Industry Account Based Marketing Manager , AWS Industry Product Marketing
Job Description
Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.The Industry Account-Based Marketing Manager will own the end-to-end execution ABM programs for Media & Entertainment and Games accounts, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.Key job responsibilities• Deliver industry customer relevant activations and executive programs • Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts• Drive operational excellence through standardized processes, documentation, and best practices• Track and report on program performance, using data to optimize and scale successful approaches• Manage program budgets effectively, demonstrating frugality while maximizing impact• Collaborate with global ABM community to share learnings and adopt proven practicesAbout the teamAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster. AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads. As an organization, we create world-class industry content, technical storytelling, and experiences to help decision makers see the value in working with AWS. We drive awareness, grow revenue, and create raving AWS fans in each industry.
Locations
- United States, WA, Seattle, Seattle, WA, United States
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangehigh confidence
140,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 7+ years of developing and managing acquisition marketing or channel programs experienceintermediate
- - Experience using data and metrics to drive improvementsintermediate
- - Experience building, executing and scaling cross-functional marketing programsintermediate
- - Experience developing and executing campaigns across a multitude of timezones and languagesintermediate
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)intermediate
Required Qualifications
- - 7+ years of developing and managing acquisition marketing or channel programs experience (experience, 7 years)
- - Experience using data and metrics to drive improvements (experience)
- - Experience building, executing and scaling cross-functional marketing programs (experience)
- - Experience developing and executing campaigns across a multitude of timezones and languages (experience)
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) (experience)
Preferred Qualifications
- - Experience driving direction and alignment with large cross-functional teams and agency partners (experience)
- - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- • Deliver industry customer relevant activations and executive programs
- • Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
- • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- • Drive operational excellence through standardized processes, documentation, and best practices
- • Track and report on program performance, using data to optimize and scale successful approaches
- • Manage program budgets effectively, demonstrating frugality while maximizing impact
- • Collaborate with global ABM community to share learnings and adopt proven practices
- About the team
- Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster.
- AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads. As an organization, we create world-class industry content, technical storytelling, and experiences to help decision makers see the value in working with AWS. We drive awareness, grow revenue, and create raving AWS fans in each industry.
Documents
Tags & Categories
Industry Account Based Marketing Manager , AWS Industry Product Marketing
Job Description
Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.The Industry Account-Based Marketing Manager will own the end-to-end execution ABM programs for Media & Entertainment and Games accounts, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.Key job responsibilities• Deliver industry customer relevant activations and executive programs • Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts• Drive operational excellence through standardized processes, documentation, and best practices• Track and report on program performance, using data to optimize and scale successful approaches• Manage program budgets effectively, demonstrating frugality while maximizing impact• Collaborate with global ABM community to share learnings and adopt proven practicesAbout the teamAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster. AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads. As an organization, we create world-class industry content, technical storytelling, and experiences to help decision makers see the value in working with AWS. We drive awareness, grow revenue, and create raving AWS fans in each industry.
Locations
- United States, WA, Seattle, Seattle, WA, United States
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangehigh confidence
140,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 7+ years of developing and managing acquisition marketing or channel programs experienceintermediate
- - Experience using data and metrics to drive improvementsintermediate
- - Experience building, executing and scaling cross-functional marketing programsintermediate
- - Experience developing and executing campaigns across a multitude of timezones and languagesintermediate
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)intermediate
Required Qualifications
- - 7+ years of developing and managing acquisition marketing or channel programs experience (experience, 7 years)
- - Experience using data and metrics to drive improvements (experience)
- - Experience building, executing and scaling cross-functional marketing programs (experience)
- - Experience developing and executing campaigns across a multitude of timezones and languages (experience)
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) (experience)
Preferred Qualifications
- - Experience driving direction and alignment with large cross-functional teams and agency partners (experience)
- - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- • Deliver industry customer relevant activations and executive programs
- • Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
- • Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- • Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- • Drive operational excellence through standardized processes, documentation, and best practices
- • Track and report on program performance, using data to optimize and scale successful approaches
- • Manage program budgets effectively, demonstrating frugality while maximizing impact
- • Collaborate with global ABM community to share learnings and adopt proven practices
- About the team
- Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster.
- AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads. As an organization, we create world-class industry content, technical storytelling, and experiences to help decision makers see the value in working with AWS. We drive awareness, grow revenue, and create raving AWS fans in each industry.