Airwallex: Manager, Paid Social - San Francisco, CA

Role Overview

Airwallex is seeking a highly motivated and experienced Manager, Paid Social to lead our acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role is critical to our growth strategy, focusing on enriching, segmenting, and scaling audiences to reach SME and mid-market decision-makers globally. The ideal candidate will blend analytical rigor with creative thinking, partnering with growth, product marketing, and analytics teams to design audience frameworks, run experiments, and develop platform-native campaigns that convert. If you thrive in fast-paced environments and understand how to connect audience data, ad systems, and CRM workflows into a cohesive, high-performing growth engine, this is the perfect opportunity for you.

A Day in the Life

As the Manager, Paid Social, your day will be dynamic and impactful. You will start by analyzing campaign performance data from the previous day, identifying trends and opportunities for optimization. You'll then collaborate with the product marketing team to align on content and creative strategies for upcoming campaigns. A significant portion of your day will be spent building and optimizing campaigns within LinkedIn and Meta, ensuring accurate targeting and effective budget allocation. You'll also work with the analytics team to refine reporting dashboards and track key performance indicators (KPIs). Additionally, you'll participate in cross-functional meetings to align on overall marketing strategy and share insights from paid social campaigns. You will also be responsible for managing campaign budgets, tracking ROI, and ensuring compliance with industry best practices.

Why San Francisco?

San Francisco is a hub of innovation and technology, making it an ideal location for Airwallex to build its presence and attract top talent. Being based in San Francisco provides access to a vibrant ecosystem of tech companies, startups, and investors. The city also offers a diverse and highly skilled workforce, making it easier to recruit experienced professionals in marketing, technology, and finance. Furthermore, San Francisco's proximity to Silicon Valley allows Airwallex to stay at the forefront of industry trends and developments.

Career Path

At Airwallex, we are committed to fostering career growth and development. The Manager, Paid Social role offers a clear path for advancement within the marketing organization. With proven success, you can advance to a Senior Manager, Paid Social role, leading a larger team and overseeing more complex campaigns. Alternatively, you could transition into a Director of Marketing role, responsible for developing and executing overall marketing strategies. Airwallex also offers opportunities to expand your skillset through training programs and mentorship opportunities. We encourage our employees to take ownership of their career paths and provide the resources and support needed to achieve their goals.

Salary & Benefits

The estimated salary range for the Manager, Paid Social role in San Francisco is $120,000 to $180,000 per year. In addition to a competitive salary, Airwallex offers a comprehensive benefits package that includes health, dental, and vision insurance, a generous paid time off policy, flexible work arrangements, and professional development opportunities. We also provide employee assistance programs, wellness programs, commuter benefits, and company-sponsored events and activities. We are committed to creating a supportive and rewarding work environment for our employees.

Airwallex Culture

Airwallex fosters a culture of innovation, collaboration, and continuous learning. We value individuals who are passionate about making a difference and who are driven to achieve ambitious goals. Our team is composed of talented and diverse individuals from around the world, creating a rich and inclusive work environment. We encourage open communication, transparency, and a willingness to challenge the status quo. At Airwallex, you will have the opportunity to work on challenging and impactful projects, learn from industry experts, and grow your career in a dynamic and supportive environment.

How to Apply

To apply for the Manager, Paid Social role, please submit your resume and cover letter through our online application portal. Be sure to highlight your relevant experience and skills, and explain why you are interested in joining Airwallex. We encourage you to research our company and familiarize yourself with our mission and values. We are looking for candidates who are not only qualified but also aligned with our company culture. We will review all applications and contact qualified candidates for an interview.

FAQ

1. What is Airwallex? Airwallex is the only unified payments and financial platform for global businesses. We empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
2. What are Airwallex's operating principles? Airwallex hires successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. We value strong role-related expertise, sharp thinking, and motivation by our mission.
3. What does the Marketing team do at Airwallex? The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones.
4. What is the location of this role? This role is based in San Francisco, California.
5. What is the primary responsibility of the Manager, Paid Social? The primary responsibility is to own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion).
6. What type of audiences will I be targeting? You will be targeting SMEs and mid-market segments globally.
7. What skills are required for this role? Key skills include Paid Social Media Marketing, LinkedIn Advertising, Meta Advertising (Facebook, Instagram), Demand Generation, Audience Segmentation, Campaign Strategy, and Data Analysis.
8. What is the career path for this role? With proven success, you can advance to a Senior Manager, Paid Social role, leading a larger team and overseeing more complex campaigns. Alternatively, you could transition into a Director of Marketing role.
9. What benefits does Airwallex offer? Airwallex offers a comprehensive benefits package that includes health, dental, and vision insurance, a generous paid time off policy, flexible work arrangements, and professional development opportunities.
10. How do I apply for this role? To apply, please submit your resume and cover letter through our online application portal.