Role Overview

The Senior Manager, Global Performance Marketing Strategy at Airwallex is a critical leadership role responsible for shaping and executing the company's global performance marketing strategy. This role involves developing and operationalizing strategies across various digital channels, including paid search, paid social, programmatic advertising, and emerging platforms. The ideal candidate will be a data-driven, strategic thinker with a proven track record of driving customer acquisition, revenue growth, and efficiency.

This individual will collaborate closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies. They will also lead the development of the roadmap and playbook for global growth, translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets. Based in San Francisco, this role offers a unique opportunity to make a significant impact on Airwallex's global expansion.

A Day in the Life

Here’s what a typical day might look like for the Senior Manager, Global Performance Marketing Strategy:

• Morning:
• Review performance data from the previous day to identify trends and insights.
• Participate in a cross-functional meeting with regional marketing leads to discuss ongoing campaigns and upcoming initiatives.
• Analyze budget allocation across different channels and regions to optimize investment.
• Afternoon:
• Work with the analytics team to develop and refine key performance indicators (KPIs).
• Conduct A/B testing on ad creatives and landing pages to improve conversion rates.
• Research emerging digital channels and evaluate their potential for driving customer acquisition.
• Evening:
• Prepare a presentation for senior management on the performance of global marketing campaigns.
• Meet with marketing vendors and partners to discuss new opportunities and optimize existing relationships.
• Plan for the next quarterly planning cycle, including budget forecasting and scenario modeling.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it an ideal location for this role. The city offers access to a diverse talent pool, a thriving startup ecosystem, and a wealth of networking opportunities. Being based in San Francisco allows the Senior Manager, Global Performance Marketing Strategy to stay at the forefront of industry trends and collaborate with some of the brightest minds in marketing. Additionally, Airwallex’s presence in San Francisco provides access to key resources and partnerships that can support the company's global growth initiatives.

Career Path

The Senior Manager, Global Performance Marketing Strategy role offers a clear career path within Airwallex. Successful individuals in this role can advance to positions such as Director of Global Performance Marketing, VP of Marketing, or other leadership roles within the marketing organization. Airwallex is committed to providing opportunities for professional growth and development, and employees are encouraged to take on new challenges and expand their skill sets.

Salary & Benefits

Airwallex offers a competitive salary and benefits package for the Senior Manager, Global Performance Marketing Strategy role. The estimated salary range for this position in San Francisco is between $160,000 and $240,000 per year, depending on experience and qualifications. In addition to salary, Airwallex provides a comprehensive benefits package that includes:

• Health, dental, and vision insurance
• Generous paid time off
• Paid parental leave
• 401(k) plan with employer matching
• Professional development opportunities
• Employee assistance program
• Wellness programs
• Commuter benefits
• Flexible spending account
• Life and disability insurance
• Employee referral program
• Team-building and company-sponsored social events

Airwallex Culture

Airwallex fosters a collaborative and inclusive work environment where employees are empowered to make a difference. The company values innovation, teamwork, and a customer-centric approach. Airwallex is committed to providing a supportive and challenging environment where employees can grow and develop their skills. The company also places a strong emphasis on work-life balance and offers flexible work arrangements to help employees manage their personal and professional lives.

How to Apply

To apply for the Senior Manager, Global Performance Marketing Strategy role at Airwallex, please submit your resume and cover letter through the Airwallex careers website. Be sure to highlight your relevant experience, skills, and qualifications, and explain why you are interested in working for Airwallex. The application process may include interviews with hiring managers, team members, and senior leaders. Candidates may also be asked to complete a case study or presentation to demonstrate their strategic thinking and problem-solving skills.

Frequently Asked Questions (FAQ)

1. What is Airwallex?
   Airwallex is a global payments and financial platform that empowers businesses to operate globally without borders.
2. What are the key responsibilities of the Senior Manager, Global Performance Marketing Strategy?
   Developing and operationalizing global performance marketing strategies, partnering with regional teams, and leading quarterly planning cycles.
3. What qualifications are required for this role?
   A bachelor's degree in marketing or a related field, 10+ years of experience in performance marketing, and a proven track record of driving customer acquisition and revenue growth.
4. What is the salary range for this position?
   The estimated salary range is between $160,000 and $240,000 per year, depending on experience and qualifications.
5. What benefits does Airwallex offer?
   Comprehensive health, dental, and vision insurance, generous paid time off, paid parental leave, and a 401(k) plan with employer matching, among others.
6. What is the company culture like at Airwallex?
   Collaborative, inclusive, and innovative, with a strong emphasis on teamwork and customer satisfaction.
7. Where is this role located?
   San Francisco, California.
8. What career opportunities are available at Airwallex?
   Airwallex offers a variety of career opportunities across different departments and locations, with a focus on professional growth and development.
9. How can I apply for this role?
   Submit your resume and cover letter through the Airwallex careers website.
10. What are the key skills needed for this role?
    Performance marketing, global strategy, data analysis, budget management, and cross-functional collaboration.