Content Marketing Manager (Enterprise) - Airwallex, London

About Airwallex

Airwallex is revolutionizing global finance for modern businesses. We are the only unified payments and financial platform designed for global operations. Our proprietary infrastructure and software solutions empower over 200,000 companies worldwide, including industry leaders like Brex, Rippling, Navan, Qantas, and SHEIN. We offer fully integrated solutions for business accounts, payments, spend management, treasury, and embedded finance on a global scale.

Founded in Melbourne, Australia, Airwallex now boasts a diverse team of over 2,000 talented individuals spread across 26 offices globally. We are valued at US$8 billion and backed by prominent investors such as T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital. At Airwallex, we are committed to shaping the future of global payments and financial services. If you’re driven to achieve ambitious goals and contribute to a dynamic, innovative environment, we invite you to join our team.

Role Overview

Airwallex is seeking a highly strategic and results-oriented Content Marketing Manager (Enterprise) to join our dynamic EMEA Brand Content team. This critical role will be based in London and will oversee the development and execution of our content strategy for our most strategic, high-value accounts across the EMEA region. Reporting to the Senior Content Marketing Manager, EMEA, this position plays a pivotal role in fueling our Account-Based Marketing (ABM) initiatives and equipping our Enterprise sales team to achieve success.

As the Content Marketing Manager (Enterprise), you will be responsible for crafting compelling, data-driven thought leadership, producing proprietary research, and creating high-touch content tailored to engage and influence C-level executives and key decision-making committees at the world's largest companies. If you are a skilled B2B storyteller with a deep understanding of the complex enterprise sales cycle and the ability to create content that builds trust, demonstrates value, and drives pipeline growth, we encourage you to apply.

A Day in the Life

As the Content Marketing Manager (Enterprise), your day-to-day responsibilities will include:

• Developing and executing an enterprise-focused thought leadership content plan that aligns with business objectives.
• Identifying key themes and topics that resonate with our target executive-level personas, ensuring relevance and impact.
• Creating compelling content formats, including white papers, industry reports, blog posts, case studies, and engaging presentations.
• Collaborating with cross-functional teams, including sales, marketing, and product, to align content with business goals.
• Managing the content creation process from initial ideation and research to final publication and distribution.
• Working closely with the sales team to create content that directly supports their efforts throughout the sales cycle, from lead generation to deal closure.
• Analyzing the performance of content initiatives, tracking key metrics, and making data-driven decisions to optimize results.
• Ensuring content is optimized for search engines (SEO) to maximize visibility and reach.
• Staying abreast of industry trends, competitive landscape, and emerging best practices to inform content strategy and execution.
• Developing proprietary research and data-driven insights to position Airwallex as a thought leader in the industry.
• Managing external vendors, freelancers, and agencies as needed to support content creation and distribution.
• Contributing to the development and execution of comprehensive Account-Based Marketing (ABM) strategies and campaigns.

Why London?

London is a global hub for finance, technology, and innovation, making it the ideal location for Airwallex to expand its presence and serve its enterprise clients. Being based in London offers several advantages:

• Access to a diverse pool of talent with expertise in fintech, payments, and content marketing.
• Proximity to key enterprise clients and partners in the EMEA region.
• Opportunities for networking and collaboration with industry leaders.
• A vibrant and dynamic business environment that fosters creativity and innovation.

Career Path

At Airwallex, we are committed to providing our employees with opportunities for growth and development. As a Content Marketing Manager (Enterprise), you can expect to advance your career through various avenues:

• Progressing to a Senior Content Marketing Manager role with increased responsibilities and strategic influence.
• Taking on a leadership role within the EMEA Brand Content team, managing a team of content creators.
• Transitioning to other marketing functions within Airwallex, such as product marketing or demand generation.
• Expanding your expertise in a specific area of content marketing, such as thought leadership or ABM.

Salary and Benefits

The estimated annual salary range for the Content Marketing Manager (Enterprise) position in London is $80,000 to $120,000. The actual salary will be determined based on the candidate's experience, skills, and qualifications.

In addition to a competitive salary, Airwallex offers a comprehensive benefits package, including:

• Health insurance
• Paid time off
• Retirement plan
• Employee stock options
• Flexible work arrangements
• Generous parental leave
• Wellness programs
• Commuter benefits
• Company-sponsored events

Airwallex Culture

At Airwallex, we foster a culture of innovation, collaboration, and continuous learning. We are committed to empowering our employees to achieve their full potential and make a meaningful impact on the world. We value:

• Ambitious goals and a drive to exceed expectations.
• Collaboration and teamwork across departments and regions.
• Continuous learning and professional development.
• A diverse and inclusive work environment where everyone feels valued and respected.
• A commitment to making a positive impact on the world.

How to Apply

If you are excited about the opportunity to join Airwallex and contribute to our mission of building the future of global finance, we encourage you to apply online through our careers page. Please submit your resume and a cover letter highlighting your relevant experience and qualifications.

Frequently Asked Questions (FAQ)

1. What is Airwallex's mission?
   Airwallex's mission is to build the global payments and financial platform of the future.
2. What are Airwallex's core values?
   Airwallex values innovation, collaboration, continuous learning, and a commitment to making a positive impact on the world.
3. What is the work environment like at Airwallex?
   Airwallex fosters a collaborative and supportive work environment where employees are empowered to achieve their full potential.
4. What opportunities are there for career growth at Airwallex?
   Airwallex offers various opportunities for career growth, including promotions, leadership roles, and transitions to other marketing functions.
5. What benefits does Airwallex offer?
   Airwallex offers a comprehensive benefits package, including health insurance, paid time off, retirement plan, employee stock options, and more.
6. What is the interview process like at Airwallex?
   The interview process at Airwallex typically involves multiple rounds of interviews with hiring managers and team members.
7. What skills and experience are required for this role?
   This role requires proven experience in B2B content marketing, experience creating content for enterprise-level audiences, and a solid understanding of the enterprise sales cycle and ABM strategies.
8. What is the company culture like at Airwallex?
   Airwallex fosters a culture of innovation, collaboration, and continuous learning.
9. How does Airwallex support employee development?
   Airwallex supports employee development through professional development opportunities, mentorship programs, and internal training programs.
10. Where is Airwallex located?
    Airwallex is headquartered in Melbourne, Australia, with offices in 26 locations worldwide. The location for this role is London, England, United Kingdom.