Airwallex: Manager/Senior Manager, Field, ABM and Partner Marketing, SEA

Role Overview

The Manager/Senior Manager, Field, ABM and Partner Marketing for Southeast Asia (SEA) at Airwallex is a critical role responsible for driving regional go-to-market strategy and execution. This position focuses on demand generation, pipeline acceleration, and fostering partner-led growth across key SEA markets. The role involves leading integrated programs encompassing field marketing, account-based marketing (ABM), and partner co-marketing. Collaboration with regional Sales, Partnerships, Product Marketing, SDR, and Marketing Operations teams is essential to achieve measurable business outcomes.

This role is both strategic and hands-on, requiring the individual to set the marketing plan, lead a small team and agencies, manage budgets and OKRs, and personally drive high-impact programs for Airwallex's highest-value accounts and strategic partners. The ideal candidate will have a deep understanding of the SEA market, a proven track record in B2B marketing, and the ability to work effectively in a fast-paced, dynamic environment.

A Day in the Life

A typical day for the Manager/Senior Manager, Field, ABM and Partner Marketing, SEA, might include:

• Reviewing and refining the regional marketing strategy based on performance data and market trends.
• Meeting with the sales team to align on ABM targets and strategies for key accounts.
• Collaborating with the product marketing team to develop messaging and content for upcoming campaigns.
• Planning and executing field marketing events, such as executive roundtables or industry conferences.
• Working with partner organizations to develop co-marketing initiatives.
• Managing the marketing budget and tracking ROI on various campaigns.
• Leading and mentoring the marketing team, providing guidance and support.
• Analyzing campaign performance data and making adjustments as needed.
• Meeting with agencies to discuss creative concepts and campaign execution.
• Staying up-to-date on industry trends and best practices in field marketing, ABM, and partner marketing.

Why Singapore?

Singapore is a strategic hub for Airwallex in Southeast Asia. As a leading financial center and a gateway to the region, Singapore provides access to a diverse range of businesses and partners. The city-state boasts a highly skilled workforce, a pro-business environment, and a strong infrastructure, making it an ideal location for Airwallex to expand its presence and serve its customers in the region. Being based in Singapore allows the Manager/Senior Manager to be at the heart of the action, building relationships with key stakeholders and driving growth in the SEA market.

Career Path

This role offers significant career growth potential within Airwallex. Successful performance in this position could lead to opportunities to take on broader regional responsibilities, such as leading the entire marketing function for SEA. There is also the potential to move into a global marketing role, contributing to Airwallex's overall marketing strategy and execution. Airwallex is committed to providing its employees with opportunities for growth and development, and this role is a stepping stone to a rewarding career within the organization.

Salary & Benefits

The estimated salary range for this role is $120,000 - $200,000 USD per year. Airwallex also offers a comprehensive benefits package, including health insurance, paid time off, employee stock options, and a retirement savings plan. The specific benefits offered may vary depending on the location and level of the position.

Airwallex Culture

Airwallex is a fast-paced, innovative company with a strong focus on customer success. The company values collaboration, creativity, and a commitment to excellence. Airwallex employees are passionate about building the future of global finance and are driven to make a positive impact on the world. The company fosters a supportive and inclusive work environment where everyone is encouraged to contribute their ideas and perspectives.

How to Apply

Interested candidates can apply for the Manager/Senior Manager, Field, ABM and Partner Marketing, SEA, position through the Airwallex careers website. The application process typically involves submitting a resume and cover letter, followed by a series of interviews with hiring managers and other members of the team. Be prepared to discuss your experience in field marketing, ABM, and partner marketing, as well as your understanding of the Southeast Asia market.

FAQ

1. What is Airwallex?

   Airwallex is a global payments and financial platform for modern businesses, offering solutions for cross-border payments, multi-currency accounts, and more.

2. What is the role of the Manager/Senior Manager, Field, ABM and Partner Marketing, SEA?

   This role is responsible for developing and executing the regional marketing strategy for Southeast Asia, focusing on demand generation, pipeline acceleration, and partner-led growth.

3. What are the key responsibilities of this role?

   Key responsibilities include owning the SEA marketing strategy, building and running ABM programs, executing localized field initiatives, and managing partner co-marketing efforts.

4. What qualifications are required for this role?

   A bachelor's degree in marketing or a related field, 5+ years of experience in field marketing, ABM, and partner marketing, and a strong understanding of the Southeast Asia market are required.

5. What skills are important for success in this role?

   Important skills include strategic thinking, analytical skills, communication skills, and the ability to manage multiple projects simultaneously.

6. What is the career path for this role?

   Successful performance in this role could lead to opportunities to take on broader regional responsibilities or move into a global marketing role.

7. What is the salary range for this role?

   The estimated salary range for this role is $120,000 - $200,000 USD per year.

8. What benefits does Airwallex offer?

   Airwallex offers a comprehensive benefits package, including health insurance, paid time off, employee stock options, and a retirement savings plan.

9. What is the work environment like at Airwallex?

   Airwallex fosters a supportive and inclusive work environment where everyone is encouraged to contribute their ideas and perspectives.

10. How can I apply for this role?

    Interested candidates can apply for the Manager/Senior Manager, Field, ABM and Partner Marketing, SEA, position through the Airwallex careers website.