## Airwallex: Manager, Performance Marketing, China - San Francisco Are you a performance marketing expert with a passion for the China market? Do you thrive in a fast-paced, innovative environment? Airwallex is seeking a talented and driven Manager, Performance Marketing to lead our China marketing efforts and drive significant growth in this key market. ### Role Overview As the Manager, Performance Marketing for China, you will be responsible for developing and executing our performance marketing strategy across all digital channels in China. You will own the budget, media planning, and campaign execution, ensuring that our marketing efforts are aligned with regional and global GTM priorities. You'll be pivotal in localizing global campaigns and translating them into effective programs that resonate with Chinese segments, industries, and buyer personas. This role requires a deep understanding of the China digital ecosystem and a proven track record of driving pipeline and revenue growth through data-driven marketing campaigns. ### A Day in the Life Here's what a typical day might look like: * **Morning:** Reviewing campaign performance data from the previous day, identifying trends and areas for improvement. Analyzing competitor activities and market trends to identify new opportunities. * **Mid-day:** Meeting with the Marketing Operations team to discuss campaign tracking and attribution. Collaborating with the Sales team to align marketing efforts with sales goals. Working with external agencies to manage campaign execution. * **Afternoon:** Developing and executing A/B tests to improve campaign performance. Creating new ad creatives and landing pages. Preparing reports and presentations for stakeholders. ### Why San Francisco? San Francisco is a global hub for technology and innovation, making it the perfect location for Airwallex's US headquarters. Being based in San Francisco offers numerous advantages: * **Access to Talent:** San Francisco boasts a highly skilled and diverse talent pool, providing access to top-tier marketing professionals. * **Innovation Ecosystem:** The city is at the forefront of digital marketing innovation, offering opportunities to learn and collaborate with industry leaders. * **Networking Opportunities:** San Francisco hosts numerous industry events and conferences, providing valuable networking opportunities. * **Strategic Location:** San Francisco serves as a gateway to the Asia-Pacific region, facilitating collaboration with our global teams. ### Career Path Airwallex is committed to providing opportunities for career growth and development. As Manager, Performance Marketing, you can advance your career in several directions: * **Senior Manager, Performance Marketing:** Lead a larger team and oversee a broader range of marketing activities. * **Director, Marketing:** Develop and implement the overall marketing strategy for Airwallex. * **VP, Marketing:** Lead the entire marketing organization and drive significant revenue growth. Airwallex also supports internal mobility, allowing you to explore opportunities in other departments and locations. ### Salary & Benefits The estimated salary range for this role in San Francisco is $140,000 - $220,000 per year. Airwallex also offers a comprehensive benefits package, including: * Competitive salary and equity package * Comprehensive health, dental, and vision insurance * Generous paid time off and holidays * Employee assistance program * Professional development opportunities * Company-sponsored events and activities * Commuter benefits * Snacks and drinks in the office * Collaborative and supportive work environment * Opportunity to work on cutting-edge technology * Make a significant impact on a fast-growing company * Be part of a global team with diverse backgrounds and perspectives * Opportunity to learn and grow your career in the fintech industry * Flexible work arrangements ### Airwallex Culture At Airwallex, we are building the global financial infrastructure to empower businesses to grow without borders. We value: * **Customer Obsession:** We obsess over our customers and strive to exceed their expectations. * **Bias for Action:** We move quickly and decisively to get things done. * **Ownership:** We take ownership of our work and are accountable for our results. * **Collaboration:** We work together as a team to achieve our goals. * **Innovation:** We are constantly looking for new and better ways to do things. We are a diverse and inclusive team, and we are committed to creating a workplace where everyone feels valued and respected. ### How to Apply If you are a passionate and driven performance marketer with a desire to make a significant impact, we encourage you to apply. Please submit your resume and cover letter through the Airwallex careers page. ### FAQ **1. What is Airwallex?** Airwallex is the leading financial technology platform for modern businesses growing beyond borders. We provide a one-stop shop for all things payments, treasury, and finance. **2. What does Airwallex do?** Airwallex is a global payments platform that provides businesses with a faster, more transparent, and cost-effective way to move money around the world. **3. What is the company culture like?** Airwallex fosters a collaborative, innovative, and customer-obsessed culture. We value ownership, bias for action, and a commitment to excellence. **4. What are the benefits of working at Airwallex?** Airwallex offers a competitive salary, comprehensive benefits, and opportunities for career growth and development. **5. What is the interview process like?** The interview process typically involves a phone screening, a virtual interview with the hiring manager, and a final interview with a panel of team members. **6. What are the key skills and qualifications for this role?** The key skills and qualifications include performance marketing experience, deep understanding of the China digital landscape, and a proven track record of driving pipeline and revenue growth. **7. What are the main responsibilities of this role?** The main responsibilities include developing and executing the China performance marketing strategy, managing campaigns, and analyzing performance data. **8. What is the career path for this role?** The career path includes opportunities to advance to Senior Manager, Director, and VP levels. **9. What are the company's values?** Our values are customer obsession, bias for action, ownership, collaboration, and innovation. **10. How does Airwallex support employee growth and development?** Airwallex provides professional development opportunities, mentorship programs, and internal mobility options to support employee growth.