Influencer Marketing Manager, Zappos
Job Description
Zappos is looking for an Influencer Marketing Manager, to help build and grow the Zappos Influencer program. This position reports to the Head of Influencer Marketing for Zappos. In this role, you will influence and build relationships with influencers, and help them to generate revenue, reach new customers, and tailor their content to support key categories, as well as establish clear benchmarks and measurement tools. The ideal candidate has a solid understanding of affiliate marketing, as well as influencer behavior, and experience in digital media, negotiation and partnerships. You’re comfortable using data to guide decisions, working through ambiguity, and managing multiple projects at once. You’re a clear communicator who can work cross-functionally and think creatively about new ways to support partner growth.Key job responsibilities- Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance- Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies- Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments- Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact- Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery- Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape - Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy
Locations
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangemedium confidence
95,000 - 145,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 4+ years of professional non-internship marketing experienceintermediate
- - Experience using data and metrics to drive improvementsintermediate
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)intermediate
- - Experience building and optimizing multiple, simultaneous marketing campaignsintermediate
- - Experience managing or working within cross-functional marketing and creative teamsintermediate
Required Qualifications
- - 4+ years of professional non-internship marketing experience (experience, 4 years)
- - Experience using data and metrics to drive improvements (experience)
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) (experience)
- - Experience building and optimizing multiple, simultaneous marketing campaigns (experience)
- - Experience managing or working within cross-functional marketing and creative teams (experience)
- - Bachelors Degree (degree)
Preferred Qualifications
- - Experience in multi-territory campaign management (experience)
- - Experience in digital marketing and content production timelines and process (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- - Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance
- - Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies
- - Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments
- - Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact
- - Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery
- - Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape
- - Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy
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Influencer Marketing Manager, Zappos
Job Description
Zappos is looking for an Influencer Marketing Manager, to help build and grow the Zappos Influencer program. This position reports to the Head of Influencer Marketing for Zappos. In this role, you will influence and build relationships with influencers, and help them to generate revenue, reach new customers, and tailor their content to support key categories, as well as establish clear benchmarks and measurement tools. The ideal candidate has a solid understanding of affiliate marketing, as well as influencer behavior, and experience in digital media, negotiation and partnerships. You’re comfortable using data to guide decisions, working through ambiguity, and managing multiple projects at once. You’re a clear communicator who can work cross-functionally and think creatively about new ways to support partner growth.Key job responsibilities- Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance- Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies- Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments- Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact- Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery- Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape - Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy
Locations
- United States, NY, New York, New York, NY, United States
Salary
Salary not disclosed
Estimated Salary Rangemedium confidence
95,000 - 145,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- - 4+ years of professional non-internship marketing experienceintermediate
- - Experience using data and metrics to drive improvementsintermediate
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)intermediate
- - Experience building and optimizing multiple, simultaneous marketing campaignsintermediate
- - Experience managing or working within cross-functional marketing and creative teamsintermediate
Required Qualifications
- - 4+ years of professional non-internship marketing experience (experience, 4 years)
- - Experience using data and metrics to drive improvements (experience)
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) (experience)
- - Experience building and optimizing multiple, simultaneous marketing campaigns (experience)
- - Experience managing or working within cross-functional marketing and creative teams (experience)
- - Bachelors Degree (degree)
Preferred Qualifications
- - Experience in multi-territory campaign management (experience)
- - Experience in digital marketing and content production timelines and process (experience)
- Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. (experience)
Responsibilities
- - Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance
- - Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies
- - Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments
- - Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact
- - Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery
- - Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape
- - Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy