Airwallex: Manager, Performance Marketing (Landing Page Optimisation) - Singapore

Role Overview

Airwallex is seeking a highly motivated and experienced Manager, Performance Marketing, specializing in Landing Page Optimisation (LPO) to join our growing team in Singapore. In this role, you will be responsible for leading the strategy, testing, and iteration of landing page experiences that drive measurable improvements in sign-ups, trials, and qualified pipeline. You will be a key player in optimizing the user journey from ad click to conversion, ensuring that every visitor lands on the most relevant and high-converting experience. This is a hands-on role that requires a strong understanding of data analysis, experimentation, and UX design principles.

A Day in the Life

Here’s a glimpse into what your day might look like:

• Morning: Start your day by analyzing the performance of recent A/B tests and identifying key insights. Review landing page analytics to understand user behavior and identify areas for improvement.
• Mid-day: Collaborate with the design and web engineering teams to discuss upcoming landing page changes and improvements. Participate in a brainstorming session to generate new hypotheses for A/B tests.
• Afternoon: Develop and execute a new hypothesis-driven test plan for a key landing page. Work with the content team to refine landing page copy and ensure it aligns with the overall marketing message.
• Late Afternoon: Partner with regional marketing teams to discuss localization strategies for APAC markets. Review the performance of localized landing pages and identify opportunities for optimization.
• End of Day: Prepare a report summarizing the results of recent A/B tests and share insights with stakeholders across the organization. Plan for the next day's activities and prioritize tasks.

Why Singapore?

Singapore is a global hub for innovation and technology, making it the perfect location for Airwallex to continue its growth and expansion. Our Singapore office is a dynamic and collaborative environment where employees have the opportunity to work on challenging projects and make a significant impact. Singapore offers a vibrant culture, a thriving economy, and a high quality of life, making it an attractive destination for professionals from around the world. Airwallex is committed to investing in our Singapore team and providing opportunities for career growth and development.

Career Path

At Airwallex, we are committed to providing our employees with opportunities for career growth and development. As a Manager, Performance Marketing (Landing Page Optimisation), you can expect to advance your career in several ways:

• Senior Manager, Performance Marketing: With continued success and demonstrated leadership, you can advance to a Senior Manager role, taking on increased responsibility for the overall performance marketing strategy.
• Director, Performance Marketing: As you gain more experience and expertise, you can move into a Director role, leading a team of performance marketers and overseeing all aspects of performance marketing campaigns.
• Head of Marketing: With a strong track record of success and a deep understanding of the Airwallex business, you can potentially advance to a Head of Marketing role, responsible for the overall marketing strategy and execution.

Salary & Benefits

The estimated salary range for this position in Singapore is $90,000 - $160,000 USD per year. Actual salary will be commensurate with experience and qualifications.

Airwallex offers a comprehensive benefits package, including:

• Health, dental, and vision insurance
• Generous vacation and time off policy
• Employee stock options
• Professional development opportunities
• Company-sponsored events and activities

Airwallex Culture

At Airwallex, we pride ourselves on our collaborative and innovative culture. We are a team of passionate individuals who are committed to building the future of global finance. We value diversity and inclusion and believe that everyone should have the opportunity to succeed. We encourage our employees to take ownership of their work and to challenge the status quo. We are a fast-paced and dynamic company, and we are always looking for talented individuals to join our team.

How to Apply

If you are interested in this opportunity, please submit your resume and cover letter through our online application portal. We encourage you to highlight your experience with landing page optimization, conversion rate optimization, and data analysis. We are looking for candidates who are passionate about performance marketing and who are committed to driving measurable results.

FAQ

1. What is Airwallex?

   Airwallex is the only unified payments and financial platform for global businesses.

2. What does the Manager, Performance Marketing (Landing Page Optimisation) do?

   This role leads the strategy, testing, and iteration of landing page experiences to improve conversion rates.

3. What skills are needed for this role?

   Skills include landing page optimization, A/B testing, data analysis, and collaboration with design and engineering teams.

4. What is the company culture like?

   Airwallex has a collaborative and innovative culture, valuing diversity and inclusion.

5. What are the benefits of working at Airwallex?

   Benefits include competitive salary, health insurance, employee stock options, and professional development opportunities.

6. Where is the role located?

   The role is located in Singapore, Singapore.

7. What is the salary range for this position?

   The estimated salary range is $90,000 - $160,000 USD per year.

8. What is the career path for this role?

   The career path includes opportunities to advance to Senior Manager, Director, or Head of Marketing roles.

9. How do I apply for this position?

   Submit your resume and cover letter through our online application portal.

10. Why should I work at Airwallex?

    Airwallex offers a dynamic and challenging environment where you can make a significant impact on the future of global finance.