Airwallex: Manager, Paid Media - San Francisco, CA

Role Overview

As the Manager of Paid Media at Airwallex, you will be at the forefront of driving growth and brand awareness through innovative and data-driven digital campaigns. This pivotal role requires a blend of analytical prowess and creative thinking to manage and optimize paid media strategies across diverse global channels. You will be responsible for the end-to-end management of paid search, paid social, and display campaigns, ensuring alignment with business objectives and maximizing return on investment (ROI).

Your responsibilities will include developing and executing multi-channel paid media strategies, owning budget planning and forecasting, building and managing campaigns, continuously optimizing for performance, and monitoring and reporting on campaign results. Collaborating closely with cross-functional teams such as Growth Strategy, Product Marketing, Creative, and Analytics will be crucial to translating business goals into efficient and scalable campaigns.

A Day in the Life

Your day as a Manager, Paid Media at Airwallex might look like this:

• Morning: Start by reviewing the performance of your campaigns from the previous day. Analyze key metrics like CTR, CVR, CPL, and ROAS to identify trends and opportunities for optimization.
• Mid-Morning: Participate in a team meeting with Growth Strategy and Product Marketing to discuss upcoming product launches and align paid media strategies. Brainstorm new campaign ideas and targeting strategies.
• Afternoon: Dive into campaign execution. This could involve creating new ad copy, refining keyword lists, adjusting bidding strategies, or setting up A/B tests to improve ad performance.
• Late Afternoon: Analyze data from ongoing A/B tests and implement changes based on the results. Prepare a weekly performance report for leadership, highlighting key insights and recommendations.
• Evening: Stay updated on the latest trends and best practices in paid media. Research new platforms and technologies that could enhance campaign performance.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it an ideal location for Airwallex's US headquarters. Being based in San Francisco provides you with access to a thriving ecosystem of talent, resources, and opportunities. The city's vibrant culture and entrepreneurial spirit foster a dynamic and collaborative work environment. Additionally, San Francisco is a strategic location for reaching Airwallex's target audience in the US and beyond.

Career Path

The Manager, Paid Media role at Airwallex offers significant opportunities for career advancement. You can progress to roles such as Senior Manager, Paid Media, where you would lead a team of paid media specialists and have greater strategic influence. Alternatively, you could move into a broader marketing leadership role, such as Director of Digital Marketing, where you would oversee all digital marketing channels. Airwallex is committed to providing its employees with the resources and support they need to achieve their career goals.

Salary and Benefits

The estimated salary range for the Manager, Paid Media role in San Francisco is $130,000 to $180,000 per year. Airwallex also offers a comprehensive benefits package, including:

• Competitive salary and equity
• Comprehensive health, dental, and vision insurance
• Generous paid time off and holidays
• Employee assistance program
• Professional development opportunities
• Commuter benefits
• 401(k) with company match
• Wellness programs
• Team building events
• Employee referral program
• Flexible work arrangements
• Snacks and drinks in the office

Airwallex Culture

Airwallex is a fast-paced, innovative, and collaborative company. We value individuals who are passionate about their work, eager to learn, and committed to making a difference. Our culture is built on the following principles:

• Customer-centricity: We put our customers first and strive to exceed their expectations.
• Innovation: We are constantly seeking new and better ways to solve problems and create value.
• Collaboration: We work together as a team to achieve our goals.
• Ownership: We take responsibility for our actions and results.
• Growth: We are committed to continuous learning and development.

How to Apply

To apply for the Manager, Paid Media role at Airwallex, please submit your resume and cover letter through our online application portal. Be sure to highlight your relevant experience and skills, and explain why you are interested in working at Airwallex.

FAQ

1. What is Airwallex?

   Airwallex is the only unified payments and financial platform for global businesses, offering solutions for business accounts, payments, spend management, and treasury.

2. What are the key responsibilities of the Manager, Paid Media?

   The key responsibilities include developing and executing paid media strategies, managing budgets, optimizing campaigns, and reporting on performance.

3. What skills are required for this role?

   Strong skills in paid media strategy, campaign management, data analysis, and communication are essential.

4. What is the career path for this role?

   You can advance to roles such as Senior Manager, Paid Media, or Director of Digital Marketing.

5. What is the salary range for this role?

   The estimated salary range is $130,000 to $180,000 per year.

6. What benefits does Airwallex offer?

   Airwallex offers a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities.

7. What is the company culture like?

   Airwallex has a fast-paced, innovative, and collaborative culture.

8. How do I apply for this role?

   Submit your resume and cover letter through our online application portal.

9. What is the location of this role?

   This role is based in San Francisco, California.

10. What is the team structure like?

    You will be working closely with the Growth Strategy, Product Marketing, Creative, and Analytics teams.