About PepsiCo

PepsiCo is a global leader in the food and beverage industry, renowned for iconic brands like Pepsi, Lay's, Gatorade, and Quaker. With operations in over 200 countries, PepsiCo employs hundreds of thousands of passionate professionals dedicated to delivering innovative products that delight consumers worldwide. In India, PepsiCo has a strong presence, driving growth through cutting-edge technology and consumer-centric strategies. The Tech Strategy & Enterprise Solutions – Consumer Capability team at PepsiCo spearheads personalization at scale, leveraging platforms like Salesforce Marketing Cloud to elevate consumer engagement globally.

Role Overview

As a Salesforce Marketing Cloud Architect at PepsiCo in Hyderabad, Telangana, you will be at the forefront of business transformation. This pivotal role harnesses Salesforce's advanced capabilities, including AI-powered tools like Einstein and Agentforce, alongside Data Cloud, Marketing Cloud, and Personalization features. Your mission is to align these technologies with PepsiCo's strategic vision, identifying disruptive solutions that drive tangible business value. Collaborating with cross-functional teams, including DevSecOps, you will foster innovation, ensure seamless implementation, and empower stakeholders to unlock the full potential of the Salesforce ecosystem. This full-time position offers the chance to work in a geographically distributed team, promoting a culture of continuous improvement and agility.

Key Responsibilities

Strategic Roadmap Development

Design and implement a comprehensive Salesforce Marketing Cloud technical roadmap that aligns with PepsiCo's organizational objectives. Focus on disruptive ideas within the Salesforce Platform to maximize business value realization.

Subject Matter Expertise

Serve as the go-to SME for developers, business stakeholders, and DevSecOps teams. Facilitate effective communication and alignment on innovation initiatives to ensure project success.

Proof of Concepts Execution

Plan and execute proof of concepts (PoCs) for new Marketing Cloud capabilities, including Agentforce and Einstein AI features, minimizing risks to business continuity.

Stakeholder Collaboration

Engage with key stakeholders to gather insights, understand needs, and influence executive leadership for buy-in on innovation projects, co-driving value creation.

Knowledge Sharing and Upskilling

Educate business stakeholders on the latest Salesforce AI features and best practices. Enable training for team members to build AI capabilities and foster an innovation culture. Own KPIs to measure initiative success and stay ahead of industry trends.

Qualifications & Requirements

To excel in this role, candidates need a Bachelor’s degree in IT, Computer Science, or equivalent, with 8-12 years of IT experience, including 5+ years as a Salesforce Marketing Cloud Architect with a recent focus on AI capabilities. Proven hands-on experience with Salesforce Marketing Cloud Engagement, Einstein, Agentforce, and Data Cloud is essential, along with a track record of managing complex SFMC implementations. Proficiency in Agile methodologies, attention to detail in requirements gathering, and the ability to thrive independently in distributed teams are crucial. Required certifications include Salesforce Certified Architect and Marketing Cloud Consultant.

Benefits & Perks

PepsiCo offers a premium compensation package, including an estimated salary range of INR 65L - 95L annually, reflecting top-tier rates in India's food and beverage sector with a buffer for high performers. Enjoy comprehensive health insurance, retirement benefits, and wellness programs. Additional perks include subsidized meals, flexible work arrangements, and access to modern facilities in Hyderabad. PepsiCo invests in your growth with certification reimbursements, learning platforms, and leadership development programs.

Career Growth

At PepsiCo, career progression is limitless. This Architect role positions you for advancement into senior leadership within Tech Strategy & Enterprise Solutions or broader digital transformation teams. Gain exposure to global projects, mentorship from industry experts, and opportunities to lead large-scale Salesforce implementations. PepsiCo's commitment to upskilling ensures you stay ahead in AI and cloud technologies, paving the way for roles like Director of Consumer Tech or VP of Digital Innovation.

Why Join Us

Join PepsiCo to work on transformative projects that impact millions of consumers. Be part of a collaborative, innovative environment where your expertise in Salesforce Marketing Cloud drives real-world personalization at scale. In Hyderabad's thriving tech hub, enjoy a vibrant work culture, proximity to top talent, and the prestige of contributing to a Fortune 500 giant. PepsiCo values diversity, inclusion, and sustainability, offering purpose-driven work that aligns with your professional ambitions.

Role FAQs

What experience level is required?

8-12 years in IT, with 5+ years specifically as a Salesforce Marketing Cloud Architect focusing on AI.

Are certifications mandatory?

Yes, Salesforce Certified Architect and Marketing Cloud Consultant are required.

What is the work setup?

Full-time, hybrid in Hyderabad, with collaboration in a geographically distributed team.

How does this role contribute to PepsiCo's goals?

By leveraging AI and Salesforce for personalized consumer engagement, directly boosting loyalty and campaigns.

What salary can I expect?

Estimated INR 65L - 95L per year, based on sector benchmarks with upside potential.