Senior Manager, Influencer Marketing at Airwallex - Bangalore

Role Overview

Airwallex is seeking a highly experienced and strategic Senior Manager of Influencer Marketing to lead our global influencer strategy. This role is pivotal in driving brand awareness, engagement, and virality across key markets, including the US, UK/EU, Australia, Singapore, and Hong Kong. The ideal candidate will have a deep understanding of the influencer landscape, a proven track record of building and scaling influencer marketing programs, and a passion for making Airwallex the most talked-about fintech brand globally.

Day in the Life

As the Senior Manager of Influencer Marketing, your day-to-day activities will include:

• Developing and executing Airwallex’s global influencer marketing strategy.
• Identifying and engaging high-impact creators across various platforms (YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms).
• Designing and overseeing systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting.
• Managing budgets and negotiating contracts with influencers and agencies.
• Tracking and analyzing campaign performance to optimize results.
• Collaborating with internal teams to align influencer marketing efforts with overall marketing strategy.
• Staying up-to-date on the latest trends and technologies in influencer marketing.

Why Bangalore?

Bangalore, known as the Silicon Valley of India, is a hub for technology and innovation. Airwallex's presence in Bangalore allows us to tap into a diverse and highly skilled talent pool. The city's vibrant culture and entrepreneurial spirit make it an ideal location for driving growth and innovation in the fintech industry. Additionally, Bangalore offers a strategic advantage for reaching key markets in Asia and beyond.

Career Path

This role offers significant opportunities for career advancement within Airwallex. Successful candidates may progress to Director-level positions, leading larger teams and overseeing broader marketing initiatives. Airwallex is committed to providing employees with the resources and support they need to grow and develop their careers.

Salary & Benefits

Airwallex offers a competitive salary and benefits package, commensurate with experience. The estimated salary range for this role in Bangalore is $150,000 - $250,000 USD per year. Our benefits package includes health insurance, paid time off, employee stock options, retirement plan, performance-based bonuses, flexible work arrangements, and more. We are committed to providing our employees with a comprehensive and rewarding compensation package.

Airwallex Culture

At Airwallex, we value innovation, collaboration, and a relentless pursuit of excellence. We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. Our operating principles guide our actions and decisions. We move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. We are humble and collaborative, turning zero-to-one ideas into real products, and we “get stuff done” end-to-end. We use AI to work smarter and solve problems faster. If you're ready to tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking, Airwallex is the place for you.

How to Apply

Interested candidates are encouraged to apply online through the Airwallex careers page. Please submit a resume and cover letter highlighting your relevant experience and qualifications. We look forward to hearing from you!

FAQ

1. What is Airwallex? Airwallex is the only unified payments and financial platform for global businesses, powering over 200,000 businesses worldwide.
2. What are the key responsibilities of this role? The key responsibilities include defining and owning Airwallex’s global influencer and creator roadmap, architecting multi-layered creator campaigns, and designing systems for creator management.
3. What qualifications are required for this role? The required qualifications include 10+ years of experience in influencer marketing, a proven track record of building and scaling influencer marketing programs, and a deep understanding of the influencer landscape.
4. What is the salary range for this role? The estimated salary range for this role in Bangalore is $150,000 - $250,000 USD per year.
5. What benefits does Airwallex offer? Airwallex offers a competitive salary and benefits package, including health insurance, paid time off, employee stock options, and more.
6. What is the work environment like at Airwallex? Airwallex fosters a collaborative and innovative work environment where employees are encouraged to take ownership and drive impact.
7. What opportunities are there for career advancement at Airwallex? Airwallex provides significant opportunities for career advancement, with successful candidates potentially progressing to Director-level positions.
8. How does Airwallex use AI? Airwallex uses AI to work smarter and solve problems faster, enhancing efficiency and driving innovation.
9. What are Airwallex's operating principles? Airwallex's operating principles include moving fast with good judgment, digging deep with curiosity, and making decisions from first principles.
10. Why is Bangalore a strategic location for Airwallex? Bangalore is a hub for technology and innovation, offering access to a diverse and highly skilled talent pool and a strategic advantage for reaching key markets in Asia.