Manager, SEO Marketing at Airwallex - London, United Kingdom

Role Overview

As the Manager, SEO Marketing for EMEA at Airwallex, you'll spearhead our organic growth initiatives across the region. Your mission is to enhance Airwallex's online presence through meticulous technical SEO practices, compelling content optimization, and strategic international expansion. Working closely with various teams including Corpsite, Content, Product Marketing, and Engineering, you'll be at the forefront of shaping our SEO strategy and driving measurable business results. This role demands a hands-on approach, blending strategic thinking with practical implementation to ensure Airwallex remains competitive in the ever-evolving search landscape.

A Day in the Life

Here’s what a typical day might look like:

• Morning: Start with a deep dive into performance reports using Google Analytics and Search Console. Identify key trends, areas for improvement, and potential opportunities for optimization. Review the performance of recently implemented SEO changes and assess their impact.
• Mid-day: Collaborate with the Content team to brainstorm new content ideas based on keyword research and content gap analysis. Provide SEO guidance on upcoming content pieces to ensure they are optimized for search engines. Meet with the Engineering team to discuss technical SEO recommendations, such as improving site speed or implementing structured data.
• Afternoon: Implement SEO changes directly within the CMS platform, such as optimizing meta descriptions, title tags, and header tags. Conduct keyword research to identify new target keywords and update existing content accordingly. Work on link building initiatives, reaching out to relevant websites and publications to secure backlinks.
• Late Afternoon: Prepare and present SEO performance reports to stakeholders, highlighting key metrics and insights. Stay updated on the latest SEO trends and algorithm updates, and adjust strategies accordingly. Participate in cross-functional meetings to ensure SEO is integrated into all marketing and product initiatives.

Why London?

London is a global hub for finance and technology, making it an ideal location for Airwallex to establish a strong presence. The city boasts a diverse talent pool, a thriving startup ecosystem, and a strategic location for serving the EMEA region. By basing this role in London, Airwallex gains access to a wealth of expertise and resources, enabling us to better serve our customers and drive growth in the region. London's central location also facilitates collaboration with other European markets, making it easier to implement international SEO strategies and expand our reach.

Career Path

At Airwallex, we are committed to providing opportunities for growth and development. As Manager, SEO Marketing, you can progress along several career paths:

• Senior Manager, SEO Marketing: Lead a larger team of SEO specialists and oversee the SEO strategy for the entire EMEA region.
• Director, SEO: Develop and execute the global SEO strategy for Airwallex, working closely with regional teams to ensure alignment and consistency.
• Head of Marketing: Lead the entire marketing function for a specific region or product line, overseeing all marketing activities and driving revenue growth.

We also encourage cross-functional movement within the company, allowing you to explore opportunities in product management, engineering, or other areas that align with your interests and skills.

Salary & Benefits

The estimated salary range for this role in London is $75,000 - $110,000 USD annually. The exact salary will depend on your experience, skills, and qualifications. In addition to a competitive salary, Airwallex offers a comprehensive benefits package, including:

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Paid parental leave
• Generous vacation policy
• Stock options
• Employee assistance program
• Commuting benefits
• Wellness programs
• Flexible work arrangements

Airwallex Culture

At Airwallex, we foster a culture of innovation, collaboration, and continuous learning. We are a team of ambitious and driven individuals who are passionate about building the future of global finance. We value:

• Impact: We strive to make a real difference in the lives of our customers and the world around us.
• Learning: We are always learning and growing, both individually and as a team.
• Ownership: We take ownership of our work and are accountable for our results.
• Collaboration: We work together to achieve our goals, supporting and encouraging each other along the way.
• Speed: We move quickly and efficiently, adapting to change and embracing new opportunities.

How to Apply

If you are ready to join our team and make a significant impact on the future of global finance, we encourage you to apply! To apply for the Manager, SEO Marketing role, please submit your resume and cover letter through our online application portal. Be sure to highlight your experience in SEO marketing, your understanding of technical and content optimization, and your ability to drive organic growth. We look forward to hearing from you!

FAQ

1. What is Airwallex?

   Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions.

2. What are the key responsibilities of the Manager, SEO Marketing role?

   The Manager, SEO Marketing is responsible for driving organic growth, implementing technical SEO recommendations, leading content optimization efforts, and collaborating with cross-functional teams.

3. What skills and qualifications are required for this role?

   We are looking for candidates with 5+ years of experience in SEO marketing, a strong understanding of search engine algorithms, proficiency in SEO tools, and excellent communication and collaboration skills.

4. What is the career path for this role?

   As Manager, SEO Marketing, you can progress to Senior Manager, SEO Marketing, Director, SEO, or Head of Marketing. We also encourage cross-functional movement within the company.

5. What is the salary range for this role?

   The estimated salary range for this role in London is $75,000 - $110,000 USD annually. The exact salary will depend on your experience, skills, and qualifications.

6. What are the benefits of working at Airwallex?

   Airwallex offers a comprehensive benefits package, including health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid parental leave, and generous vacation policy.

7. What is the company culture like at Airwallex?

   At Airwallex, we foster a culture of innovation, collaboration, and continuous learning. We value impact, learning, ownership, collaboration, and speed.

8. How do I apply for this role?

   To apply for the Manager, SEO Marketing role, please submit your resume and cover letter through our online application portal.

9. What is the interview process like?

   The interview process typically involves a phone screening, a technical interview, and an interview with the hiring manager. You may also be asked to complete a case study or presentation.

10. What opportunities are there for professional development at Airwallex?

    Airwallex is committed to providing opportunities for professional development, including training programs, mentorship opportunities, and conferences.