About Choice Hotels

Choice Hotels International, Inc. is a leading hospitality company with a portfolio of world-renowned brands including Comfort Inn, Quality Inn, Radisson, Clarion, Cambria Hotels, and more. Headquartered in Rockville, Maryland, Choice Hotels operates over 7,500 hotels across North America, South America, Europe, and Asia-Pacific, serving millions of travelers annually. As a publicly traded company (NYSE: CHH), Choice Hotels combines innovative technology with exceptional guest experiences to drive franchisee success and enterprise growth. The company is at the forefront of digital transformation in the hotel industry, leveraging analytics and AI to enhance operations, personalize guest services, and optimize revenue streams.

Role Overview

The Analytics & AI Strategy Senior Manager role at Choice Hotels in North Bethesda, Maryland, is a pivotal leadership position within the centralized Advanced Analytics team. This senior manager will spearhead the alignment of data, analytics, and AI initiatives with Choice Hotels' most critical business priorities. Reporting into a dynamic team focused on enterprise transformation, you will act as a cross-functional influencer, bridging strategy across decision-centric processes, enterprise data and AI roadmaps, organizational enablement, and content strategies for emerging platforms like large language models (LLMs). Ideal for strategic thinkers with consulting experience, this role demands the ability to prioritize high-impact opportunities, drive adoption programs, and ensure Choice Hotels' brand thrives in the AI landscape. Join a company where your expertise in analytics and AI can deliver measurable business impact across iconic brands like Comfort Inn, Quality Inn, and Radisson.

Key Responsibilities

Drive Strategy & Processes for Decision-Centric Analytics & AI

Define the strategic framework for prioritizing and deploying analytics and AI to support Choice Hotels' key business decisions. Design operating processes for the Advanced Analytics team to allocate resources to high-value opportunities. Develop methods for scoping use cases, tracking ROI, and establishing closed-loop measurement for continuous improvement. Implement portfolio management for analytics data products aligned with enterprise goals.

Data Strategy for Analytics & AI

Create data roadmaps ensuring investments in sources, platforms, and capabilities support top business decisions. Collaborate with Technology and Data Engineering to enhance data accessibility, quality, and readiness. Strategize customer data activation while balancing privacy and compliance. Support the franchisee satisfaction program with robust survey design and actionable insights.

Drive AI & Data Enablement

Lead AI fluency programs in partnership with HR and Technology. Promote data democratization via data catalogs and dictionaries. Develop guidelines, training tools like SQL assessments, and resources to elevate organizational data literacy.

Lead Content & LLM Strategy

Manage enterprise LLM content strategy, coordinating across Digital, Marketing, Sales, and other teams. Monitor generative AI trends and prepare executive materials for leadership. Facilitate working groups for consistent LLM content approaches.

Support Advanced Analytics Team Effectiveness

Organize team forums, oversee budgets, project intake, and knowledge sharing. Create decision-support materials and drive process improvements for efficiency and collaboration.

Qualifications & Requirements

Candidates must hold a Bachelor’s degree in Analytics, Data Science, Business, or a related field. Extensive experience in analytics, AI strategy, and enterprise transformation is essential, particularly in hospitality or similar sectors. Proven track record as a cross-functional leader with strong project management, communication, and consulting-style problem-solving skills. Expertise in data strategy, AI enablement, and emerging technologies like LLMs is required. The ideal candidate thrives in influencing across teams and levels, converting complex challenges into actionable, ROI-driven strategies. Familiarity with hospitality data challenges, such as franchisee insights and customer monetization, is highly valued.

Benefits & Perks

Choice Hotels offers a premium compensation package tailored for senior leaders. Enjoy an estimated salary range of $165,000 - $220,000 annually, based on hospitality sector benchmarks with a competitive buffer. Benefits include comprehensive health, dental, and vision coverage; 401(k) with generous company match; paid time off; and tuition reimbursement. Employees receive exclusive hotel discounts at Choice brands like Comfort Inn, Quality Inn, and Radisson, enabling cost-effective travel worldwide. Additional perks encompass wellness programs, flexible work arrangements, and access to cutting-edge technology platforms.

Career Growth

At Choice Hotels, career progression is a cornerstone of our culture. This Senior Manager role positions you for advancement into executive leadership within analytics, AI, or broader enterprise strategy. Benefit from mentorship programs, leadership training, and exposure to C-suite initiatives. Choice Hotels invests in employee development through conferences, certifications in AI and data science, and internal mobility across brands and regions. High performers often transition to VP-level roles, shaping the future of hospitality technology.

Why Join Choice Hotels

Choice Hotels stands out in the hospitality industry for its innovative spirit and commitment to employee success. Work on transformative projects impacting global brands like Comfort Inn, Quality Inn, and Radisson. Collaborate with a forward-thinking team in North Bethesda, Maryland, near Washington, D.C., offering a vibrant professional community. Enjoy a collaborative culture emphasizing work-life balance, diversity, and inclusion. With a focus on AI and analytics, you'll contribute to real-world innovations like personalized guest experiences and revenue optimization. Plus, take advantage of hotel employee discounts for unforgettable stays at Choice properties.

Role FAQs

What is the work environment like?

This is a hybrid role in North Bethesda, Maryland, fostering collaboration with cross-functional teams. Expect a dynamic, innovative atmosphere within the Advanced Analytics group.

Is travel required?

Minimal travel, primarily for team events or conferences, with most work centralized in North Bethesda.

What tools and technologies are used?

Advanced platforms for analytics, AI/LLMs, data engineering, SQL, and tools like SharePoint for knowledge sharing.

How does this role impact Choice Hotels' brands?

Your strategies will enhance data-driven decisions for Comfort Inn, Quality Inn, Radisson, improving guest satisfaction and franchisee success.

What are the next steps to apply?

Submit your resume highlighting AI and analytics experience. Choice Hotels' talent team will review and contact qualified candidates promptly.