## Manager, Performance Marketing, SEM at Airwallex - San Francisco Are you a data-driven marketing leader with a passion for SEM? Do you thrive in a fast-paced, global environment? If so, Airwallex is looking for a Manager, Performance Marketing, SEM to join our growing team in San Francisco. ### Role Overview As the Manager, SEM, you will be responsible for developing and executing Airwallex's global SEM strategy. You will lead the planning, execution, and optimization of paid search campaigns across multiple markets, driving measurable growth in customer acquisition and revenue. This is a hands-on role where you'll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence. ### A Day in the Life * **Strategic Planning (20%):** Collaborating with cross-functional teams to define SEM strategy aligned with overall business goals. Conducting market research and competitive analysis to identify growth opportunities. * **Campaign Execution (40%):** Managing the day-to-day execution of paid search campaigns across Google Ads and Bing Ads. This includes keyword research, ad copy creation, bid management, and landing page optimization. * **Data Analysis & Reporting (20%):** Analyzing campaign data to identify trends, insights, and opportunities for optimization. Preparing and presenting performance reports to senior leadership. * **A/B Testing & Optimization (10%):** Designing and implementing A/B tests for ad copy, landing pages, and bidding strategies. Continuously optimizing campaigns based on test results and performance data. * **Budget Management (10%):** Managing SEM budgets, forecasting spend, and ensuring optimal allocation of resources. ### Why San Francisco? San Francisco is a global hub for technology and innovation, making it an ideal location for Airwallex to build its presence. The city offers access to a talented workforce, a vibrant startup ecosystem, and a thriving business community. San Francisco is also a desirable place to live, with its beautiful scenery, diverse culture, and world-class amenities. Being based in San Francisco allows you to collaborate closely with other key teams at Airwallex and stay closely connected with the US market. ### Career Path Airwallex is committed to providing its employees with opportunities for growth and development. The Manager, Performance Marketing, SEM role offers a clear career path, with opportunities to advance to senior leadership positions within the marketing organization. You could progress to Director of Performance Marketing, VP of Marketing, or other leadership roles depending on performance and company needs. Furthermore, Airwallex is expanding, so there is opportunity to take on new challenges in different markets. ### Salary & Benefits Airwallex offers a competitive salary and benefits package, commensurate with experience and location. The estimated salary range for this role in San Francisco is $140,000 - $190,000 per year. In addition to salary, Airwallex offers a comprehensive benefits package, including: * Health, dental, and vision insurance * Paid time off and holidays * Professional development opportunities * Employee assistance program * Wellness programs * Commuter benefits * 401(k) plan with company match ### Airwallex Culture Airwallex is a fast-paced, dynamic company with a strong emphasis on innovation and collaboration. We are looking for individuals who are passionate about building the future of global finance. Our culture is based on the following principles: * **Customer Obsession:** We are dedicated to providing our customers with the best possible experience. * **Innovation:** We are constantly looking for new and better ways to solve problems. * **Collaboration:** We work together as a team to achieve our goals. * **Ownership:** We take responsibility for our actions and results. * **Growth Mindset:** We are always learning and growing. ### How to Apply If you are interested in joining our team, please submit your resume and cover letter online. We look forward to hearing from you! ### Frequently Asked Questions (FAQ) **1. What is Airwallex?** Airwallex is a global payments and financial platform for modern businesses. We help businesses of all sizes move money around the world quickly, easily, and securely. **2. What does Airwallex do?** Airwallex provides a range of financial services, including global payments, multi-currency accounts, and expense management solutions. **3. What is the company culture like at Airwallex?** Airwallex fosters a collaborative, innovative, and fast-paced environment where employees are encouraged to take ownership and contribute to the company's growth. **4. What are the career growth opportunities at Airwallex?** Airwallex offers numerous career growth opportunities across various departments and locations, with a focus on promoting from within and supporting employee development. **5. What benefits does Airwallex offer?** Airwallex provides a comprehensive benefits package, including health insurance, paid time off, professional development opportunities, and retirement plans. **6. What is the interview process like at Airwallex?** The interview process typically involves several rounds, including initial screening, interviews with hiring managers and team members, and potentially a case study or technical assessment. **7. What skills are important for success in this role?** Key skills include a strong understanding of SEM principles, proficiency in Google Ads and Bing Ads, analytical skills, budget management experience, and the ability to collaborate effectively with cross-functional teams. **8. What are the key responsibilities of the Manager, Performance Marketing, SEM?** The Manager, Performance Marketing, SEM is responsible for developing and executing Airwallex's global SEM strategy, managing paid search campaigns, analyzing performance data, and optimizing campaigns to drive customer acquisition and revenue growth. **9. How does Airwallex support employee development?** Airwallex supports employee development through professional development programs, mentorship opportunities, and internal training sessions. **10. What are Airwallex's core values?** Airwallex's core values include customer obsession, innovation, collaboration, ownership, and a growth mindset.