Senior Manager, Marketing Portfolio and Analysis at Airwallex - San Francisco

Role Overview

Airwallex is seeking a highly strategic and data-driven Senior Manager, Marketing Portfolio and Analysis to lead our U.S. performance marketing programs. This role is pivotal in unifying our view of marketing efficiency, connecting spend, pipeline, and ROI across all channels. The ideal candidate will be a key business partner to regional marketing, finance, and analytics teams, optimizing budgets, informing investment decisions, and ensuring marketing performance aligns with company growth objectives. Based in San Francisco, this role sits at the intersection of strategy, analytics, and operations, perfect for someone who enjoys turning data into direction, building systems of insight, and driving cross-functional accountability for performance.

A Day in the Life

As the Senior Manager, you will:

• Own the U.S. Paid Media Portfolio: Develop and maintain the framework for paid media reporting, trade-off analysis, and investment portfolio insights. Guide budget deployment across channels, funnels, and audiences.
• Build Scalable Reporting: Create comprehensive and synthesized global analysis to support budget pacing, forecasting, and scenario models. Align spend with pipeline, CAC, and ROI goals.
• Strategic Partnerships: Collaborate with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI targets.
• Performance Monitoring: Continuously monitor and analyze marketing performance, identifying areas for improvement and optimization.
• Data-Driven Insights: Translate complex data into actionable insights and recommendations for senior management.
• System Development: Build and maintain systems of insight to drive cross-functional accountability and improve marketing efficiency.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it the ideal location for Airwallex to house its U.S. marketing leadership. The city offers access to a diverse talent pool, a thriving startup ecosystem, and unparalleled networking opportunities. Being based in San Francisco allows you to stay at the forefront of marketing trends and technologies, fostering a culture of continuous learning and innovation within the team.

Career Path at Airwallex

Airwallex is committed to providing opportunities for growth and development. As a Senior Manager, Marketing Portfolio and Analysis, you can progress to roles such as Director of Marketing Analytics, VP of Marketing Strategy, or even leadership positions within the Finance or Operations teams. We encourage our employees to take ownership of their career paths and provide the resources and support needed to achieve their goals.

Salary and Benefits

At Airwallex, we believe in rewarding our employees for their hard work and dedication. The estimated salary range for this role is $160,000 - $220,000 per year. In addition to a competitive salary, we offer a comprehensive benefits package that includes:

• Health Insurance: Comprehensive medical, dental, and vision plans.
• Paid Time Off: Generous vacation, sick leave, and holidays.
• Retirement Savings: 401(k) plan with company match.
• Professional Development: Opportunities for training, conferences, and career advancement.
• Employee Assistance Program: Resources for mental health and well-being.
• Wellness Programs: Initiatives to promote physical and mental wellness.
• Commuter Benefits: Assistance with transportation costs.
• Flexible Spending Accounts: Pre-tax savings for healthcare and dependent care expenses.
• Life and Disability Insurance: Coverage to protect you and your family.
• Parental Leave: Paid leave for new parents.
• Company Events: Regular social events and team-building activities.

Airwallex Culture

At Airwallex, we foster a culture of innovation, collaboration, and ownership. We hire individuals with founder-like energy who are eager to make a real impact. Our operating principles guide our actions and decisions, ensuring that we move fast with good judgment, dig deep with curiosity, and make decisions from first principles. We are committed to building a diverse and inclusive workplace where everyone feels valued and respected.

How to Apply

If you are a strategic, data-driven marketing leader with a passion for driving performance and achieving growth objectives, we encourage you to apply for the Senior Manager, Marketing Portfolio and Analysis position at Airwallex. To apply, please submit your resume and cover letter through our online application portal. We look forward to hearing from you!

Frequently Asked Questions (FAQ)

1. What is Airwallex?
   Airwallex is the only unified payments and financial platform for global businesses, providing solutions for business accounts, payments, spend management, and treasury.
2. What are the key responsibilities of this role?
   The key responsibilities include owning the U.S. paid media portfolio, building scalable reporting, and partnering with cross-functional teams to drive marketing performance.
3. What qualifications are required for this role?
   A Bachelor's degree in Marketing, Finance, or a related field, along with 8+ years of experience in marketing analytics or portfolio management.
4. What skills are important for success in this role?
   Strong analytical skills, experience with paid media channels, and the ability to translate data into actionable insights.
5. What is the company culture like at Airwallex?
   Airwallex fosters a culture of innovation, collaboration, and ownership. We value individuals with founder-like energy who are eager to make a real impact.
6. What are the benefits of working at Airwallex?
   We offer a comprehensive benefits package, including health insurance, paid time off, retirement savings, and professional development opportunities.
7. What is the salary range for this role?
   The estimated salary range for this role is $160,000 - $220,000 per year.
8. What are the career growth opportunities at Airwallex?
   Airwallex is committed to providing opportunities for growth and development. You can progress to roles such as Director of Marketing Analytics or VP of Marketing Strategy.
9. How does Airwallex support employee well-being?
   We offer wellness programs, an employee assistance program, and flexible spending accounts to support the physical and mental well-being of our employees.
10. How do I apply for this position?
    To apply, please submit your resume and cover letter through our online application portal.