Annual Program Intern in Market & Consumer Research at PepsiCo Moscow

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Doritos, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Russia, PepsiCo has a strong presence with localized production facilities, innovative product lines, and a commitment to sustainable growth. Our Market Research and Consumer Insights team plays a pivotal role in understanding Russian consumer preferences, driving product innovation, and maintaining market leadership in the competitive FMCG sector.

Role Overview

As an Annual Program Intern in Market & Consumer Research at PepsiCo in Moscow, you will immerse yourself in a dynamic one-year program designed to build foundational skills in consumer behavior analysis and market intelligence. This full-time internship offers real-world exposure to PepsiCo's research methodologies, from quantitative surveys to qualitative focus groups. Based in the heart of Moscow, you will contribute to projects that shape PepsiCo's strategies in Russia, gaining insights into how global brands adapt to local tastes. Ideal for ambitious students or recent graduates passionate about data-driven decision-making in the food and beverage industry.

Key Responsibilities

Your role will involve hands-on contributions to PepsiCo's research initiatives. Key responsibilities include:

• Designing and executing consumer surveys and interviews to gather actionable insights.
• Analyzing large datasets using tools like SPSS, Excel, or Tableau to identify trends and patterns.
• Supporting the creation of research reports and executive presentations for stakeholders.
• Collaborating with marketing, sales, and product development teams to translate insights into business strategies.
• Tracking market trends, competitor benchmarks, and emerging consumer behaviors in the Russian market.

This internship provides a structured rotation across different research projects, ensuring comprehensive exposure to the full research lifecycle.

Daily Tasks and Project Involvement

Expect to spend your days in a collaborative environment, participating in fieldwork, data cleaning, and insight synthesis. You will shadow senior researchers on high-impact projects, such as testing new snack flavors or evaluating beverage packaging innovations tailored for Russian consumers.

Qualifications & Requirements

To succeed in this PepsiCo internship, candidates should demonstrate:

• Enrollment in or recent graduation from a bachelor's or master's program in Marketing, Business Administration, Economics, Psychology, or a related discipline.
• Strong quantitative and qualitative research skills, with experience in data analysis tools.
• Fluency in Russian and conversational English for cross-functional communication.
• Excellent attention to detail, curiosity about consumer behavior, and eagerness to learn.
• Prior internship or academic projects in market research is a plus.

No prior professional experience is required, but a passion for the FMCG industry and analytical mindset are essential. PepsiCo values diversity and seeks interns from varied backgrounds to bring fresh perspectives to our teams.

Benefits & Perks

PepsiCo offers a premium internship experience with comprehensive support:

• Competitive stipend estimated at $65,000-$95,000 USD equivalent annually, adjusted for local market rates with a buffer for performance.
• Modern office in central Moscow with state-of-the-art research facilities.
• Professional development workshops on advanced analytics and consumer neuroscience.
• Health insurance, meal allowances, and transportation subsidies.
• Access to PepsiCo's global learning platform and certification programs.

Work-Life Balance and Wellness

Enjoy flexible hours, remote work options for analysis tasks, and wellness programs including gym memberships and mental health support, reflecting PepsiCo's commitment to employee well-being.

Career Growth

This annual program is a launchpad for your career at PepsiCo. Top performers often transition to full-time roles in Market Research, Brand Management, or Insights Analytics. Past interns have advanced to positions across PepsiCo's global network, leveraging the skills gained in Moscow. With structured mentorship, performance reviews every quarter, and exposure to senior leadership, you will build a robust professional network and portfolio.

Pathways to Full-Time Roles

Upon completion, high-potential interns receive priority consideration for PepsiCo's graduate programs or analyst positions, with many achieving rapid promotions within 2-3 years.

Why Join Us

Choosing PepsiCo means joining a company that invests in your future while contributing to iconic brands loved by millions. In Moscow, you will work on projects with direct impact on Russia's dynamic consumer market, from urban millennials to regional families. PepsiCo's culture emphasizes innovation, sustainability, and inclusion—our 'pepsodiversity' initiative ensures every voice is heard. With a track record of nurturing talent, this internship positions you at the forefront of the food and beverage industry's evolution.

Role FAQs

Is this a paid internship?

Yes, it offers a competitive stipend with potential bonuses, estimated at $65,000-$95,000 USD equivalent yearly.

What is the duration of the program?

One full year, full-time, starting as per program schedule.

Do I need prior experience?

No, but interest in market research and basic analytical skills are key.

Is relocation support provided?

For exceptional candidates from outside Moscow, limited assistance may be available.

How do I apply?

Submit your resume and cover letter via PepsiCo's careers portal—apply now to secure your spot!

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