Job Description

Locations

• Cupertino, California, United States 95014
• New York City, New York, United States 10022

Salary

Skills Required

• researchintermediate
• cross-functional partnershipsintermediate
• go-to-market strategiesintermediate
• attention to detailintermediate
• understand industry trendsintermediate
• represent the voice of the customerintermediate
• articulate needs to cross-functional teamsintermediate
• develop product positioningintermediate
• develop value propositionsintermediate
• develop narrativesintermediate
• develop marketing messagesintermediate
• develop go-to-market strategiesintermediate
• collaborate with product managementintermediate
• collaborate with marketing managersintermediate
• collaborate with sales teamsintermediate
• define standard processesintermediate
• create marketing programsintermediate
• create contentintermediate
• work with design teamintermediate
• collaborate cross-functionallyintermediate
• collaborate with salesintermediate
• collaborate with business developmentintermediate
• collaborate with channel marketingintermediate
• collaborate with product teamsintermediate
• collaborate with creative teamsintermediate
• collaborate with regional marketing teamsintermediate

Required Qualifications

• Bachelor's Degree in Business, Marketing or equivalent experience. (experience)
• 10+ years as a product marketer in the tech or digital advertising industry (experience, 10 years)

Preferred Qualifications

• Shown success developing and delivering product positioning, value propositions, and narratives, using insights for maximum impact. (experience)
• Comprehensive understanding of the product development and smart go-to-market strategies for B2B businesses. (experience)
• Ability to craft compelling narratives that result in business impact. (experience)
• Exceptional written and oral communication skills, storytelling skills, and strong ability to facilitate discussions and deliver presentations. (experience)
• Understanding of technical aspects of product development, including the ability to communicate effectively with engineers. (experience)
• Effective interpersonal skills with the ability to listen and socialize ideas across functions. (experience)
• Excellent project management, organizational, analytical, and creative thinking skills. (experience)
• Ability to learn and adapt quickly to constant change and work effectively in a fast pace environment. (experience)
• Ability to channel the voice of the customer into actionable recommendations. (experience)
• Self-starter who can work independently and is able to demonstrate creative and critical thinking. (experience)
• Extraordinary attention to detail. (experience)

Responsibilities

• - Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience.
• - Develop product positioning, value propositions, narratives, and marketing messages that resonate with our audiences, including app developers of all sizes, agencies, and marketers.
• - Develop go-to-market strategies for new features and products.
• - Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content.
• - Work with the design team to ensure product positioning and value props are incorporated throughout the user interface.
• - Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams.

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