key business metrics.

A Day in the Life

As the Associate Director/Director, Global Growth, Lifecycle, your day-to-day activities will be dynamic and impactful. You'll start by reviewing campaign performance data, identifying trends, and formulating hypotheses for improvement. You’ll then collaborate with your team to design and launch A/B tests to optimize email flows, in-app messaging, and other customer touchpoints. A significant portion of your time will be spent mentoring and guiding your team, ensuring they have the resources and support they need to succeed. You'll also meet with cross-functional partners in Product, Data Science, and Marketing Operations to align on priorities and integrate lifecycle campaigns into the broader growth engine. Finally, you'll dedicate time to strategic planning, defining the long-term vision for lifecycle marketing and identifying new opportunities to drive growth.

Why Singapore?

Singapore is a vibrant hub for fintech innovation and a strategic location for Airwallex's global expansion. It offers a diverse and highly skilled talent pool, a supportive regulatory environment, and excellent connectivity to other key markets in Asia-Pacific. Relocating to Singapore will provide you with the opportunity to immerse yourself in a dynamic business environment and contribute to Airwallex's growth in a critical region.

Career Path

This role offers significant opportunities for career growth within Airwallex. You can advance to a Senior Director level, taking on broader responsibilities for growth marketing or customer experience. You could also specialize in a particular area of lifecycle marketing, such as retention or activation, becoming a subject matter expert. Airwallex is committed to providing its employees with the resources and support they need to develop their skills and advance their careers.

Salary & Benefits

The estimated salary range for this role is $180,000 - $300,000 USD per year, commensurate with experience. Airwallex also offers a comprehensive benefits package, including health insurance, paid time off, professional development opportunities, and relocation assistance (if applicable).

Airwallex Culture

Airwallex is a fast-paced, innovative, and collaborative company. We value intellectual curiosity, a growth mindset, and a passion for solving complex problems. We are committed to building a diverse and inclusive workplace where everyone feels valued and respected. Our operating principles guide our decisions and actions, ensuring that we always put our customers first and strive for excellence in everything we do.

How to Apply

If you are a highly motivated and experienced lifecycle marketing leader with a passion for driving growth, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and why you are interested in this role. We look forward to hearing from you!

FAQ

1. What is Airwallex?

   Airwallex is a global payments and financial platform that empowers businesses to operate globally without borders. We provide a range of solutions, including business accounts, payments, spend management, and treasury services.

2. What are the key responsibilities of this role?

   The key responsibilities include defining and executing the lifecycle marketing strategy, leading a team of lifecycle marketers, and partnering cross-functionally to optimize the customer experience and drive growth.

3. What qualifications are required for this role?

   A Bachelor's degree in Marketing, Business, or a related field is required. A Master's degree is preferred. You should have 10+ years of experience in lifecycle marketing or growth marketing roles and proven experience leading and developing a high-performing team.

4. What is the salary range for this role?

   The estimated salary range for this role is $180,000 - $300,000 USD per year, commensurate with experience.

5. What benefits does Airwallex offer?

   Airwallex offers a comprehensive benefits package, including health insurance, paid time off, professional development opportunities, and relocation assistance (if applicable).

6. What is the company culture like?

   Airwallex is a fast-paced, innovative, and collaborative company. We value intellectual curiosity, a growth mindset, and a passion for solving complex problems.

7. What is the relocation process like?

   Airwallex provides relocation assistance to help employees move to Singapore. This includes assistance with visa applications, housing, and other logistical matters.

8. What opportunities for career growth are available?

   This role offers significant opportunities for career growth within Airwallex. You can advance to a Senior Director level or specialize in a particular area of lifecycle marketing.

9. What is the interview process like?

   The interview process typically includes a phone screening, followed by interviews with the hiring manager and other members of the team. You may also be asked to complete a case study or presentation.

10. How does Airwallex use AI?

    Airwallex uses AI in various ways to improve its products and services, including fraud detection, risk management, and customer support. We are also exploring new ways to use AI to personalize the customer experience and drive growth.