Senior Manager, Integrated Marketing at Airwallex - Singapore

Role Overview

As the Senior Manager, Integrated Marketing for Southeast Asia (SEA) at Airwallex, you will be at the forefront of driving our brand presence and customer engagement in this critical market. You will be responsible for the end-to-end development, execution, and analysis of integrated marketing campaigns that leverage a multi-channel approach to connect our brand, products, and customer acquisition efforts. This role demands a strategic and data-driven marketer with a passion for innovation and a proven track record of delivering measurable business outcomes.

You will work closely with cross-functional teams, including regional marketing, product, commercial, and external agencies, to ensure that our marketing initiatives are aligned with our overall business objectives. Your responsibilities will span from planning and creative development to media buying, execution, optimization, and reporting. You will constantly seek new and innovative ways to maximize the impact and ROI of our marketing investments.

A Day in the Life

Here’s a glimpse into what your day might look like:

• Morning: Start your day by reviewing campaign performance data and identifying areas for optimization. Collaborate with the analytics team to gain deeper insights into customer behavior and campaign effectiveness.
• Mid-day: Meet with the product marketing team to discuss upcoming product launches and develop integrated marketing plans to support them. Work with the creative team to develop compelling marketing materials that resonate with our target audience.
• Afternoon: Meet with external agencies to review media plans and discuss optimization strategies. Manage the marketing budget, ensuring that campaigns are delivered within budget and achieve optimal ROI.
• Late Afternoon: Collaborate with the regional marketing team to ensure that marketing efforts are aligned with overall business objectives. Review and approve marketing materials, ensuring that they are on-brand and aligned with campaign objectives.
• Evening: Prepare reports on campaign performance and present them to senior management. Stay up-to-date on the latest marketing trends and technologies, and identify opportunities to leverage them in our marketing efforts.

Why Singapore?

Singapore is a vibrant and dynamic hub for business and innovation in Southeast Asia. As the Senior Manager, Integrated Marketing, you will be based in our Singapore office, giving you the opportunity to work closely with our regional team and gain a deep understanding of the SEA market. Singapore offers a unique blend of Eastern and Western cultures, making it an ideal location for developing and executing marketing campaigns that resonate with a diverse audience. The city-state also provides exceptional infrastructure and a thriving business ecosystem, supporting Airwallex's growth and success in the region.

Career Path

At Airwallex, we are committed to providing our employees with opportunities for growth and development. As the Senior Manager, Integrated Marketing, you will have the opportunity to expand your skills and knowledge in a fast-paced, dynamic environment. You can potentially advance to roles such as Head of Marketing, SEA, or Director of Marketing, depending on your performance and career aspirations. We provide access to learning and development resources, mentorship programs, and opportunities to attend industry conferences and events.

Salary & Benefits

Airwallex offers a competitive salary and benefits package that is commensurate with experience and location. The estimated salary range for this role in Singapore is $120,000 - $180,000 USD per year. In addition to a competitive salary, we also offer a comprehensive benefits package that includes:

• Health insurance
• Paid time off
• Employee stock options
• Performance-based bonuses
• Company-sponsored events and activities
• Access to learning and development resources
• Generous parental leave policy
• Wellness programs
• Employee assistance program

Airwallex Culture

At Airwallex, we value innovation, collaboration, and a commitment to excellence. We are a team of passionate and driven individuals who are dedicated to building the future of global finance. We foster a culture of continuous learning and development, providing our employees with the opportunity to expand their skills and knowledge. We are committed to creating a diverse and inclusive work environment where everyone feels valued and respected.

How to Apply

If you are a highly motivated and experienced marketing professional with a passion for innovation and a proven track record of delivering measurable business outcomes, we encourage you to apply for the Senior Manager, Integrated Marketing position at Airwallex. To apply, please submit your resume and cover letter through our online application portal. Be sure to highlight your experience in integrated marketing, your understanding of the SEA market, and your ability to drive measurable business results.

FAQ

1. What is Airwallex?

   Airwallex is a global payments and financial platform that empowers businesses to operate globally without borders. We offer a range of solutions, including business accounts, payments, spend management, and treasury services.

2. What is the role of the Senior Manager, Integrated Marketing?

   The Senior Manager, Integrated Marketing is responsible for the end-to-end development, execution, and analysis of integrated marketing campaigns in the SEA region.

3. What skills and experience are required for this role?

   We are looking for a candidate with 8+ years of experience in integrated marketing, a deep understanding of the SEA market, and a proven track record of delivering measurable business outcomes.

4. What is the salary range for this role?

   The estimated salary range for this role in Singapore is $120,000 - $180,000 USD per year.

5. What benefits does Airwallex offer?

   Airwallex offers a comprehensive benefits package that includes health insurance, paid time off, employee stock options, performance-based bonuses, and more.

6. What is the company culture like at Airwallex?

   At Airwallex, we value innovation, collaboration, and a commitment to excellence. We foster a culture of continuous learning and development, providing our employees with the opportunity to expand their skills and knowledge.

7. What are the career growth opportunities at Airwallex?

   Airwallex is a fast-growing company that offers a range of career growth opportunities. You can potentially advance to roles such as Head of Marketing, SEA, or Director of Marketing, depending on your performance and career aspirations.

8. How do I apply for this role?

   To apply, please submit your resume and cover letter through our online application portal.

9. What is the interview process like?

   The interview process typically involves a phone screening, followed by several rounds of interviews with members of the marketing team and senior management.

10. What is Airwallex's mission?

    Airwallex's mission is to empower businesses to operate globally without borders by providing them with a unified payments and financial platform.