Amazon strives to be the world’s most customer centric company. To support that, Retail Business services (RBS), Brand Experience (BX) organization creates, builds and leads innovation for Brand Owners. We enable brands to develop, launch and grow products to improve CX and their business in the Amazon store worldwide. We achieve this by building self-help tools, recommendation, business impact, customer preferences, and trends leveraging customer feedback.We are seeking a Principal Product Manager to lead our BX initiative. This role will build and develop products and self-help tools for WW brands to help them improve CX and grow their business, owns the vision and long-term roadmap, and drive teams to execute on that vision. The role will be responsible for setting the direction for the portfolio of products/offerings, define goals, prioritize features according to customer value, prepare launch & identify GTM strategies for the portfolio.The Principal Product Manager is a bar-raising communicator, both verbal and written, and is a well-respected leader within the business. This role requires the ability to influence across stakeholder teams to drive alignment and requires a highly effective and established leader to navigate effectively and develop the team. This role requires clear articulation of complex problems and proposed solutions and requires high judgement to ensure the right leaders are involved in decisions and regularly informed on progress. This role aligns teams towards clear priorities and advocates for investment delivering large, complex business initiatives, with clear mechanisms that audit progress towards shared goals and regularly reports results to ensure long-term business success. This leader collaborates across VP-level organizations including, Return and re commerce, Amazon Catalog systems & Services, Amazon Customer Experience Teams, Amazon Selling Partner Services and Amazon Private brands to join forces on shared Business Priorities.Key job responsibilitiesIdentify opportunities to improve Brand Experience on Amazon and translate those opportunities into product Mentor and guide the product managers and program managers in our organization and hold us to a high standard of product, technical rigor and excellence.Design and lead roadmaps for complex self-help tools to help Brands while creating long term value for our shoppers.Work with our engineering partners and draw upon your experience to make right trade-offs, unblock them and build synergies between multiple tech and product teams.Be responsible for communicating our innovations to the broader internal & external teams, community.Internal job descriptionKey job responsibilities1. Understands the core technologies utilized in their product domain and how to apply these technologies to invent, evolve, improve, simplify, etc.2. Can identify gaps/opportunities in orbetween features, regions, system architectures (e.g., services, workflows, tooling) to satisfy the needs of product customers.3. Brings CX, data-driven business, and technical judgment to decisions. Able to make the case for a technology product and can influence teams to dedicate resources.