Digital Marketing Planner, Zappos & Shopbop
Job Description
Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels. Key job responsibilities• Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy• Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance• Drive process improvements for reporting systems and implement controls to address gaps• Lead the execution of media measurement frameworks and MMM implementation• Analyze performance variance and develop action plans to optimize marketing spend• Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting• Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
Locations
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangehigh confidence
115,000 - 165,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 3+ years of digital marketing analytics or related analytical experienceintermediate
- - Experience driving process improvements through data and metricsintermediate
- - Advanced proficiency in Excel (Pivot Tables, VLookUps) and data analysis toolsintermediate
- - SQL knowledgeintermediate
- - Experience working cross-functionally with multiple stakeholdersintermediate
Required Qualifications
- - 3+ years of digital marketing analytics or related analytical experience (experience, 3 years)
- - Experience driving process improvements through data and metrics (experience)
- - Advanced proficiency in Excel (Pivot Tables, VLookUps) and data analysis tools (experience)
- - SQL knowledge (experience)
- - Experience working cross-functionally with multiple stakeholders (experience)
- - Strong written and verbal communication skills (experience)
- - Bachelors Degree (degree)
Preferred Qualifications
- - Experience with paid media (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- • Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
- • Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
- • Drive process improvements for reporting systems and implement controls to address gaps
- • Lead the execution of media measurement frameworks and MMM implementation
- • Analyze performance variance and develop action plans to optimize marketing spend
- • Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
- • Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
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Digital Marketing Planner, Zappos & Shopbop
Job Description
Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Planner to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels. Key job responsibilities• Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy• Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance• Drive process improvements for reporting systems and implement controls to address gaps• Lead the execution of media measurement frameworks and MMM implementation• Analyze performance variance and develop action plans to optimize marketing spend• Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting• Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness
Locations
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangehigh confidence
115,000 - 165,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 3+ years of digital marketing analytics or related analytical experienceintermediate
- - Experience driving process improvements through data and metricsintermediate
- - Advanced proficiency in Excel (Pivot Tables, VLookUps) and data analysis toolsintermediate
- - SQL knowledgeintermediate
- - Experience working cross-functionally with multiple stakeholdersintermediate
Required Qualifications
- - 3+ years of digital marketing analytics or related analytical experience (experience, 3 years)
- - Experience driving process improvements through data and metrics (experience)
- - Advanced proficiency in Excel (Pivot Tables, VLookUps) and data analysis tools (experience)
- - SQL knowledge (experience)
- - Experience working cross-functionally with multiple stakeholders (experience)
- - Strong written and verbal communication skills (experience)
- - Bachelors Degree (degree)
Preferred Qualifications
- - Experience with paid media (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- • Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
- • Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
- • Drive process improvements for reporting systems and implement controls to address gaps
- • Lead the execution of media measurement frameworks and MMM implementation
- • Analyze performance variance and develop action plans to optimize marketing spend
- • Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
- • Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness