Job Description

Locations

• New York City, New York, United States 10022

Salary

Skills Required

• data-driven analytical approachesintermediate
• analytical skillintermediate
• storytelling prowessintermediate
• cross-functional experienceintermediate

Required Qualifications

• 3+ years of experience as a consultant, data scientist or business analytics/intelligence professional. (experience, 3 years)
• 1+ years of work experience with data wrangling skills with Python/Pandas. (experience, 1 years)
• 1+ years of work experience with SQL for pulling and manipulating data. (experience, 1 years)
• Experience with in-person client interactions, specifically senior executives, and knowledge to also work with business intelligence (BI) and data science experts. (experience)
• Strong communication skills and ability to distill information from large data sets and results into simple concepts and actionable insights for a variety of audiences. (experience)
• Deep knowledge of sophisticated analytical techniques and statistical methods. (experience)
• A strong passion for BI and analytics with the ability to work closely with business teams, understand business requirements, and handle sophisticated projects related to data-driven initiatives. (experience)
• Experience being part of a team with a revenue growth directive. (experience)
• Bachelor's degree in a related field of study, or equivalent industry experience. (experience)

Preferred Qualifications

• 2+ years of experience in the digital advertising industry. (experience, 2 years)
• Experience with media mix modeling. (experience)
• Experience with Ads Measurement, Attribution and incrementality testing. (experience)
• Search engine marketing expertise, app-install marketing, and channel partners (e.g., agencies, mobile measurement). (experience)
• Extraordinary understanding of digital advertising landscape and critical metrics for web / mobile / apps. (experience)

Responsibilities

• The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads.
• This team’s data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities).
• In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience. This individual will:
• Highlight themes of insights which will have the most impact and pilot new insights.
• Use sophisticated data analytics and statistical methodologies to extract impactful insights, piloting new metrics across a breadth of strategic clients with the goal of furthering their business goals.
• Develop the appropriate positioning and pitch framework to share key findings with various senior marketing, user acquisition, data science and C-suite customer personas, sometimes challenging preconceived notions about app advertising.
• Measure and track the impact of client interactions and classes of insights on advertiser performance and spend.
• Ensure that proposed datasets and insights honor Apple Adsʼ privacy principles.
• Travel 10-30% of the time (varies by quarter).

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