Airwallex: Manager, Landing Page Optimization - San Francisco, CA

Role Overview

Are you a data-driven marketing expert passionate about optimizing landing pages and driving conversions? Airwallex is seeking a talented and experienced Manager, Landing Page Optimization (LPO) to lead our optimization efforts across the U.S. and EMEA markets. This role is based in our San Francisco office and offers a unique opportunity to make a significant impact on our company's growth.

As the Manager, LPO, you will be responsible for developing and executing a comprehensive experimentation roadmap, focusing on improving conversion rates, user experience, and CAC performance. You will work closely with cross-functional teams, including Product Marketing, Web Engineering, Design, and Regional Marketing, to ensure that every visitor lands on a high-performing, locally relevant experience.

If you are a highly analytical and user-obsessed marketer with a proven track record of driving measurable results, we encourage you to apply.

A Day in the Life

Here's a glimpse into what your day might look like as the Manager, Landing Page Optimization at Airwallex:

• Start your day by reviewing landing page performance data, identifying trends, and prioritizing optimization opportunities.
• Collaborate with the Product Marketing team to understand upcoming product launches and develop landing page strategies to support them.
• Work with the Design team to create new landing page designs and iterate on existing ones based on user feedback and data analysis.
• Develop and execute A/B tests and multivariate tests to validate hypotheses and optimize landing page elements such as headlines, calls-to-action, and images.
• Monitor test results closely, using analytics tools to track key metrics such as conversion rates, bounce rates, and time on page.
• Analyze test results and present findings to stakeholders, providing actionable insights and recommendations for future optimization efforts.
• Work with the Web Engineering team to implement landing page changes and ensure technical feasibility.
• Stay up-to-date with the latest trends and best practices in landing page optimization and conversion rate optimization.
• Participate in team meetings to share updates on LPO efforts and collaborate with other marketing team members.
• Continuously seek out new ways to improve the user experience on landing pages and drive business results.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it an ideal location for Airwallex's U.S. headquarters. The city offers a vibrant ecosystem of startups, established tech companies, and venture capital firms, providing ample opportunities for networking and professional growth. San Francisco is also a diverse and culturally rich city, with a thriving arts scene, world-class restaurants, and numerous outdoor activities. Living and working in San Francisco allows you to be at the forefront of the fintech industry and contribute to Airwallex's mission of building the future of global finance.

Career Path

At Airwallex, we are committed to providing our employees with opportunities for growth and development. The Manager, Landing Page Optimization role offers a clear career path within the marketing organization. With proven success in this role, you could advance to Senior Manager, Landing Page Optimization, or Director of Growth Marketing, where you would lead a team of marketers and oversee broader growth initiatives. We also offer opportunities to cross-train in other areas of marketing, such as product marketing, content marketing, and demand generation. We encourage our employees to take ownership of their career development and provide the resources and support they need to succeed.

Salary & Benefits

Airwallex offers a competitive salary and benefits package to attract and retain top talent. The estimated salary range for the Manager, Landing Page Optimization role in San Francisco is $140,000 to $210,000 per year, depending on experience and qualifications. In addition to salary, we offer a comprehensive benefits package that includes:

• Health, dental, and vision insurance
• Generous paid time off policy
• Paid parental leave
• Commuter benefits
• Wellness programs
• Professional development opportunities
• Team building events
• Snacks and drinks in the office
• Flexible work arrangements

Airwallex Culture

At Airwallex, we foster a culture of innovation, collaboration, and customer focus. We are a team of passionate individuals who are committed to building the future of global finance. We value diversity and inclusion and strive to create a work environment where everyone feels welcome and respected. We encourage our employees to take ownership of their work and provide them with the autonomy to make decisions and drive results. We also believe in celebrating our successes and recognizing the contributions of our team members.

How to Apply

If you are interested in joining the Airwallex team as the Manager, Landing Page Optimization, we encourage you to apply online through our careers website. Please submit your resume and a cover letter highlighting your relevant experience and qualifications. We review applications on a rolling basis and will contact qualified candidates for an interview.

Frequently Asked Questions

1. What is Airwallex? Airwallex is a global payments and financial platform for modern businesses, offering solutions for cross-border payments, multi-currency accounts, and more.
2. What does the Manager, Landing Page Optimization do? The Manager, Landing Page Optimization is responsible for developing and executing a comprehensive experimentation roadmap to improve conversion rates and user experience on Airwallex's landing pages.
3. What qualifications are required for this role? A Bachelor's degree in Marketing, Business, or a related field, and 5+ years of experience in landing page optimization or conversion rate optimization are required.
4. What are the key responsibilities of this role? Key responsibilities include owning the LPO experimentation roadmap, defining hypothesis-driven test plans, and partnering with cross-functional teams to implement optimization strategies.
5. What is the salary range for this role? The estimated salary range for this role in San Francisco is $140,000 to $210,000 per year.
6. What benefits does Airwallex offer? Airwallex offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and professional development opportunities.
7. What is the company culture like at Airwallex? Airwallex fosters a culture of innovation, collaboration, and customer focus.
8. Where is this role located? This role is based in Airwallex's San Francisco office.
9. How do I apply for this role? You can apply online through our careers website by submitting your resume and a cover letter.
10. What are the growth opportunities in this role? With proven success, you could advance to Senior Manager, Landing Page Optimization, or Director of Growth Marketing.