About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, boasting over 7,500 hotels across 45+ countries and territories. Our portfolio spans upper upscale, upper midscale, midscale, extended stay, and economy segments, featuring beloved brands like Comfort Inn, Quality Inn, and Radisson. We empower strivers, dreamers, and entrepreneurs—franchise owners who bet on themselves, just as we do. Headquartered in North Bethesda, Maryland, with a technology center in Scottsdale, Arizona, Choice Hotels fosters an inclusive environment where every voice matters. Our mission unites us in making tomorrow better for associates, the company, and franchisees.

Role Overview

The Area Director, Franchise Performance for Core Brands is a senior-level individual contributor role focused on elevating performance across a portfolio of midscale and upper midscale hotels, including Comfort Inn and Quality Inn properties in North Carolina. Based in Raleigh or Greensboro, this position demands residency in one of these key markets. As a strategic advisor, you will guide franchise owners and property leaders, implementing data-driven solutions to boost profitability, enhance guest experiences, and optimize revenue. Operating with high autonomy, you will influence stakeholders and align efforts with Choice Hotels' overarching strategies. Expect regular travel up to 70% to conduct property visits and consultations.

Why This Role Matters

In the competitive hospitality landscape, franchise performance is pivotal. You will champion Choice's proprietary programs, ensuring midscale hotels thrive while fostering owner satisfaction. This is an opportunity to shape the success of brands like Radisson and Comfort Inn through expert guidance and actionable insights.

Key Responsibilities

Your impact will span strategic advisory, relationship management, and data-driven decision-making:

• Conduct property visits and provide tailored recommendations to improve financial performance, guest satisfaction, and operational efficiency.
• Drive adoption of midscale operating models and Choice's proprietary programs to maximize profitability and owner satisfaction.
• Monitor performance dashboards, executing follow-up consultations for sustained improvements.
• Serve as the primary relationship holder for franchise owners and above-property leadership, applying trusted advisor principles.
• Interpret data from sources like CoSTAR, Medallia, and Tableau to identify trends, risks, and opportunities.
• Advocate for Choice programs, collaborating with internal teams to deploy resources.
• Ensure compliance with documentation, expenses, and participation in industry events to share market intelligence.

Qualifications & Requirements

To excel, candidates need:

• Bachelor’s degree in Hotel Management, Business, Marketing, or related field (MBA preferred) or equivalent experience.
• Minimum 15 years of progressive hotel operations experience, ideally in midscale and upper midscale segments like Quality Inn or Comfort Inn.
• At least 10 years in hotel leadership, with multi-unit or franchise performance exposure.
• Strong analytical skills for forecasting, data interpretation, and business intelligence tools.
• Exceptional communication, consulting, and relationship management abilities.
• Proficiency in Microsoft Office; familiarity with Tableau or similar.

Must reside in Raleigh or Greensboro, North Carolina, and be prepared for up to 70% travel.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a competitive, flexible benefits package:

• Salary range of $98,088 - $115,000 annually, plus eligibility for annual bonus under the Management Incentive Plan (MIP).
• Comprehensive medical, dental, and vision coverage.
• Extensive paid time off, including holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement savings and health savings accounts.
• Employee recognition programs and worldwide discounts at Choice Hotels, including Comfort Inn, Quality Inn, and Radisson properties.

Pay is determined by factors like experience, skills, location, and performance, with potential for more than the posted range.

Career Growth

At Choice Hotels, career advancement is driven by your ambition. This senior role offers visibility into franchise operations across North Carolina and beyond, positioning you for broader leadership in hospitality. Leverage our global network, ongoing training in data analytics and consulting, and entrepreneurial culture to propel your trajectory. Many associates advance to executive positions supporting our 7,500+ hotels worldwide.

Why Join Choice Hotels

Choice Hotels is more than a franchisor—we're a partner in your professional journey. Work with iconic brands like Comfort Inn, Quality Inn, and Radisson, influencing the hospitality industry at scale. Enjoy a supportive culture that values innovation, inclusivity, and results. With headquarters fostering collaboration and field roles offering autonomy, you'll contribute to a company united by optimism for a brighter tomorrow. Plus, exclusive hotel employee discounts make travel a perk of the job.

Role FAQs

Q: What is the travel requirement?
A: Up to 70% regular travel for property visits and consultations.

Q: Is residency required in specific locations?
A: Yes, you must reside in Raleigh or Greensboro, North Carolina.

Q: What brands will I support?
A: Primarily midscale and upper midscale, including Comfort Inn, Quality Inn, and Radisson.

Q: Are bonuses guaranteed?
A: Eligible based on the Management Incentive Plan terms and performance.

Q: How does Choice support professional development?
A: Through training, internal mobility, and exposure to advanced tools like Tableau.

This role at Choice Hotels offers a premium opportunity in hospitality leadership. Apply now to drive franchise success in North Carolina.