Job Description

Locations

• Mumbai, Maharashtra, India 400050

Salary

Skills Required

• deep understanding of digital customer journey driversintermediate
• expertise in e-CRMintermediate
• content strategyintermediate
• performance marketingintermediate
• driving marketing innovationintermediate
• deep understanding of the Apple brandintermediate
• understanding of partner brandsintermediate
• understanding of commercial prioritiesintermediate
• understanding of market trends and challengesintermediate
• understanding of macro and comms trendsintermediate
• synthesising learnings into insightsintermediate
• driving optimisation of advertisingintermediate
• driving optimisation of digital effortsintermediate
• driving optimisation of in-store effortsintermediate
• managing and optimising customer relationships using CRM systemsintermediate
• implementing CRM strategiesintermediate
• defining KPIs and measurement frameworksintermediate
• analysing dataintermediate
• generating insightsintermediate
• collaborating across teamsintermediate
• international collaborationintermediate
• inspiring and contributing to global networksintermediate
• sharing best practicesintermediate
• sharing learningsintermediate
• sharing case studiesintermediate

Required Qualifications

• 8+ years experience in marketing communications. (experience, 8 years)
• Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand. (experience)
• Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey. (experience)
• Experience in brand communications - from strategy to execution. (experience)

Preferred Qualifications

• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward. (experience)
• Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities. (experience)
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans. (experience)
• Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks. (experience)
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead. (experience)
• Can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organisation. (experience)
• Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners. (experience)
• Bachelor’s degree, MBA or advanced business degree. (degree in advanced business degree)

Responsibilities

• The Partner Communications Manager, Digital and CRM Specialist is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include:
• - Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
• - Work across the global organisation to understand both macro and comms trends for Apple product and services. Synthesise learnings into insights to drive optimisation of future advertising, digital and in-store efforts, internally and externally with partners.
• - Help Partners manage and optimise customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining KPIs and measurement frameworks, analysing data, and generating insights.
• - Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more.
• - Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, learnings and case studies.
• - International travel may be required 3-4 times per year.

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