Airwallex: Manager, Performance Marketing, Brandformance - San Francisco, CA

Airwallex, a leading global payments and financial platform, is seeking a highly motivated and experienced Manager of Performance Marketing, Brandformance to join our dynamic team in San Francisco. This role offers the unique opportunity to bridge brand storytelling with measurable performance outcomes, making it an ideal position for a strategic, creative, and data-driven marketing leader.

Role Overview

As the Manager of Performance Marketing, Brandformance, you will be responsible for developing and executing campaigns that elevate brand awareness while driving tangible business results. This includes engagement, lead generation, pipeline growth, and ROI. You will partner closely with brand, creative, and growth teams to design campaigns that blend emotion with precision, shaping perception while delivering measurable efficiency. The successful candidate will not only understand the power of storytelling but also be able to transform upper-funnel channels into down-funnel performance engines, proving impact through metrics like CAC, pipeline, and LTV:CAC efficiency.

A Day in the Life

Your typical day as a Manager of Performance Marketing, Brandformance at Airwallex might include:

• Developing and refining brandformance strategies in collaboration with the broader marketing team.
• Analyzing campaign performance data to identify areas for improvement and optimization.
• Meeting with the brand team to align on messaging and creative assets.
• Working with the performance media team to execute paid social, video, and display advertising campaigns.
• Defining and tracking KPIs related to brand health and business impact.
• Building testing frameworks to optimize creative, messaging, and audiences.
• Managing marketing budgets and ensuring efficient allocation of resources.
• Staying up-to-date on the latest trends and best practices in performance marketing.
• Mentoring and guiding team members.
• Collaborating with external agencies and vendors as needed.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it an ideal location for Airwallex. The city offers a vibrant ecosystem of startups, established tech companies, and venture capital firms. Being located in San Francisco provides access to top talent, industry events, and valuable networking opportunities. Additionally, San Francisco's diverse culture and thriving arts scene make it a great place to live and work.

Career Path

At Airwallex, we are committed to providing opportunities for career growth and development. As a Manager of Performance Marketing, Brandformance, you can progress to roles such as Senior Manager, Director, or even VP of Marketing. We encourage our employees to take on new challenges and develop their skills, providing them with the support and resources they need to succeed.

Salary and Benefits

The estimated salary range for this position in San Francisco is $140,000 to $200,000 per year. In addition to a competitive salary, Airwallex offers a comprehensive benefits package that includes:

• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• Employee assistance program.
• Wellness programs.
• Commuter benefits.
• Generous parental leave policy.
• Company-sponsored events and activities.

Airwallex Culture

At Airwallex, we pride ourselves on fostering a culture of innovation, collaboration, and ownership. We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. We value strong role-related expertise, sharp thinking, and motivation aligned with our mission and operating principles. We move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. Our team is humble and collaborative, turning zero-to-one ideas into real products, and we “get stuff done” end-to-end. We encourage the use of AI to work smarter and solve problems faster. Here, you’ll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking.

How to Apply

If you are a strategic, creative, and data-driven marketing leader with a passion for brandformance, we encourage you to apply for the Manager of Performance Marketing, Brandformance position at Airwallex. Please submit your resume and a cover letter outlining your relevant experience and qualifications through our online application portal. We look forward to hearing from you!

Frequently Asked Questions (FAQ)

1. What is Airwallex?Airwallex is the only unified payments and financial platform for global businesses. We empower over 200,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
2. What are the key responsibilities of the Manager, Performance Marketing, Brandformance role?The key responsibilities include developing and executing brandformance strategies, creating full-funnel frameworks, defining KPIs, partnering with other marketing teams, building testing frameworks, analyzing campaign performance, and managing marketing budgets.
3. What qualifications are required for this role?The required qualifications include proven experience in performance marketing, a deep understanding of full-funnel marketing strategies, strong analytical skills, experience managing paid social, video, and display advertising campaigns, and excellent communication and collaboration skills.
4. What is the career path for this role?As a Manager of Performance Marketing, Brandformance, you can progress to roles such as Senior Manager, Director, or even VP of Marketing.
5. What is the salary range for this position?The estimated salary range for this position in San Francisco is $140,000 to $200,000 per year.
6. What benefits does Airwallex offer?Airwallex offers a comprehensive benefits package that includes health, dental, and vision insurance, paid time off, professional development opportunities, and more.
7. What is the company culture like at Airwallex?Airwallex fosters a culture of innovation, collaboration, and ownership. We value strong role-related expertise, sharp thinking, and motivation aligned with our mission and operating principles.
8. Where is this position located?This position is located in San Francisco, California.
9. How can I apply for this position?You can apply for this position by submitting your resume and a cover letter through our online application portal.
10. What is brandformance marketing?Brandformance marketing is a strategy that combines brand building efforts with performance marketing tactics to drive measurable results and ROI while enhancing brand awareness and perception.